Can You Change Your Website Name on Shopify? A Comprehensive Guide

Table of Contents

  1. Introduction
  2. Understanding Shopify Store Names and Domains
  3. Step-by-Step Guide to Changing Your Shopify Store's Name
  4. SEO Preservation Strategies
  5. FAQs on Changing Your Shopify Store Name
  6. Conclusion


Have you ever wondered about the possibilities and procedures involved in changing your Shopify store's name or domain? Whether it’s a rebranding strategy or simply to better align with your business's evolving identity, understanding how to effectively change your Shopify website name or domain is crucial for every merchant on the platform. This post will demystify the process, highlight important considerations, and guide you through each step ensuring your transition is as smooth and SEO-friendly as possible. So, let’s dive in and explore how you can rejuvenate your online presence on Shopify with a new name.

Understanding Shopify Store Names and Domains

When you set up your Shopify store, you're presented with two key identifiers - your store's name and its domain. While closely related, they serve distinct roles in your store's online presence. Your store's name is essentially your brand's online identity, used for marketing and brand recognition. Conversely, your domain name (or URL) is the technical web address that customers use to find your online store.

Changing your Shopify store name or domain can be motivated by various factors, including rebranding, business expansion, or refining your market position. But it's crucial to approach this change thoughtfully to maintain your brand's SEO ranking and customer recognition.

Step-by-Step Guide to Changing Your Shopify Store's Name

Step 1: Assessing the Need for Change

Before embarking on a name change, consider the following:

  • Reason for Change: Are you rebranding, expanding your product line, or correcting a previous naming mistake?
  • Customer Impact: How will your existing customers react? Will they easily adapt to the new name?
  • SEO Considerations: Changing your store's name can impact your SEO. Plan for potential dips in traffic and have a strategy in place to recover your rankings.

Step 2: Implementing the Change in Shopify

Changing your Shopify store name is a straightforward process within the Shopify admin dashboard:

  1. Navigate to Settings and then select General.
  2. In the Store details section, you'll find the Store name field. Enter your new name here.
  3. Remember to click Save to apply the changes.

Step 3: Adjusting Your Domain Name

If a domain name change is part of your strategy, think about whether you’re adjusting your existing Shopify domain ( or connecting a new custom domain. Shopify allows for both, but each has different steps and implications for your SEO and brand consistency.

Connecting a Custom Domain:

  1. Purchase a new domain through Shopify or a third-party provider.
  2. In the Shopify admin, navigate to Settings, then Domains, and select Connect existing domain.
  3. Follow the prompts to complete the domain connection process.

SEO Preservation Strategies

Changing your store name and domain requires a cautious approach to preserve your search engine rankings:

  • 301 Redirects: Implement 301 redirects from your old domain pages to the new ones to preserve link equity and redirect visitors seamlessly.
  • Update External Links: Modify any external links (social media profiles, Google My Business listings, etc.) to reflect your new domain.
  • Inform Your Customers: Use email marketing, social media, and your website to communicate the change to your audience.

FAQs on Changing Your Shopify Store Name

Can I change my Shopify store name and domain anytime?

Yes, you can change your Shopify store name and domain, but frequent changes are not recommended due to potential confusion and SEO impact.

How often should I change my store's name or domain?

Ideally, changes to your store's name or domain should be infrequent, reserved for significant rebranding or strategic shifts in your business model.

Will changing my Shopify store name affect my SEO?

Yes, changing your store's name, especially the domain, can affect your SEO. However, with proper planning and SEO best practices (such as 301 redirects), you can mitigate negative impacts.

Can I revert to my old Shopify store name or domain?

While you can change your Shopify store's name back, domain changes are more complex, especially if you switch to a custom domain. Careful consideration and planning are crucial before making any changes.


Changing your Shopify store name or domain is a significant but manageable process. Whether motivated by rebranding efforts or strategic shifts, it's crucial to approach these changes thoughtfully, considering both your customers' experience and your store's SEO. By following the guidance outlined above, you can ensure a smooth transition to your new online identity, poised for continued growth and success on the Shopify platform.