How Can I Change My Shopify Name and Why It Matters for Your E-Commerce Success

Table of Contents

  1. Introduction
  2. The Importance of Your Shopify Store Name
  3. When to Consider Changing Your Shopify Store Name
  4. How to Change Your Shopify Store Name
  5. Customizing Your Domain Name to Match Your New Store Name
  6. The SEO Implications of a Name and Domain Change
  7. Conclusion


Have you ever thought about the power of a name? In the world of e-commerce, a store name is not just an identifier but an essential part of your brand identity. It sets the first impression, promotes brand recall, and can potentially influence your store's success. So, what happens when the name you initially chose for your Shopify store no longer aligns with your business vision or market position? You might find yourself asking, "Can I change my Shopify name?" The good news is, yes, you can, and this comprehensive guide will show you how, why, and when you should consider making this significant change. By understanding the nuances of changing your Shopify store name and domain, you'll be better equipped to make informed decisions that bolster your brand identity and SEO efforts, ensuring a seamless transition that benefits your business long-term.

The Importance of Your Shopify Store Name

Your Shopify store name isn't just a label; it's the cornerstone of your online presence. It encompasses your brand's essence, reflects your niche, and plays a pivotal role in creating a memorable shopping experience. A well-chosen name resonates with your target audience, supports your branding efforts, and enhances your online visibility. Conversely, a misaligned name can confuse potential customers, weaken your brand, and hinder your marketing strategies.

When to Consider Changing Your Shopify Store Name

Change is an integral part of growth, and several scenarios may warrant a name change:

  1. Rebranding or Pivoting: If your business has evolved beyond its original scope or is taking a new direction, a name change can better reflect your current offerings and vision.
  2. Brand Overhauls: When undertaking a comprehensive rebranding to refresh your image or target a different market, altering your store name can help you start anew.
  3. Expanding Your Business: Outgrowing your initial niche or expanding your product line may necessitate a name that encapsulates your broader range.
  4. Avoiding Confusion: A name too similar to competitors or misleading about your offerings can dilute your brand identity. A distinctive name sets you apart and clearly conveys your value proposition.

How to Change Your Shopify Store Name

Changing your store name on Shopify is a straightforward process:

  1. Access Your Shopify Admin: Log in to your dashboard.
  2. Navigate to Settings: Located at the bottom left of the screen.
  3. Select ‘General’: Here, you’ll find the ‘Store details’ section.
  4. Edit Your Store Name: Replace the existing name with your new choice.
  5. Save Changes: Ensure your new name is saved and updated across your store.

Customizing Your Domain Name to Match Your New Store Name

While updating your store name is simple, changing the domain requires a few more steps. If you’ve purchased a custom domain through Shopify or another provider, updating it to match your new store name is crucial for brand consistency. Here’s how:

  1. Go to the ‘Domains’ Section: Within your Shopify admin settings.
  2. Add a New Domain: Either purchase a new one through Shopify or connect an existing one.
  3. Set as Primary Domain: Ensure your new domain is set as the primary one for your store.
  4. Redirect Old Domain: Utilize 301 redirects to guide traffic from your old domain to the new one, preserving your SEO efforts.

The SEO Implications of a Name and Domain Change

A name change, if handled correctly, need not negatively impact your SEO. The use of 301 redirects ensures that the link equity from your old domain is transferred to the new one, maintaining your search engine ranking. However, it’s essential to update all internal and external links to reflect your new domain. This includes social media profiles, marketing materials, and any other platforms where your old domain is listed.

Updating metadata, such as your homepage title and meta description, to include your new name, helps align your on-page SEO efforts with your rebranded identity. Over time, these changes can consolidate your online presence, enhance your brand recognition, and positively influence your SEO performance.

FAQs After Changing Your Shopify Store Name

  • Will changing my store name affect my existing customer base? As long as you communicate the change effectively and ensure a seamless transition, your loyal customer base will adapt. Consider utilizing email marketing and social media to explain the change and its benefits to your audience.

  • Can I change my Shopify store name multiple times? While technically possible, frequent changes are not advisable due to the potential for brand confusion and the administrative effort required to update your branding across platforms.

  • How long does it take for the new store name and domain to reflect across the internet? Changes to your Shopify store name are instantaneous within the platform. However, domain changes, particularly in terms of SEO, may take several weeks to fully propagate across search engines and external links.


Changing your Shopify store name and domain is not a decision to be made lightly. It requires thoughtful consideration and strategic planning. Successfully managing this transition can reinvigorate your brand, align your online presence with your current business objectives, and open new pathways for growth and customer engagement. Remember, consistency in your branding efforts post-change is key to solidifying your store's identity and ensuring a smooth adaptation for your audience.