Can You Change Your Shopify Domain Name? A Comprehensive Guide

Table of Contents

  1. Introduction
  2. Understanding Shopify Domains
  3. Steps to Change Your Shopify Domain Name
  4. FAQs
  5. Conclusion
  6. FAQ Section


Have you ever contemplated the significance of your online store's domain name? It's not just a mere address on the web but a vital component of your brand's identity, influencing customer perception and search engine rankings. Imagine, for a moment, the evolution of your business demands a change in direction, be it a complete overhaul of your product line or a subtle shift in your target audience. This pivot undoubtedly necessitates a reevaluation of your domain name. But is it possible to change your Shopify domain name after it's all been set up? This question piques the interest of many Shopify store owners and is the focus of our deep dive today.

This article will unravel the complexities surrounding the process of changing Shopify domain names, the implications of such a change, and step-by-step guidance to achieve it seamlessly. Whether you're a seasoned e-commerce entrepreneur or newly minted in the digital marketplace, understanding how to adapt your store to reflect your evolving brand is crucial. We aim to equip you with comprehensive insights into managing and altering your Shopify domain name, distinguishing this guide from others with its depth and applicability.

Understanding Shopify Domains

Shopify, one of the leading e-commerce platforms, enables business owners to create and manage online stores with ease. By default, Shopify assigns a '' domain name to all stores on its platform. While this setup is sufficient for initial store setup and testing, establishing a unique and memorable domain name is paramount for brand identity and customer trust.

Why Change Your Shopify Domain Name?

Several reasons may prompt the need to change your Shopify domain name:

  • Rebranding: Your business has evolved, and so has your brand identity. A new domain name can better reflect the new direction or ethos of your brand.
  • Memorability and Professionalism: A custom domain name enhances your store's professionalism and is easier to recall than the default Shopify URL.
  • Search Engine Optimization (SEO): A keyword-rich domain name can improve your store's visibility on search engines, driving more organic traffic to your site.

Steps to Change Your Shopify Domain Name

Changing your Shopify domain name is a straightforward process, encompassing the acquisition of a new domain and setting it as your store's primary domain. Here’s how:

Acquiring a New Domain

  1. Purchase through Shopify: Directly buying a new domain from Shopify's dashboard is the simplest method. This approach ensures seamless integration and management within the Shopify environment.
  2. Third-Party Purchase: Alternatively, you may purchase a domain from external providers like GoDaddy or Namecheap. This option might offer a broader selection of domain extensions and prices.

Setting up Your New Domain

Once you've secured your new domain, connecting it to your Shopify store involves a few critical steps:

  1. Domain Connection: If you've purchased the domain through Shopify, it automatically associates with your store. For third-party domains, you'll need to update DNS settings to point to Shopify's servers.
  2. Primary Domain Update: In your Shopify admin dashboard, navigate to the 'Domains' section under 'Online Store' settings and set your new domain as the primary domain. This action will direct all traffic to your new domain while keeping the old '' domain active for backend access.


Can I retain my SEO rankings after changing the domain?

Yes, but it requires meticulous planning. Implementing 301 redirects from your old domain to the new one mitigates SEO impacts by informing search engines of the change.

What happens to my old Shopify domain?

The '' domain remains functional but solely for backend access to your Shopify admin. It's advisable to maintain ownership of any previous custom domains for redirect purposes.

Can I have multiple domains for my Shopify store?

Absolutely. Shopify allows you to add multiple domains or subdomains, all of which can redirect to your primary domain, aiding in brand protection and capturing a broader audience.

How long does it take for the new domain to become active?

After the domain DNS settings are updated, it can take between 24 to 48 hours for changes to propagate across the internet fully.


Changing your Shopify domain name, while seemingly a daunting task, is a strategic move that can significantly benefit your e-commerce business. It's a vital step in ensuring your online store mirrors your current brand identity and market positioning. By following the outlined procedures, approaching the transition with careful planning, and keeping SEO considerations in mind, you can seamlessly migrate to a new domain with minimal disruption.

Remember, a domain name is more than just an address; it's a powerful extension of your brand that speaks volumes to your customers. Embracing change, when necessary, keeps your store relevant and competitive in the evolving digital marketplace.

FAQ Section

Q: Can I change my Shopify domain name to a completely different one?

A: Yes, you can change your Shopify domain name to a new one by purchasing a new domain and setting it as your primary domain in the Shopify admin.

Q: Is it possible to lose SEO rankings after changing my domain?

A: While there's a risk of temporary SEO ranking fluctuations, properly setting up 301 redirects from your old to the new domain can preserve your SEO efforts.

Q: Can I use a .fr domain with Shopify?

A: Yes, Shopify supports various country-specific domains, including .fr. However, some domains might require specific settings for connection.

Q: What should I do if I've accidentally set the new domain to renew automatically and want to cancel it?

A: Contact your domain provider directly to adjust the renewal settings or to inquire about cancellation policies.