Table of Contents
- Introduction
- Why Add an "As Seen On" Section
- Setting Up Your "As Seen On" Section
- Enhancing Your "As Seen On" Section
- FAQ
In today's competitive e-commerce landscape, establishing credibility and trust is paramount for online stores. One effective way to bolster your store's reputation is through leveraging media endorsements and showcasing them prominently on your site. This blog post will guide you through the intricacies of adding an "As Seen On" section to your Shopify store, a tactic proven to enhance credibility and attract clientele by displaying notable endorsements.
Introduction
Have you ever found yourself more inclined to trust a brand when you see it has been featured in well-known publications or shows? This psychological phenomenon is not uncommon and can be a powerful tool in influencing consumer behavior. For e-commerce businesses, especially on platforms like Shopify, showcasing media features through an "As Seen On" section can significantly bolster your store's credibility and appeal.
In light of the digital era where every bit of information adds to your brand’s image, having a section on your Shopify store that highlights your media mentions is not just beneficial; it's almost a necessity. Whether you're featured in Forbes or your local newspaper, each mention is a badge of honor that should be proudly displayed. But how exactly do you add such a section effectively and beautifully to your website? That's what we're here to explore.
This blog post aims to guide you through setting up an "As Seen On" section on your Shopify store, from the initial steps to more advanced customizations. Not only will this enhance your store's trustworthiness, but it will also serve as evidence of your product's viability and success.
Why Add an "As Seen On" Section
Before diving into the "how," let's delve deeper into the why. An "As Seen On" section does more than just brag about your media coverage; it:
- Boosts Credibility: Media endorsements serve as a third-party validation of your brand and products.
- Enhances Brand Visibility: It can attract new customers who discovered your products through those media channels.
- Increases Conversion Rates: Shoppers are more likely to make a purchase if they see that credible sources have endorsed the store.
Setting Up Your "As Seen On" Section
Step 1: Gathering Your Media Mentions
Firstly, compile all the logos of the publications or media outlets where your store or products have been featured. Ensure you have high-resolution images for each logo to maintain the quality on your site.
Step 2: Adding a Custom HTML Section in Shopify
Shopify's flexibility allows store owners to customize their storefronts extensively with sections. For adding your "As Seen On" showcase, the simplest method involves using a Custom HTML section:
- Navigate to your Shopify dashboard, go to 'Online Store' and then 'Themes'.
- Find your current theme, click on 'Customize', and then choose 'Add section'.
- Select 'Custom HTML' and input your HTML code here.
The HTML structure would typically consist of an outer 'div' element that contains individual 'divs' for each logo. Each logo can be wrapped in an 'a' tag if you wish to link to the article, video, or website where your brand was featured. Something as follows:
<div class="as-seen-on">
<a href="[Media Feature Link]" target="_blank">
<img src="[URL to Media Logo]" alt="[Media Name] Logo" />
</a>
<!-- Repeat for each media mention -->
</div>
Customize this code according to your specific needs, including additional logos as necessary.
Step 3: Styling Your Section
While adding the HTML is straightforward, ensuring that it aligns with your site's aesthetics requires some CSS tweaking. You might want to control the size of the logos, the space between them, responsiveness on mobile devices, and other visual aspects. Such styling is achieved by adding CSS instructions either in the 'Custom HTML' section’s CSS area or directly within your theme's stylesheet.
.as-seen-on img {
max-width: 100px; /* Adjust based on preference */
margin: 0 10px; /* Spacing between logos */
vertical-align: middle;
}
Test your layout on various devices to ensure the display is responsive and visually appealing across all screen sizes.
Enhancing Your "As Seen On" Section
For those seeking to take their "As Seen On" section to the next level, consider incorporating advanced features like a carousel or slider. Apps from the Shopify App Store, such as Enorm Image Slider or Banner Slider, can create engaging, dynamic displays of your media mentions. These apps typically offer a no-code solution, making it easy to add a slider without delving into complex code.
FAQ
Q: Can I link each logo to the article where my store was featured?
A: Yes, you can wrap each logo image in an 'a' tag with the href attribute set to the article's URL.
Q: What if I’m not comfortable editing HTML/CSS?
A: No worries, Shopify’s App Store offers a plethora of apps designed to add logo showcases or sliders without needing to code.
Q: How often should I update my "As Seen On" section?
A: Update your "As Seen On" section whenever you secure a new media mention to keep it current and maximize its impact on your store's credibility.
Q: Are there any legal considerations when using media logos?
A: Generally, it’s acceptable to use media logos for such purposes, but it's always a good idea to check the media outlet's logo usage guidelines or reach out for permission when in doubt.
In summary, adding an "As Seen On" section to your Shopify store not only accentuates your brand's credibility but also serves as a testament to your product's success and desirability. By following the outlined steps and customizing the section to fit your store's theme, you can leverage your media mentions to foster trust and convert visitors into customers.
