Can You Change the Name of Your Shopify Store? Here’s Everything You Need to Know!

Table of Contents

  1. Introduction
  2. Why Change Your Shopify Store Name?
  3. How to Change Your Shopify Store Name
  4. The Impact of Changing Your Shopify Store Name
  5. FAQs
  6. Conclusion


Choosing the perfect name for your Shopify store can be as exciting as it is daunting. A name encapsulates your brand's essence, and sometimes, the name that seemed perfect at launch no longer fits as your business evolves. If you're pondering whether it's possible to change your Shopify store's name and how such a change might affect your brand, you're in the right place.

Our blog post will serve as a comprehensive guide, covering everything from the practical steps of changing your Shopify store's name to the implications of doing so—including its impact on SEO, branding, and customer perception. Whether you're contemplating a mild rebrand or a significant transformation, understanding how to navigate these changes within Shopify is crucial. By the end of this article, not only will you know how to update your store's name but also how to do it in a way that aligns with your brand strategy and growth goals.

Why Change Your Shopify Store Name?

Before diving into the "hows," it's essential to explore the "whys." Changing your Shopify store name could be prompted by various factors:

  1. Rebranding: As businesses grow, their initial brand message may evolve. Updating your store name can be a significant step in rebranding.
  2. Market Adaptability: In response to shifting market trends, changing your store name could help you stay relevant and competitive.
  3. Legal Reasons: Sometimes, legal issues necessitate a name change to avoid infringements.

How to Change Your Shopify Store Name

Changing your Shopify store's name is straightforward, but it requires careful consideration and planning. Let's break it down into actionable steps:

Step 1: Considerations Before Changing Your Name

  • Impact on Brand Recognition: How will your existing customers recognize you?
  • SEO Implications: Changing your store name could potentially impact your search engine rankings.
  • Marketing Material Updates: Be prepared to update all marketing materials to reflect your new name.

Step 2: Performing the Change in Shopify

  1. Log in to your Shopify admin panel.
  2. Navigate to 'Settings' -> 'General.'
  3. Under the 'Store details' section, find the 'Store name' field and enter your new name.
  4. Click 'Save.'

It's vital to communicate this change to your customers to ensure they're not caught off guard. An email campaign or social media announcements can be effective strategies.

Step 3: Updating Your Domain Name

If you're also changing your domain name, this step is crucial for maintaining your online presence's consistency. Shopify allows you to purchase a new domain directly or transfer an existing one. Updating your domain within Shopify ensures a seamless transition and minimizes disruptions to your online store's accessibility.

The Impact of Changing Your Shopify Store Name

SEO Considerations

Your store name is a significant element of your brand's online identity, impacting your SEO rankings and visibility. Changing it means search engines need to re-index your site under the new name, potentially affecting your search rankings temporarily. Implementing 301 redirects from your old domain to your new one can mitigate this risk, preserving your SEO efforts.

Branding and Customer Perception

A name change can rejuvenate your brand, but it's essential to manage customer perceptions carefully. Transparency about the reasons behind the name change can help maintain trust and loyalty among your existing customer base.

Marketing and Communication Strategy

The rebranding process should include a comprehensive marketing and communication strategy. Informing customers of the name change, the reasons behind it, and what they can expect moving forward is crucial. This might include updates across social media platforms, email marketing campaigns, and press releases.


Q: Can I change my Shopify store name anytime?
A: Yes, you can change your store name whenever necessary through your Shopify admin. However, consider the broader implications on your branding and SEO.

Q: Will changing my store name affect my existing customer data or sales history?
A: No, changing your store name doesn’t directly affect your sales data or customer records within Shopify.

Q: How can I ensure my SEO doesn’t suffer due to the name change?
A: Carefully plan the transition, implement 301 redirects, and update all external links pointing to your old domain.

Q: Do I need to inform my customers about the name change?
A: Yes, communicating changes transparently helps maintain trust with your audience. Use various communication channels to inform them.

Q: How often can I change my Shopify store name?
A: While Shopify doesn’t limit the frequency of name changes, frequent changes can confuse customers and dilute your brand identity.


Changing your Shopify store name is a significant decision, with implications for your brand's identity, SEO, and customer perception. By following the steps outlined in this guide and considering the potential impacts, you can ensure a smooth transition. Remember, successful rebranding goes beyond just changing a name—it's about redefining your brand's story, values, and connection with your audience. With careful planning and clear communication, you can turn your Shopify store's name change into a strategic advantage.