Do You Need Shopify to Sell on Instagram?

Table of Contents

  1. Introduction
  2. Why Sell on Instagram?
  3. The Role of Shopify in Instagram Selling
  4. Can You Sell on Instagram Without Shopify?
  5. Alternatives to Shopify for Instagram Selling
  6. Crafting an Effective Instagram Selling Strategy
  7. Conclusion
  8. FAQ Section


In today's digital age, Instagram has emerged as not just a platform for sharing photos and connecting with friends, but also as a powerful tool for businesses looking to sell their products. With over a billion active users each month, the potential reach for businesses on Instagram is immense. However, one question that frequently arises is whether you need to have a Shopify store to sell on Instagram. This post aims to explore the intricacies of selling on Instagram, the role of Shopify, and alternatives that businesses may consider.

Why Sell on Instagram?

With its visually driven platform, Instagram is perfectly suited for businesses to showcase their products in the best light. The platform's variety of features, from posts and stories to shopping tags and IGTV, provides businesses with multiple avenues to engage with their audience. Moreover, the introduction of Instagram Shopping has streamlined the process of selling on the platform, offering a seamless shopping experience right within Instagram.

Instagram's algorithm and user engagement also favor businesses, with posts that include relevant hashtags and engaging content seeing significant interaction. This interaction not only boosts visibility but also drives sales.

The Role of Shopify in Instagram Selling

Shopify, a leading e-commerce platform, offers businesses an easy way to set up their online stores and manage their sales across various channels, including Instagram. The integration of Shopify with Instagram allows for a more streamlined process, where businesses can directly link their Shopify product catalog with their Instagram profile. This integration enables the use of shopping tags in posts and stories, making it easier for users to directly purchase products from the Instagram app.

However, is Shopify indispensable for selling on Instagram?

Can You Sell on Instagram Without Shopify?

The simple answer is yes. Businesses do not necessarily need a Shopify store to sell on Instagram. Instagram's built-in shopping features permit businesses to set up a Shop directly on Instagram, allowing them to curate a collection of products that users can browse and purchase without leaving the app. The requirements include having an Instagram business account and meeting Instagram's eligibility criteria.

Moreover, there are other e-commerce platforms and tools that businesses can use in conjunction with Instagram, such as WooCommerce, BigCommerce, and others that offer similar integration capabilities.

Alternatives to Shopify for Instagram Selling

While Shopify offers a robust solution for Instagram selling, it's not the only route businesses can take. Here are a few alternatives:

  1. Instagram's Native Shopping Features: By setting up a Shop directly on Instagram, businesses can make use of product tags and a customizable storefront without needing an external e-commerce platform.
  2. WooCommerce: For businesses running their websites on WordPress, WooCommerce offers an easy way to integrate their product catalog with Instagram.
  3. BigCommerce: Similar to Shopify, BigCommerce provides a platform for businesses to manage their e-commerce operations and integrates seamlessly with Instagram.
  4. Manual Processing: Some businesses opt to handle transactions manually, using Instagram posts and direct messages to engage with customers and process orders.

Crafting an Effective Instagram Selling Strategy

Regardless of whether you use Shopify or another platform, a successful selling strategy on Instagram involves more than just listing your products. Here are a few tips to enhance your Instagram selling strategy:

  • High-Quality Visual Content: Use high-quality images and engaging videos to showcase your products.
  • Utilize Instagram Features: Take advantage of stories, IGTV, and shopping tags to enhance product visibility.
  • Engage with Your Audience: Respond to comments, use polls and quizzes in stories, and create content that encourages interaction.
  • Influencer Partnerships: Collaborate with influencers whose followers match your target audience to extend your reach.
  • Exclusive Offers: Use Instagram to offer exclusive promotions and previews of new products to your followers.


In summary, while Shopify provides a powerful tool for businesses looking to sell on Instagram, it's not an absolute necessity. Businesses can explore Instagram's native shopping features or other e-commerce platforms to find the solution that best fits their needs. What's most important is crafting a strategy that utilizes Instagram's strengths to showcase your products effectively and engage with your audience.

FAQ Section

Q: Do I need a Shopify store to use Instagram Shopping? A: No, you can set up Instagram Shopping directly through Instagram or use other e-commerce platforms.

Q: Can I sell on Instagram without any e-commerce platform? A: Yes, you can manually process transactions, but using an e-commerce platform makes the process more streamlined.

Q: What are the benefits of integrating Shopify with Instagram? A: Shopify integration simplifies managing your inventory, tracking sales, and using shopping tags in your Instagram posts and stories.

Q: How can I increase sales on Instagram? A: Engage with your audience, use high-quality visuals, leverage Instagram shopping features, and collaborate with influencers.

Q: Are there any costs associated with selling on Instagram? A: There are no additional costs for setting up a Shop on Instagram, but e-commerce platforms like Shopify have their own subscription fees.