How to Change Your Shopify Store Name & Domain (& Protect Your SEO)

Table of Contents

  1. Introduction
  2. How to Change Your Shopify Store Name
  3. Updating Your Shopify Domain Name
  4. Protecting Your SEO During the Transition
  5. FAQs on Changing Your Shopify Store Name and Domain
  6. Conclusion

Embarking on an eCommerce journey, or evolving an existing one, often involves numerous decision points and strategies to ensure success. One such decision that might seem minor but carries significant weight is changing your Shopify store name and domain. Whether you're rebranding, expanding your product line, or simply refining your brand identity, changing your Shopify store name and domain requires careful consideration and execution. Let's dive into how to seamlessly make these changes while safeguarding your SEO.


Imagine discovering the perfect name for your Shopify store weeks, months, or even years down the line. A name that perfectly encapsulates your brand’s ethos, vision, and the high-quality products you offer. Or perhaps, your business has outgrown its original name, and it's time for a revamp to better represent the expanded product range and new direction. This brings to light an essential question: Can you change your Shopify store name and domain without starting afresh?

The answer is yes, and this guide will walk you through the process, ensuring your brand’s essence is not just preserved but enhanced. By the end of this read, you will understand not only how to execute these changes but also how to maintain your hard-earned search engine ranking, ensuring a smooth transition for your brand and a seamless experience for your customers.

The Importance of Consistency in Branding

A cohesive brand identity is crucial in the competitive eCommerce landscape. Your store name and domain are not just identifiers; they are your first impression, a part of your brand’s story that connects with your audience. A change in these elements warrants careful consideration and execution to ensure continuity in brand perception and customer experience.

Safeguarding Your SEO

Changing your store's name and domain poses a significant risk to your search engine optimization (SEO) efforts. The URLs you’ve worked hard to rank could potentially break, leading to a loss in traffic and, ultimately, sales. However, with the right strategies, such as implementing 301 redirects and updating your backlinks, you can protect, and sometimes even improve, your SEO during this transition.

How to Change Your Shopify Store Name

Changing your online store's name in Shopify is straightforward. Navigate to your Shopify admin dashboard, go to “Settings,” and then to “General.” Here, you’ll find the “Store details” section, where you can input your new store name. This change is immediate and updates the name displayed on your storefront and communications.

Updating Your Shopify Domain Name

Your domain name is critical for brand identity and SEO. Changing it requires purchasing a new domain or connecting an existing one through the Shopify admin. Once acquired or connected, set the new domain as the primary domain to ensure all traffic is appropriately redirected.

The SEO Checklist for Domain Change

  1. Set Up 301 Redirects: Redirecting your old URLs to the new domain is crucial to retain your existing SEO value and guide visitors to the correct site.

  2. Update All External Links: Ensure that all external platforms pointing to your site, such as social media profiles, directories, and backlinks, are updated with the new domain.

  3. Inform Google: Use Google Search Console to inform Google about your domain change. This helps Google re-index your site more rapidly under the new domain.

  4. Monitor Your Site’s Performance: In the weeks following the domain change, closely monitor your website’s performance through analytics and search console data. This will help you identify any issues and rectify them promptly.

Protecting Your SEO During the Transition

Changing your store name and domain is more than an operational update; it’s a transformation that impacts your brand’s online presence. Here are strategies to protect your SEO during this transition:

  • Before making any changes, conduct a thorough audit of your current SEO standing.
  • Utilize 301 redirects for all changed URLs to maintain link equity.
  • Update your site’s content to reflect the new branding, ensuring consistency.
  • Engage in a robust outreach campaign to update backlinks.
  • Utilize social media and email marketing to inform your audience about the change, indirectly boosting your new site’s traffic and relevance.

FAQs on Changing Your Shopify Store Name and Domain

  • Q: Will changing my Shopify store name and domain affect my SEO?
    A: Yes, it can, but with proper preparation and execution, including using 301 redirects and updating backlinks, you can minimize negative impacts.

  • Q: How often can I change my Shopify store name?
    A: While Shopify allows you to change the store name multiple times, frequently changing it can confuse customers and negatively impact your branding.

  • Q: Can I change my Shopify domain to a completely new one?
    A: Yes, you can purchase a new domain through Shopify or connect an existing domain from a third-party provider.


Changing your Shopify store name and domain is a strategic move that can significantly impact your brand's perception and SEO. With careful planning, clear communication to your audience, and meticulous execution, you can ensure a smooth transition that not only maintains but potentially enhances your online presence. Remember, this change is not just about a new name or URL; it's an evolution of your brand story, an opportunity to reconnect with your audience, and a step towards aligning your brand more closely with its vision and values.