Can Your Shopify Store Name Be Changed? Here’s How!

Table of Contents

  1. Introduction
  2. The Foundation: Understanding Shopify Names vs. Domains
  3. Changing Your Shopify Store Name: Step-by-Step Guide
  4. Transitioning to a New Domain
  5. Navigating SEO Implications
  6. FAQ Section
  7. Conclusion


Have you ever felt a pang of regret or a burst of new inspiration about your Shopify store's name? Perhaps when you first started, "Becky's Boutique" seemed the perfect choice, but now as your store diversifies into tech gadgets, it no longer fits the bill. Changing your Shopify store name might sound like a daunting task, involving SEO implications and potential brand confusion. However, with the right approach, it can open up a fresh chapter for your business. This blog post will guide you through the process of changing your Shopify store name and domain successfully while preserving your hard-earned online presence. Let's dive into unraveling this vital transition for your Shopify store.

The Foundation: Understanding Shopify Names vs. Domains

Before we navigate the process of renaming, it's crucial to distinguish between your Shopify store name and your store domain. Your store name is the identity that appears on your site and marketing materials, acting as a welcome sign for your visitors. Conversely, the domain name or URL is the web address customers use to find your online store. Both are pivotal in crafting your store's identity but entail different change processes.

Changing Your Shopify Store Name: Step-by-Step Guide

Changing your Shopify store name is simpler than it might seem. Shopify allows for an easy update through the settings:

  1. Access the Settings: Log into your Shopify admin and navigate to the "Settings" tab at the bottom left corner.
  2. General Settings: Click on "General" to enter the main configuration area where you can see your current Shopify store name.
  3. Update Store Details: In the "Store details" section, you’ll find the field to input your new store name. Be sure to click "Save" to apply the changes.

Transitioning to a New Domain

Perhaps more intricate than merely changing the store name is updating the domain. If you decide a complete rebrand is necessary, follow these steps to ensure a smooth domain transition:

  1. Buy or Connect Your New Domain: Shopify allows you to purchase a new domain directly or connect an existing one. This step is critical for aligning your store name and domain.
  2. Set Your New Domain as Primary: In the "Domains" section of your Shopify admin, you can set your newly acquired or connected domain as the primary domain, which will be the main address for your store.
  3. Implement 301 Redirects: To retain your SEO rankings and redirect visitors from your old domain to the new one, set up 301 redirects in the Shopify settings. This step is essential for maintaining your digital footprint and search engine visibility.

Navigating SEO Implications

A change in the store name or domain could impact your search engine ranking, but fear not. With a strategic approach, this can be minimized:

  • Update External Links: Modify links in your social media profiles, marketing materials, and any platform that directs traffic to your store.
  • Inform Your Audience: Use email marketing, blog posts, and social media to announce the change. This step helps manage expectations and retains your customer base.
  • Continue SEO Best Practices: Maintain regular SEO audits, keyword optimization, and quality content creation to keep your store’s online visibility afloat during and after the transition.

FAQ Section

Q: How often can I change my Shopify store name? A: Shopify does not limit the number of times you can change your store name, but frequent changes are not advisable as they can confuse customers and dilute brand recognition.

Q: Will changing my Shopify store name affect my existing customers? A: Directly, no. However, communication is key. Make sure to inform your customers about the change to avoid confusion and maintain trust.

Q: Can I revert to my old Shopify store name or domain after changing it? A: Yes, as long as the domain is still available and not claimed by another entity, you can revert to your old store name or domain. However, constant switching is not recommended for brand consistency.

Q: How long does it take for the name change to reflect across my store? A: The store name change takes effect immediately after saving it in your Shopify settings. Domain changes might take a few hours to propagate across the internet.


Updating your Shopify store name and domain is a significant step that reflects your business’s evolution. Whether it's due to rebranding or simply aligning more closely with your widened product range, the process can be seamless with the right preparation. By adhering to Shopify's guidelines, communicating effectively with your audience, and maintaining SEO best practices, your store can continue to thrive under its new name. Remember, in the digital world, flexibility and adaptability are key to staying relevant and successful.

Considering a rebrand or have more questions on managing your Shopify store efficiently? Stay tuned for more insights and expert advice to elevate your online presence.