Table of Contents
- Introduction
- Why Best Sellers Matter
- Setting Up Your Best Sellers List
- Best Practices for Highlighting Best Sellers
- Conclusion
- FAQ
Introduction
Imagine walking into a bookstore with thousands of books. You’re looking for your next great read, but where do you start? This is where the best sellers list comes into play, guiding you to popular choices you're likely to enjoy. Similarly, online shoppers face a paradox of choice when browsing stores with extensive catalogs. How do they decide what to buy? This is where adding a best sellers section in your Shopify store can simplify their decision-making process, guiding them towards products that are proven to delight customers.
In this comprehensive guide, we're going to explore the steps and strategies to effectively highlight your best selling products on Shopify. This not only promises to enhance your customer's shopping experience but also sets the stage for increased sales and customer loyalty. Let's dive into how you can use best sellers to your store's advantage.
Why Best Sellers Matter
Before we get into the "how," let's establish the "why." Best sellers are not just a testament to a product's popularity; they're also a powerful marketing tool. They provide social proof, nudging new customers to make a purchase by showing them what others are buying and enjoying. Incorporating a best sellers list or section in your Shopify store can:
- Simplify shopping for customers by highlighting must-have products
- Increase conversion rates by showcasing popular items
- Encourage explorative purchases from customers browsing your store
Setting Up Your Best Sellers List
Shopify does not inherently display a dynamic best sellers list, but there are several ways you can create one. The approach varies, from simple solutions that require minimal effort to more complex methods that offer higher flexibility and customization.
1. Utilize Tags and Collections
A straightforward way to create a best sellers list on Shopify is to use product tagging and collections. Here’s how you can do it:
- Tag your best selling products with a specific tag like "Best Seller".
- Create a new collection named "Best Sellers" and set the condition to include products with the “Best Seller” tag.
- Manually update this collection based on your sales data periodically.
While this method is easy to implement, it does require regular maintenance to keep the collection accurate and up-to-date.
2. Automatic Collection Sorting
Shopify allows you to automatically sort products within a collection by best selling. You can create a collection (either for all products or specific categories) and set the sorting to "Best Selling." Here's the catch: Shopify updates these rankings weekly, and they're based on the number of orders rather than the quantity of products sold, which might not perfectly reflect your store's dynamics.
3. Utilize Apps and Custom Solutions
For a more dynamic and hands-off approach, consider using Shopify apps designed for creating best sellers lists or badges. Apps like Flair and Modemagic let you automatically add best seller badges to products and create best seller collections based on real-time data. Moreover, they offer customization options to fit your store's design and branding.
4. Custom Coding
For those with programming knowledge or access to a developer, Shopify's Liquid template language allows you to customize your theme to automatically feature best selling products. This involves editing your theme's code to create a section that dynamically pulls in best selling products based on sales data.
Best Practices for Highlighting Best Sellers
Creating a best sellers list is just the start. How you present and market these products can significantly impact their performance. Consider the following best practices:
- Visibility: Ensure your best sellers are easy to find, perhaps by adding a dedicated "Best Sellers" main menu item or featuring them prominently on your homepage.
- Product Details: Provide ample information, including high-quality images and reviews, for products in your best sellers list to assist in the purchase decision-making process.
- Update Regularly: Keep your best sellers list fresh and relevant by updating it based on the latest sales data, especially during seasonal changes or after promotions.
- Promote Wisely: Use your best sellers to your advantage in marketing campaigns, email newsletters, and social media to drive traffic directly to products with a proven track record.
Conclusion
Incorporating a best sellers section in your Shopify store is more than just a showcase of popular products; it's a strategic tool for driving sales and enhancing customer experience. By following the outlined steps and embracing best practices, you can create a dynamic, compelling best sellers list that encourages purchases and keeps customers coming back for more.
FAQ
Q: How often should I update my best sellers list? A: Ideally, update your list monthly to reflect current trends and customer preferences. However, this can vary based on your product lines and how often new inventory is added.
Q: Can I automate the creation of a best sellers list? A: Yes, through Shopify apps designed for this purpose or custom coding, you can automate the process, saving time and ensuring your list remains accurate and up-to-date.
Q: Is highlighting best sellers effective for all types of products? A: Absolutely. Whether you sell fashion, electronics, books, or beauty products, a best sellers list can guide customers to items they are likely to purchase, across all categories.
Setting up a best sellers list on your Shopify store is a smart move to streamline customer choices, lend credibility to your products, and ultimately, boost your sales. With the right approach and a little effort, your best sellers can become a key asset in your e-commerce strategy.
