Does Shopify Have a Product Limit? Exploring the Myth and Reality

Table of Contents

  1. Introduction
  2. Understanding Shopify's Product Limitations
  3. Enhancing Store Performance
  4. Conclusion
  5. FAQ Section

In the ever-evolving landscape of eCommerce, Shopify stands out as a robust platform offering a wide array of features designed to help businesses thrive online. However, amidst its popularity, one question often emerges: does Shopify have a product limit? This inquiry not only piques the curiosity of potential and current Shopify users but also touches on critical aspects of scalability and performance. Let's dive into this topic, shedding light on what you really can expect when it comes to Shopify's product handling capabilities.


Imagine setting up your online store, uploading products one by one, and suddenly hitting an unexpected barrier: a product limit. Such a scenario can be a nightmare for any business planning to expand its product offerings. Shopify, known for its user-friendly interface and extensive features, has been the subject of numerous queries regarding whether it imposes a product limit on its users. This article aims to demystify the reality behind Shopify's product limitations, explore workarounds, and offer insightful tips to efficiently manage your store without compromising performance.

Understanding Shopify's Product Limitations

At first glance, Shopify promotes itself as an all-encompassing platform, seemingly allowing merchants to upload an unlimited number of products. Yet, as some users have discovered, this unlimited offering comes with its nuances.

The Reality of Product Limits

Shopify does not enforce a hard cap on the total number of products you can have in your store. However, it implements a daily upload threshold once your product count exceeds 50,000 variants. Beyond this point, you're limited to adding 1,000 new products or variants per day. This limitation primarily affects the Shopify API, impacting how data is uploaded or manipulated through third-party apps or bulk actions.

For stores on the Shopify Plus plan, this daily limit is waived, offering a more seamless experience for larger operations with extensive inventories.

Navigating the Limits

Understanding the distinction between product limits and daily upload limits is crucial. For the majority of Shopify users, the platform’s threshold is more than adequate. However, for businesses with expansive inventories or those looking to conduct significant product overhauls, strategizing around this limitation becomes essential.

Strategies to Circumvent the Limit

  1. Shopify Plus Upgrade: A straightforward approach for high-volume stores is migrating to Shopify Plus, which eliminates the daily upload limit.
  2. Bulk Product Generator: Utilize apps designed to work within Shopify's constraints, enabling the generation and scheduling of product uploads.
  3. Incremental Uploads: Plan your product upload strategy to stay within the daily limit, distributing the upload process over several days if necessary.

Enhancing Store Performance

Beyond understanding product limits, optimizing your Shopify store for performance is crucial. A store bogged down by thousands of products without proper organization can lead to slow loading times and a poor customer experience.

Performance Optimization Tips

  • Efficient Product Organization: Use collections, tags, and filters to streamline product navigation.
  • Optimize Images: Compress images to reduce their file size without compromising quality, enhancing page load speeds.
  • Regularly Audit Your Inventory: Keep your product catalog fresh and relevant by periodically reviewing and removing obsolete or underperforming products.


While Shopify enforces a daily upload limit for stores exceeding 50,000 product variants, it doesn’t impose an outright cap on the total number of products. This nuanced approach accommodates various business sizes and needs, from small boutiques to expansive enterprises. By understanding these limitations and employing strategic planning and optimization techniques, you can skillfully navigate Shopify's ecosystem, ensuring your store remains scalable, efficient, and poised for growth.

FAQ Section

Q: Can I request an exemption from Shopify's daily upload limit? A: Yes, exceptions can be requested, although they're subject to Shopify's discretion and certain criteria must be met, such as demonstrating the necessity of exceeding the limit for your business model.

Q: What happens if I try to upload more than 1,000 products in a day? A: Shopify will temporarily halt additional uploads for 24 hours once you reach your daily limit. You can resume uploading once this period has passed.

Q: Does the product variant limit apply to all Shopify plans? A: The daily limit on adding new variants applies to all standard Shopify plans once the 50,000 variant threshold is reached. Shopify Plus merchants are exempt from this limit.

Q: Are there any workarounds to the daily upload limit? A: Techniques such as upgrading to Shopify Plus, employing specific apps, or strategically planning your uploads can help manage the limit. However, these workarounds must be employed within Shopify's terms of service.

Q: How does the product limit affect store performance? A: While the limit primarily impacts how quickly you can expand your inventory, maintaining a large number of products can also influence your store's loading times. Proper optimization and product management are essential for high-performing stores.