Does Shopify Have a Product Limit? A Comprehensive Exploration

Table of Contents

  1. Introduction
  2. Understanding Shopify’s Product Limit
  3. Navigating Shopify's Limitations: Solutions and Workarounds
  4. Conclusion

In today’s ever-evolving digital marketplace, eCommerce platforms like Shopify have become integral for businesses aiming to expand their online presence. One common query among Shopify users, especially those with large inventories or plans for expansion, revolves around Shopify's product limits. This post delves into the nuances of Shopify's product limits, debunking myths, and providing strategies to efficiently manage and scale your product catalog on Shopify.


Imagine launching your online store, stocked with an expansive range of products, only to encounter barriers when trying to expand your inventory. Understanding the product limit on Shopify is critical, not just for current store optimization but also for long-term planning and scalability. This article aims to provide clarity on Shopify's product limits, identify potential challenges, and offer solutions, ensuring your store continues to grow unhindered.

What Will You Learn?

By the end of this article, you’ll gain insights into:

  • The realities of Shopify's product and variant limits.
  • How these limits could influence your store's operations.
  • Strategies and tools to optimize your Shopify store within these constraints.
  • Real-life examples and alternative solutions for overcoming these limitations.

This article promises to equip you with the knowledge to navigate Shopify's infrastructure efficiently, ensuring your business thrives in the competitive eCommerce landscape.

Understanding Shopify’s Product Limit

Contrary to common misconceptions, Shopify does not impose a hard cap on the total number of products you can host on your store. However, the platform enforces certain operational limits that indirectly affect how many products you can effectively manage.

The Variant Limitation

When a Shopify store exceeds 50,000 variants, a daily limit of 1,000 new variants comes into effect. This constraint is pivotal for stores with extensive catalogs, particularly those dealing in customizable products that require multiple variants. Shopify Plus users, however, enjoy an exemption from this daily limitation, offering a clear pathway for scaling businesses with large inventories.

Storage Space Concerns

Another aspect worth considering is the storage limitation. Shopify provides 50 GB for documents excluding videos, and 500 GB for documents including videos, with a cap of 1,000 total files. For merchants relying heavily on high-quality product images or videos, this limit necessitates strategic file management to avoid hitting the cap unexpectedly.

The Implication for Multiple Employee Accounts

Shopify’s infrastructure is also designed with certain server resource allocations that might not support extensive simultaneous backend use, especially for stores with substantial inventory. This limitation can manifest as server errors or a slow back office, complicating operations for businesses requiring multiple employees to manage their online store concurrently.

Navigating Shopify's Limitations: Solutions and Workarounds

Despite these limitations, there are several strategies that can be employed to optimize your store's operations within Shopify's framework:

Leveraging Shopify Apps and Third-Party Tools

For expanding the product catalog without hitting the daily variant limit, consider using apps like Bulk Product Generator. These tools help in scheduling and automating product and variant uploads, effectively navigating the variant addition restrictions.

Optimal Image and File Management

To manage the storage limitations, employing image compression tools and external storage solutions can help optimize your usage. This approach ensures your site remains fast and responsive, while also keeping your Shopify file usage in check.

Streamlining Operations with Shopify Plus

For stores approaching or exceeding the variant and file limits, upgrading to Shopify Plus offers a viable solution. Beyond lifting the daily variant limit, Shopify Plus provides enhanced performance, advanced customization options, and superior support, making it an investment worth considering for rapidly growing businesses.


Understanding and navigating Shopify's product limits is crucial for merchants aiming to scale their online businesses. While certain constraints exist, strategic planning, coupled with the effective use of apps and Shopify’s advanced offerings like Shopify Plus, can facilitate seamless store expansion. Remember, limitations are often stepping stones to innovation. The journey of optimizing and growing your Shopify store within these bounds can lead to a more efficient, robust business model poised for success in the digital marketplace.


Q: Can Shopify handle over a million products? A: While Shopify does not explicitly limit the total number of products, practical limitations related to variants, storage, and backend operations exist. Careful planning and possibly upgrading to Shopify Plus are recommended for handling such extensive inventories.

Q: What happens if I exceed Shopify's file storage limit? A: Exceeding Shopify's file storage limit could restrict your ability to upload new files or images. Employing third-party storage solutions and optimizing file sizes can help manage this limitation.

Q: Are there any hidden fees associated with Shopify Plus? A: Shopify Plus does have a higher subscription cost than standard Shopify plans, reflecting its additional features and capabilities. It’s best to consult directly with Shopify for the most current pricing and included services.

Q: How can I efficiently manage a large product catalog on Shopify? A: Leveraging bulk editing tools, Shopify apps for inventory management, and possibly integrating external ERP systems can significantly streamline managing a large product catalog on Shopify.