How to Seamlessly Connect Your Shopify Store to Amazon for Increased Sales and Visibility

Table of Contents

  1. Introduction
  2. Why Connect Your Shopify Store to Amazon?
  3. How to Connect Your Shopify Store to Amazon
  4. Tips for Success on Amazon with Shopify
  5. FAQs


Did you know that in 2021, Amazon boasted over 300 million active customer accounts worldwide? For Shopify store owners, these numbers are not just impressive; they're a goldmine of potential customers. While Shopify provides an excellent platform to build and grow an eCommerce business, Amazon offers a vast and diverse customer base eager to purchase. The question then arises, "Can you connect your Shopify store to Amazon?" The answer is a resounding yes, and doing so could catapult your business to new heights.

In this blog post, we will dive into the why's and how's of connecting your Shopify store to Amazon. We will explore the benefits of this integration, the steps to achieve it, and provide useful tips to make the most out of your Shopify-Amazon venture. Whether you're a seasoned Shopify store owner or just starting, this guide promises to shed light on leveraging two of the most powerful platforms in the eCommerce landscape.

Why Connect Your Shopify Store to Amazon?

Reach a Wider Audience

Amazon's vast customer base is arguably its biggest appeal. By listing your products on Amazon, you expose your brand to millions of potential customers who may have not found you otherwise.

Enhance Customer Trust

Amazon is a trusted name in eCommerce. Customers are more likely to purchase from a platform they trust, and listing your products on Amazon lends that trust to your brand.

Diversify Your Sales Channels

Relying on a single platform for all your sales is risky. Connecting your Shopify store to Amazon diversifies your sales channels, reducing the risk and potentially increasing your revenue.

How to Connect Your Shopify Store to Amazon

Step 1: Ensure Your Business Meets Amazon's Requirements

Before you start, ensure that your business and products meet Amazon’s seller requirements. Certain categories of products may require approval before you can list them on Amazon.

Step 2: Set Up an Amazon Seller Account

If you're not already selling on Amazon, you'll need to create an Amazon Seller account. Choose between an Individual or Professional Seller account based on your business size and the volume of sales you expect.

Step 3: Use Shopify’s Amazon Sales Channel

Shopify’s Amazon Sales Channel application makes it easier to create listings directly from your Shopify dashboard. This app also synchronizes inventory between Shopify and Amazon, ensuring your stock levels are always accurate.

Step 4: Optimize Your Listings for Amazon

Amazon is a competitive marketplace. To stand out, ensure your product listings are optimized. Use high-quality images, detailed product descriptions, and relevant keywords to improve your product's visibility on Amazon.

Step 5: Manage Your Amazon Orders through Shopify

Once connected, you can manage your Amazon orders directly from your Shopify dashboard. This synergy allows for a streamlined process, making the management of orders, customer service, and inventory seamless across both platforms.

Tips for Success on Amazon with Shopify

Focus on Customer Service

Amazon prioritizes customer satisfaction. Ensure that your order fulfillment and customer service are top-notch to maintain a positive standing on Amazon.

Take Advantage of Amazon’s Fulfillment Services

Consider using Fulfillment by Amazon (FBA) to handle your shipping and fulfillment. This can increase your products’ visibility and eligibility for Amazon Prime, thus enhancing customer trust and improving sales.

Continuously Optimize Your Listings

The Amazon marketplace is dynamic. Regularly review and optimize your listings based on performance metrics and customer feedback to stay competitive.

Leverage Amazon’s Marketing Tools

Amazon provides powerful marketing tools like Sponsored Products and Amazon Storefronts. Use these tools to boost your product's visibility and drive more sales.


Q: Will selling on Amazon affect my brand’s identity? A: While Amazon does have guidelines and restrictions, many brands successfully maintain their identity through customized Amazon Storefronts and strategic branding.

Q: Can I select which products to sell on Amazon? A: Absolutely. You have complete control over which products from your Shopify store are listed on Amazon.

Q: How do returns and refunds work when selling on Amazon? A: Returns and refunds are handled according to Amazon’s policies. However, using FBA can simplify the process as Amazon takes care of it for you.

Q: Are there additional fees for selling on Amazon? A: Yes, Amazon charges a fee for listing and selling products on its platform. It’s important to factor these into your pricing strategy.

In conclusion, connecting your Shopify store to Amazon opens up a world of opportunities for increased sales and brand visibility. By following the steps outlined and implementing the tips provided, you are well on your way to making the most out of this powerful integration. Embrace the chance to expand your reach and take your eCommerce business to new heights with Shopify and Amazon.