Can You Change Your Shopify Store Name Later? A Comprehensive Guide

Table of Contents

  1. Introduction
  2. Why You Might Want to Change Your Shopify Store Name
  3. How to Change Your Shopify Store Name
  4. Shopify Store Name vs. Domain: Understanding the Difference
  5. Navigating the SEO Impacts
  6. Final Thoughts
  7. FAQ


Imagine you've launched your online store on Shopify, only to realize weeks, months, or even years down the line that your store name doesn't quite capture the essence of your brand anymore. Perhaps your business direction has shifted, you’ve found a more fitting name, or you initially settled for a name that no longer serves your growing ambitions. The name of your store is not just a label; it's the first impression, a part of your brand identity, and crucial for your online presence. So, can you change your Shopify store name later? The short question is: absolutely, yes.

In this post, we'll delve into why might want to consider a name change, the implications it can have on your business, the process of changing your Shopify store name and domain, and the distinction between the two. We'll also touch on the potential SEO impacts of a name change and how to navigate them. By the end of this blog post, you’ll have a clearer understanding of how to make this significant change whilst keeping your branding strong and your customers engaged.

Why You Might Want to Change Your Shopify Store Name

Rebranding for Growth

As businesses evolve, rebranding might become necessary to reflect a broader product range, a new business model, or a shifted target market. Your store name is a pivotal part of your brand, and changing it can signal to your customers that you are growing or shifting focus.

Differentiation from Competitors

In a crowded market, having a unique and memorable name can set you apart from your competitors. If your current name is too generic, too similar to others in your industry, or not distinctive enough, a change might be in order.

Improving Brand Recall

A name that’s easy to remember, pronounce, and spell can significantly improve brand recall. If your current name is complex, too long, or doesn't resonate well with your audience, changing it to something more impactful could be a strategic move.

How to Change Your Shopify Store Name

Changing your Shopify store name is a straightforward procedure that can be done within your Shopify admin settings. Follow these steps:

  1. Log into your Shopify admin panel.
  2. Navigate to 'Settings,' and then select 'General.'
  3. In the 'Store details' section, find the 'Store name' field and enter your desired new name.
  4. Click 'Save,' and your store name will be updated immediately.

It’s crucial, however, to consider all the ramifications of this change, from the impact on your branding to the potential need to update marketing materials and communication strategies.

Shopify Store Name vs. Domain: Understanding the Difference

There’s a key distinction between your Shopify store name and your domain. While the store name is the title that appears in headers or when customers visit your site, the domain is the web address they use to find your online presence. Changing your store name does not automatically change your Shopify domain (, but you can purchase and customize a new domain through Shopify or a third-party provider.

Navigating the SEO Impacts

A name change doesn't necessarily mean you'll lose all the SEO equity you've built up. Here's how you can minimize any negative impacts:

  • Set up 301 redirects if you change your domain so that search engines and visitors are automatically directed to your new URL.
  • Update your SEO settings within Shopify to reflect your new name and domain.
  • Notify Google of your change through Google Search Console to ensure it crawls and indexes your new domain quickly.

Consistency is key in your transition. Ensure all social media profiles, marketing materials, and anywhere else your brand is mentioned are updated accordingly to maintain familiarity among your customers.

Final Thoughts

Changing your Shopify store name is not only possible; it’s sometimes necessary for the health and growth of your business. It signifies a new chapter and provides the opportunity to better align your brand identity with your mission, vision, and values. With careful planning, a clear communication strategy, and due diligence in managing the SEO aspects, you can make the transition smoothly and set your brand up for continued success.

As you consider this significant change, remember, it's more than just a name switch—it's a reiteration of your brand’s promise and a time to re-engage with your audience in meaningful ways. Embrace the change and the possibilities it brings.


Q: Can I change my Shopify store name anytime? A: Yes, you can change your Shopify store name at any time through your Shopify admin settings under 'General.'

Q: Will changing my store name affect my SEO? A: It can, but with the right steps like setting up 301 redirects and updating your SEO settings, you can minimize negative impacts.

Q: Do I need to notify my customers about the name change? A: Absolutely. A smooth transition involves transparent communication with your customers about your name change, the reasons behind it, and what it means for them.

Q: Can I change my Shopify domain name to match the new store name? A: Yes, you can purchase a new domain through Shopify or utilize a third-party provider to match your new store name for a cohesive brand identity.