Can You Change the Name of Your Shopify Store? Here’s How

Table of Contents

  1. Introduction
  2. Why Change Your Shopify Store Name?
  3. How to Change Your Shopify Store Name
  4. Understanding Store Name Vs. Domain Name
  5. Navigating the SEO Impact
  6. Frequently Asked Questions
  7. Conclusion


Imagine you've launched a Shopify store, poured your heart into it, and suddenly realize the name doesn't resonate with your brand anymore. Whether it’s a pivot in your business direction, a rebrand, or simply a change of heart, the name of your Shopify store plays a crucial role in how your customers perceive your brand. But can you change the name of your Shopify store after it’s been set up? The short answer is yes, you can, and in this comprehensive guide, we'll walk you through not only how to do it but also the implications and best practices to ensure a smooth transition.

By the end of this post, you’ll understand the process of changing your Shopify store name, the difference between your store name and domain, and how to manage the potential impacts on your SEO. Let’s dive in.

Why Change Your Shopify Store Name?

There are myriad reasons why you might consider changing your Shopify store name. Rebranding efforts, business expansion, or even a misalignment with your brand ethos can prompt such a change. It’s a strategic decision that could potentially redefine your brand’s presence in the market. Changing your store name helps in aligning your brand’s identity with its vision, mission, and the products it offers.

How to Change Your Shopify Store Name

Changing the name of your Shopify store is straightforward. Here's how:

  1. Access Your Shopify Admin: Log in to your Shopify account and navigate to the admin dashboard.

  2. Update Store Settings: Go to ‘Settings’, and under the ‘General’ tab, you will find an editable field for your store name. Input your new desired name here.

  3. Save Changes: Don’t forget to save your changes. It's that simple - your store name is updated.

Understanding Store Name Vs. Domain Name

Before you leap into action, it's crucial to understand the difference between your Shopify store name and your domain name (URL). Your store name is what appears on your site and in various places across your Shopify admin. Your domain name, on the other hand, is the web address customers use to find your online store. Changing your store name doesn’t automatically change your Shopify domain name. This would involve an additional step, often requiring attention to maintain consistency across your branding.

Navigating the SEO Impact

A change in your store name, especially if it leads to a domain change, can temporarily impact your search engine optimization (SEO) efforts. It may affect the inbound links, site structure, and the keywords you rank for. However, with thoughtful planning, you can minimize these impacts:

  1. 301 Redirects: Implement 301 redirects from your old URLs to the new ones to tell search engines where your content has moved.

  2. Update Your SEO Settings: Ensure your title tags, meta descriptions, and other SEO settings reflect your new brand name.

  3. Notify Your Customers: Use social media, your website, and email marketing to inform your customers about the change.

  4. Monitor Your Web Traffic: Keep an eye on your website’s analytics to monitor changes in your traffic patterns and adjust your strategy as needed.

Frequently Asked Questions

Can I change my Shopify domain name too?

Yes, you can. Once you've updated your store name, you might want to align your domain name with the new name for brand consistency. Shopify allows you to buy a new domain or transfer an existing one through your admin panel.

Will changing my store name affect my current marketing efforts?

Potentially, yes. Especially if you’re using your store name in your marketing materials. It’s recommended to plan for an overlap period where both the old and new names are mentioned to avoid confusion.

How often can I change my Shopify store name?

Shopify doesn’t limit the number of times you can change your store name. However, frequent changes are not advised due to the potential impact on brand recognition and SEO.


Changing your Shopify store name can breathe new life into your brand, but it’s not a decision to be taken lightly. It requires careful consideration, planning, and communication to ensure a seamless transition for your customers and to maintain your SEO equity. With the steps outlined in this guide, you’re well on your way to reinventing your store’s identity. Remember, change is part of growth, and with the right strategy, your new name will open doors to new opportunities.

Ready to Make the Change?

Embrace the change but tread thoughtfully. Your store name is more than just a label; it’s a reflection of your brand's story, values, and promise to your customers. Navigate this change thoughtfully to ensure your Shopify store continues to thrive under its new name.

Remember, a successful rebranding goes beyond just a name change. It’s about realigning your entire business strategy with your new identity, ensuring every touchpoint with your customers reflects this new chapter in your brand’s journey. Happy rebranding!