Everything You Need to Know About Renaming Your Shopify Store

Table of Contents

  1. Introduction
  2. Understanding Shopify Store Names vs. Domains
  3. How to Change Your Shopify Store Name
  4. The Impact on Branding and SEO
  5. FAQs on Changing Your Shopify Store Name
  6. Conclusion


Have you ever felt that the name of your Shopify store just doesn't capture the essence of your brand anymore? Or perhaps, you've pivoted your business strategy, and your current store name doesn't reflect your new direction. The thought of changing your Shopify store’s name might have crossed your mind, accompanied by questions and uncertainties. "Can I rename my Shopify store?" you might wonder. The answer is yes, you can, and this comprehensive guide is designed to walk you through every step and consideration in the process. By the end of this post, you'll have a clear understanding of how to effectively rename your Shopify store, the implications for your brand, and the SEO considerations to keep in mind.

Understanding Shopify Store Names vs. Domains

Before diving into the how-to, it's crucial to differentiate between your Shopify store name and your Shopify domain. Your store name is essentially your brand’s banner—it's what appears on your site header, emails, and essentially how your store presents itself. The domain, on the other hand, is your web address; think of it as the digital real estate where your brand lives online.

Changing your Shopify store name is relatively straightforward and can be done internally within Shopify's settings. Modifying your domain name, however, involves a few more steps, especially if you aim to maintain SEO rankings and ensure a smooth transition for your customers.

How to Change Your Shopify Store Name

  1. Navigate to Your Shopify Admin: Log in to your Shopify admin panel to start the process.

  2. Access Settings: At the bottom left of your Shopify admin, click on 'Settings'— the cog icon.

  3. Edit Store Details: In the 'Store details' section, you’ll be able to update your store's name. This doesn’t automatically change your Shopify domain (yourstorename.myshopify.com), but it updates how your name appears across the platform.

  4. Consider Your Domain: If you're looking to change your Shopify domain to match your new store name, you may need to purchase a new custom domain if you haven't already. Shopify makes it easy to buy and integrate new domains directly through the admin panel.

The Impact on Branding and SEO

Changing your Shopify store name and possibly your domain is not just a technical switch; it's a significant branding move. It's essential to approach this change thoughtfully:

  • Consistency Across Platforms: Ensure that your new store name is consistent across all social media platforms, marketing materials, and anywhere your brand has a presence. Inconsistency can confuse customers and dilute your brand's impact.

  • SEO Considerations: If you’re changing your domain along with your store name, implementing 301 redirects from your old domain to your new one is crucial. This step is vital for preserving your search engine rankings and ensuring a smooth transition for any existing backlinks or bookmarks that customers might have.

  • Communicate the Change: Use your social media channels, email newsletters, and website announcements to inform your customers of the name change. Offering a backstory can be a great way to engage your audience and bring them along on your brand's evolving journey.

FAQs on Changing Your Shopify Store Name

Can I change my Shopify store name without affecting my current SEO rankings?

Yes, but it requires careful planning. Implement 301 redirects if you change your domain and update your SEO settings within Shopify to reflect your new brand name. Monitor your site's performance closely after the change.

Will changing my Shopify store name disrupt my operations?

Changing the store name in Shopify’s backend is a seamless process and won’t disrupt your store's functioning. If you change your domain, ensure you update any external links pointing to your old domain to redirect correctly.

How often can I change my Shopify store name?

While Shopify doesn’t limit how often you can change your store name, frequent changes are not recommended as they can confuse your customers and undermine brand consistency.

How does changing my Shopify store name affect my marketing?

A store name change should be part of a larger rebranding strategy, which includes updating your marketing materials, social media profiles, and any digital or physical assets that carry your old brand name.


Renaming your Shopify store, while straightforward, requires careful consideration of the broader implications on branding and SEO. A successful name change is more than a technical update; it’s an opportunity to deepen your brand's story and connect with your audience on a new level. By following the steps outlined above, communicating transparently with your customers, and maintaining SEO best practices, you can ensure a smooth transition to your new Shopify store name, setting the stage for the next chapter in your brand's journey.