Does Shopify Give You Products to Sell? A Comprehensive Guide to Starting Your Online Store

Table of Contents

  1. Introduction
  2. Leveraging Shopify's Versatile Platform
  3. Finding Your Niche
  4. The Importance of Marketing
  5. Conclusion


Have you ever dreamed of starting your own online store but felt overwhelmed by the thought of managing inventory or finding the right products to sell? If so, you're not alone. One of the first questions many aspiring entrepreneurs ask is, "Does Shopify give you products to sell?" This guide aims to demystify the process of setting up a store on Shopify, a leading eCommerce platform, and explore the various ways you can source or create products to sell.

Starting an online business requires more than just an idea; it requires a platform that can support your vision, tools to reach your audience, and, most importantly, products that resonate with consumers. Shopify provides the foundation and tools, but understanding how to leverage them effectively is key to your success. Let's dive into how to find or create products that will set your Shopify store apart.

Leveraging Shopify's Versatile Platform

Shopify is a powerful, user-friendly platform designed to help you build and manage an online store. While it doesn't directly provide products to sell, it offers a multitude of resources and integrations that can assist you in sourcing or creating your product line.

Product Sourcing on Shopify

For those not manufacturing their own goods, product sourcing is a critical step. Shopify facilitates this process through various methods, including:

  • Dropshipping: Shopify's extensive ecosystem includes apps like Oberlo that enable you to source products from suppliers worldwide. With dropshipping, you can list products in your store without holding inventory, as suppliers ship directly to customers.

  • Shopify App Store: The Shopify App Store is filled with apps that connect you with wholesalers and manufacturers. These apps streamline the process of finding products, negotiating prices, and managing inventory.

Creating Your Own Products

If you're an artisan, designer, or entrepreneur with unique product ideas, Shopify supports your creativity through:

  • Print-on-Demand Services: Apps such as Printful integrate with Shopify to offer print-on-demand services. This model allows you to design products like t-shirts, mugs, and posters, which are then printed and shipped when orders are placed, eliminating the need for inventory.

  • Digital Products: For creators of digital products (e-books, courses, software), Shopify enables secure, instant delivery of digital files to customers following a purchase.

Finding Your Niche

Identifying a niche market is crucial for standing out in the eCommerce world. Shopify's versatility supports sellers across a wide range of industries. Whether you're passionate about sustainable fashion, niche beauty products, or handmade home decor, Shopify has the tools to help you reach your target market.

Conduct Market Research

Understanding your audience and their needs can guide you in product development or sourcing. Utilize Shopify's analytics and third-party research tools to gain insights into consumer behavior, trends, and gaps in the market.

Building a Brand

Shopify isn't just about selling products; it's about building a brand. Utilize Shopify's customization options, from website themes to marketing tools, to create a cohesive brand experience that resonates with your audience.

The Importance of Marketing

Having great products is just the beginning. Effective marketing strategies are essential for attracting customers to your Shopify store. Shopify offers built-in tools for SEO, social media marketing, and email campaigns to help you build visibility and drive sales.

Embrace Social Media

Platforms like Instagram and TikTok are powerful tools for reaching potential customers. Showcase your products, share your brand story, and engage with your community to build a loyal customer base.


In conclusion, while Shopify doesn't directly give you products to sell, it provides a robust platform and a wealth of resources to help you source or create products tailored to your brand. From dropshipping to custom-made goods, the possibilities are endless. By understanding your market, leveraging Shopify's tools, and implementing effective marketing strategies, you can build a successful online store that reflects your vision and meets the needs of your target audience.


  1. Can I sell both physical and digital products on Shopify? Yes, Shopify supports the sale of both physical and digital products. You can utilize apps like Digital Downloads for seamless delivery of digital goods.

  2. Is dropshipping a viable option for Shopify stores? Absolutely. Dropshipping is a popular and effective business model for Shopify store owners, allowing you to sell products without managing inventory.

  3. How can I market my Shopify store? Utilize Shopify's built-in marketing tools for SEO, social media, and email marketing. Also, consider leveraging influencers and content marketing to expand your reach.

  4. Can I use Shopify if I have no experience in eCommerce? Yes, Shopify is designed to be user-friendly for both beginners and experienced sellers. It offers extensive resources, including guides and 24/7 support, to help you start and grow your business.

  5. How much does it cost to start a Shopify store? Shopify offers various pricing plans, starting with a basic plan for new businesses. Costs will vary depending on the additional apps and services you choose to utilize.