Does Shopify Automatically Convert Currency? An In-Depth Look

Table of Contents

  1. Introduction
  2. The Mechanics of Shopify's Currency Conversion
  3. Beyond Conversion: Selling in Multiple Currencies
  4. Conclusion
  5. FAQ

In the age of global e-commerce, the ability to sell and market products to a worldwide audience has never been more within reach for small and large businesses alike. One critical aspect of successfully breaking into international markets is the ability to handle multiple currencies seamlessly. It's here that platforms like Shopify play a pivotal role. A frequently asked question among merchants expanding globally is: "Does Shopify automatically convert currency?" This blog post delves deep into the mechanics of Shopify's currency conversion capabilities, examining both automated and manual options, to provide a clear and comprehensive understanding for merchants.


Imagine having the capacity to instantly engage customers from across the globe in their local currency without the hassle of manual calculations or the risk of alienating them with foreign price tags. Shopify, a leading e-commerce platform, aims to make this a reality for merchants worldwide. The topic of currency conversion is not only relevant but critical in today's digital marketplaces where the barrier to entering global markets has significantly diminished. This post will explore how Shopify handles currency conversion, the advantages and pitfalls of automated vs. manual currency management, and the implications for your business's global expansion efforts. Whether you're a seasoned e-commerce veteran or new to the online marketplace, understanding how to best utilize Shopify's currency conversion features could be the key to unlocking new markets and opportunities.

The Mechanics of Shopify's Currency Conversion

Shopify simplifies the process of selling in multiple currencies with two primary options for currency conversion: automatic and manual. Here's what you need to know about each method.

Automatic Exchange Rate Conversions

Shopify's automatic currency conversion is designed to make global selling as effortless as possible. Prices in your online store are dynamically converted to your customer's currency using current market exchange rates. This means that the displayed price of products in your store will automatically adjust in response to fluctuations in the exchange market. When a local currency order is processed, line item prices are converted into your store's currency at an approximate conversion rate, which may slightly differ from the amount captured due to market fluctuations. For example, a $10.00 USD product, when converted to Euros, uses a formula that factors in the currency conversion rate plus a conversion fee, resulting in a price that includes your currency conversion costs.

Benefits of automatic conversions include:

  • Seamless Shopping Experience: Customers view prices and make purchases in their local currency, enhancing their shopping experience.
  • Market Responsiveness: Prices adjust in real-time with market exchange rates, preventing potential losses from rate fluctuations.

Manual Exchange Rate Conversions

For merchants seeking more control over their pricing strategy in different markets, Shopify offers the option to set manual exchange rates. This feature allows you to stabilize your prices in each market, protecting against the volatility of automatic exchange rates. When adopting manual conversions, it's critical to account for the potential gains or losses due to the difference between your set rate and the current market rate. A conversion fee also applies in this scenario, influencing your final pricing.

Key advantages of manual conversions include:

  • Price Stability: You can ensure consistent pricing in each market, regardless of exchange rate fluctuations.
  • Customized Pricing Strategy: Tailor your prices specifically for each market based on economic factors, competitive landscape, and customer buying power.

Navigating Conversion Risks and Costs

Currency conversion, whether automatic or manual, involves inherent risks and costs. Exchange rates are constantly changing, and any delay in processing payments or refunds can lead to financial gains or losses. Shopify outlines several scenarios where merchants might be financially impacted by currency conversions, emphasizing the importance of understanding and managing these risks effectively.

Beyond Conversion: Selling in Multiple Currencies

Shopify's robust framework supports more than just currency conversion. The platform offers features like Shopify Payments, rounding rules, and the ability to display prices and process transactions in customers' local currencies. These tools collectively empower merchants to create a localized shopping experience, crucial for building trust and rapport with international customers. However, limitations exist, particularly for businesses in regions where Shopify Payments is not available, necessitating alternative solutions or the consideration of separate Shopify stores for different currencies.


Shopify's automatic and manual currency conversion capabilities offer a blend of flexibility and control for merchants aiming to capture international markets. While automatic conversions provide ease and convenience, manual settings offer stability and strategic pricing options. Nonetheless, challenges such as managing conversion risks and the limitations in regions without Shopify Payments underscore the importance of a well-thought-out approach to selling in multiple currencies. By leveraging Shopify's tools and features wisely, merchants can navigate the complexities of international e-commerce, offering customers around the world a seamless and localized shopping experience.


Can Shopify handle multiple currencies?

Yes, Shopify supports transactions in multiple currencies, providing both automatic and manual currency conversion options to accommodate various business needs and market strategies.

Is there a conversion fee for currency conversion on Shopify?

Yes, currency conversions on Shopify involve a conversion fee. This fee is incorporated into the converted price when using the automatic conversion feature and should be factored into the manual conversion rate set by the merchant.

Can I set different prices for the same product in different currencies?

Yes, with manual exchange rate conversions, merchants can set prices for their products in different markets, allowing for a customized pricing strategy based on local market conditions.

How does Shopify deal with fluctuating exchange rates?

Shopify's automatic currency conversion feature utilizes real-time market exchange rates to adjust product prices in your store, ensuring prices reflect current market conditions. For manual conversions, merchants set their preferred exchange rate, which remains static until manually updated, independent of market fluctuations.

What if Shopify Payments isn't available in my country?

For regions where Shopify Payments is not available, merchants can explore using third-party payment gateways that support multiple currencies or consider setting up separate Shopify stores for different currencies, although this may involve additional complexities and costs.