Can You Change Your Shopify Store Name & Domain? Here’s How!

Table of Contents

  1. Introduction
  2. Can You Change Your Shopify Store Name?
  3. The Process of Changing Your Shopify Store Name
  4. Changing Your Shopify Domain Name
  5. SEO Considerations and Best Practices
  6. Conclusion
  7. FAQ

If you’ve been running a Shopify store for a while, you might have considered changing your shop’s name or even its domain. This could be due to a myriad of reasons—maybe your brand has evolved beyond its original scope, you’ve found a more fitting name, or you simply made a typo when initially setting it up. Whatever your reason may be, you’re probably wondering: "Can you change your shop name on Shopify?"


The digital storefront is often the first impression your customers get of your brand. Given the ever-evolving nature of businesses in the digital age, it's not uncommon for store owners to contemplate a change in their Shopify store’s name or domain. Whether it’s for rebranding purposes, aligning the name with the expanded scope of products, or rectifying a mistake, such changes are quite significant. So, can you change your shop name on Shopify? Let’s dive deeper to uncover the answer and explore the implications of such a modification.

The process of renaming a Shopify store or its domain brings up considerations extending beyond the mere act of alteration. It’s about maintaining brand consistency, facilitating customer recognition, and preserving—or even enhancing—your store’s SEO rankings.

Can You Change Your Shopify Store Name?

Yes, changing your Shopify store's name is not just possible; it's quite straightforward. Shopify’s platform is designed to accommodate the evolving needs of online businesses. As such, merchants can modify their store's name to reflect changes in their brand identity or direction. However, it's crucial to contemplate the decision carefully, as frequent changes could confuse your customers and dilute your brand presence.

The Process of Changing Your Shopify Store Name

The procedure for changing your shop's name on Shopify is user-friendly and can be completed in a few simple steps:

  1. Log in to your Shopify admin dashboard.
  2. Navigate to the “Settings” tab and select "General."
  3. In the "Store details" section, you’ll find the "Store name" field.
  4. Enter your new desired store name.
  5. Click "Save" to finalize the changes.

Upon saving, your store's name will be updated across various Shopify-administered areas, providing a seamless transition for your operational activities. Remember, this change won’t automatically update your store’s domain name.

Changing Your Shopify Domain Name

While you’re at it, you might also need to update your Shopify domain name to match your newly changed store name. This involves a few more steps and is crucial for maintaining a cohesive online presence.

  1. Purchase a new domain or prepare to transfer or connect an existing one through the Shopify admin panel under “Domains.”
  2. Once acquired, you can set your new domain as the primary domain through the "Domains" section in the settings.
  3. Remember, any existing links with the old domain name must be carefully redirected to avoid 404 errors and preserve SEO rankings. Setting up 301 redirects within Shopify can efficiently manage this transition.

SEO Considerations and Best Practices

A change in your Shopify store name and domain has implications for your search engine optimization (SEO) efforts. Here are some measures to mitigate potential downsides:

  • Utilize 301 redirects to guide search engines and users from your old URLs to the new ones.
  • Update all digital footprints, including social media profiles, marketing collaterals, and backlinks, to reflect your new store name and domain.
  • Notify your existing customers of the change through marketing campaigns to prevent confusion.
  • Monitor your SEO performance closely in the weeks following the change to adjust strategies as necessary.


Changing your Shopify store name and domain is more than feasible; it’s a process Shopify has optimized for merchants looking to evolve their branding. The steps involved are straightforward, but the implications of such changes—particularly concerning SEO—require thoughtful planning and execution. With a well-considered strategy, retailers can successfully navigate these changes, ensuring their digital storefront aligns with their current brand identity without losing traction in search engine rankings or customer recognition.


Can I change my Shopify store name on my own?

Yes, you can easily change your Shopify store name through the admin dashboard following the steps outlined above.

Will changing my Shopify store name affect my SEO?

It can, but carefully implementing 301 redirects and updating your digital presence can mitigate negative impacts.

Can I change my Shopify domain to match my new store name?

Absolutely. Purchasing a new domain or updating your existing one through the Shopify admin panel is part of maintaining brand consistency.

How often can I change my Shopify store name?

While Shopify does not limit the frequency of changes, it’s advisable to limit alterations to avoid confusing customers and diluting brand identity.