How to Add Frequently Bought Together on Shopify [2023]

Table of Contents

1. Introduction
2. Benefits of the "Frequently Bought Together" Feature
3. Adding "Frequently Bought Together" on Shopify using Apps
4. Product Bundling Strategies
5. Conclusion
6. Frequently Asked Questions

In the rapidly evolving world of e-commerce, creating a unique and engaging shopping experience for your customers is more crucial than ever. With online consumer numbers projected to hit an astounding 80.4% by 2025, the competition among e-commerce stores is fierce. One effective strategy to stand out and boost sales is by incorporating a "Frequently Bought Together" feature on your Shopify store. This approach not only enhances user experience but also encourages customers to increase their purchasing by exploring complementary products. So, how exactly do you add this feature to your Shopify store? Let’s delve into an insightful guide crafted to help you achieve just that.

Introduction

Imagine walking into a brick-and-mortar store where the salesperson recommends products that perfectly complement what you're already buying. This personalized shopping experience makes you feel valued and increases the likelihood of you leaving the store with more than you initially planned. That's the power of the "Frequently Bought Together" feature in the digital arena. It taps into the vast potential of upselling and cross-selling by showcasing related products that customers are likely to purchase together.

This blog post aims to explore the intricacies of adding the "Frequently Bought Together" feature to your Shopify store. We’ll cover the benefits of this feature, detailed steps to integrate it using Shopify apps, strategies for product bundling, and conclude with a set of frequently asked questions to address common inquiries. Get ready to transform your Shopify store into a haven of personalized shopping experiences that not only cater to your customers' needs but also significantly increase your average order value.

Benefits of the "Frequently Bought Together" Feature

Increased Average Order Value: By suggesting complementary products, this feature encourages customers to make additional purchases, thereby increasing the average order value.

Enhanced Shopping Experience: It simplifies the shopping process for customers by providing relevant product suggestions, saving them the hassle of searching for complementary items.

Product Discovery: Helps customers discover products they may not have found otherwise, enhancing their shopping experience and possibly introducing them to new favorites.

Boosts Upselling and Cross-Selling Opportunities: By showcasing related products, it paves the way for effective upselling and cross-selling, directly impacting your revenue positively.

Inventory Management: This feature can also aid in clearing out less popular inventory by bundling them with more sought-after items.

Adding "Frequently Bought Together" on Shopify using Apps

Several Shopify apps available in the Shopify App Store can help you seamlessly integrate the "Frequently Bought Together" feature into your store. For instance, apps like Selleasy offer user-friendly interfaces and plenty of customization options to fit your store's aesthetic and functionality needs. Here's a basic guide to get started:

1. Install a Compatible Shopify App: Search for "Frequently Bought Together" in the Shopify App Store and choose an app that suits your needs, such as Selleasy.

2. Configure the App: After installation, customize the app settings to match your store's design and product recommendation strategy. This might involve selecting specific products for bundling, determining the placement of the "Frequently Bought Together" section, and customizing the appearance of the widget.

3. Test and Monitor: Before going live, test the feature thoroughly to ensure it works flawlessly. Once live, monitor the performance and tweak your strategy based on customer behavior and feedback.

Product Bundling Strategies

Successful product bundling involves more than just throwing together random products. Consider these strategies:

• Complementary Bundling: Bundle products that naturally complement each other, like a smartphone with a protective case.

• Thematic Bundling: Create bundles based on themes or occasions, such as a "Back to School" bundle for students.

• Discount Strategies: Offer discounts on bundles to incentivize purchases. Ensure the discounts are attractive enough to encourage additional spending.

Conclusion

Integrating a "Frequently Bought Together" feature into your Shopify store is an effective strategy to enhance the shopping experience, increase sales, and boost your average order value. By carefully selecting and strategically bundling products, you not only provide value to your customers but also cultivate a more personalized shopping environment. Embrace the power of personalized product recommendations and watch your Shopify store thrive in the competitive e-commerce landscape.

Frequently Asked Questions

1. How can I ensure the recommendations are relevant to the customer?

   • Utilize AI-driven apps that analyze customer behavior and purchasing patterns to offer personalized recommendations.

2. Can I manually select which products to bundle together?

   • Yes, most apps give you the option to manually curate product bundles in addition to or instead of automatic recommendations.

3. What if a customer only wants one item from the bundle?

   • Ensure that customers have the option to purchase products individually, in addition to purchasing them as part of a bundle.

4. How do I track the performance of my "Frequently Bought Together" feature?

   • Use your Shopify dashboard and app analytics to monitor sales, conversion rates, and customer feedback related to bundled offerings.

By effectively employing the "Frequently Bought Together" feature and continually refining your strategy based on data and customer feedback, you can significantly enhance your store's shopping experience and financial performance.