Can I Sell Branded Products on Shopify? Here's What You Need to Know

Table of Contents

  1. Introduction
  2. Grasping the Basics: Selling Branded Products
  3. Legal Considerations and Permissions
  4. Tackling the Shopify Platform Expectations
  5. Building a Compliance-centric Strategy
  6. Conclusion
  7. FAQ


Imagine you’ve spotted an opportunity in the market and decided that selling branded products through your online store is the way to go. It seems like a straightforward plan, but as with anything related to e-commerce and intellectual property rights, there are layers of complexity involved. Whether you're a budding entrepreneur on Shopify or a seasoned online seller considering diversifying your inventory with branded items, you've likely asked yourself, "Can I sell branded products on Shopify?" The answer isn't as black and white as one might hope, but don't worry—we'll guide you through the essentials, legal considerations, hidden pitfalls, and strategies to legally sell branded products on Shopify.

Grasping the Basics: Selling Branded Products

To begin, understand that selling branded products covers a wide spectrum that ranges from reselling known brands to collaborating with a brand for exclusive merchandise distribution. While the allure of offering established brands in your Shopify store is undeniable, it comes with its set of obligations and legal considerations.

One of the first things to understand is the distinction between genuine products and counterfeits. This isn’t just about legality; it's about trust and reputation. Selling counterfeit items can quickly derail your business’s reputation and lead to legal actions.

Legal Considerations and Permissions

Intellectual Property Rights

Branded products are typically protected under intellectual property (IP) laws. This includes trademarks, copyrights, and patents. Selling items without proper authorization from the IP holder can result in copyright infringement claims, costly legal disputes, or even being barred from selling on Shopify.

Obtaining Authorization

The safest path to selling branded products is through obtaining direct authorization from the brand owner. This can be achieved by becoming an authorized reseller or acquiring a license to sell their products. It's crucial to have these agreements in writing, specifying the terms of sale, use of branding, and any geographical restrictions.

Risks of Unauthorized Selling

Unauthorized selling of branded products can lead to several risks including:

  • Legal Action: Companies fiercely protect their brands and may pursue legal action against unauthorized sellers.
  • Account Suspension: Shopify has policies in place that could lead to account suspension if you're found selling counterfeit goods or infringing on IP rights.
  • Brand Damage: Selling fakes (knowingly or unknowingly) can damage your store’s reputation among consumers.

Tackling the Shopify Platform Expectations

Shopify provides a powerful platform to sell online, but it also mandates adherence to certain rules, especially pertaining to IP rights. According to Shopify's Acceptable Use Policy, merchants are expected to ensure that their products don't violate IP laws.

Verifying Authenticity

Shopify suggests that merchants should verify the authenticity of their products. This means having verifiable proof that the products sourced are authentic and you're authorized to sell them. This could include purchase invoices from legitimate suppliers or authorization letters from the brand owners.

Shopify’s Attestation Mechanism

In some instances, Shopify might seek confirmation from merchants regarding the authenticity of branded products. In such cases, you might need to fill out an attestation form to confirm that your products are genuine and that you're authorized to sell them.

Handling Unauthorized Goods

For sellers who discover that they've unwittingly sold unauthorized goods, swift action is necessary. This could mean removing the infringing items from your catalog and contacting the original brand to seek rectification methods, which might include becoming an authorized seller under their terms.

Building a Compliance-centric Strategy

To sustainably sell branded products, a compliance-centric approach is necessary. Here are some strategies to help you navigate this:

  • Leverage Authorized Wholesalers: Build relationships with authorized distributors or brands directly to source genuine products.
  • Stay Informed on IP Laws: Keeping abreast with intellectual property laws helps in avoiding inadvertent infringements.
  • Transparency with Customers: Be clear about the authenticity of the branded products you sell, which builds trust and credibility.
  • Consult Legal Advice: When in doubt, consult with an IP lawyer to ensure your store complies with all legalities.


Selling branded products on Shopify can be a lucrative venture if done right. The pathway to success involves not only understanding the legal framework but also building relationships with brands, verifying product authenticity, and maintaining a strong ethical stance towards selling genuine products. While the process of becoming an authorized seller of branded goods may require additional legwork and compliance, the benefits of establishing a trustworthy online store far outweigh the challenges.

As the e-commerce landscape evolves, so do the rules of engagement with branded products. Staying informed, seeking proper authorization, and adhering to Shopify’s policies will ensure that your venture into selling branded goods remains both profitable and compliant.


  1. Can I sell any brand's products on my Shopify store?

    • You can, but you need to ensure you have the legal right to do so. This typically means you need to be an authorized reseller or have obtained permission from the brand owner.
  2. What happens if I unknowingly sell counterfeit goods?

    • If identified, Shopify may take actions including removing the listings or suspending your store. It's crucial to take immediate action to remove counterfeit products and possibly seek authorization from the brand owner.
  3. How can I prove my products are authentic?

    • Keep detailed records including purchase invoices from legitimate suppliers or authorization letters from the brand owners.
  4. What should I do if a brand accuses me of selling fakes?

    • Immediately cease selling the questioned products and contact the brand to understand their concerns. Providing proof of authenticity or negotiating authorization might be necessary steps to resolve the issue.
  5. Does Shopify provide support in disputes related to branded products?

    • Shopify may offer guidance, but disputes over authenticity and IP rights are generally resolved directly between the merchant and the brand or IP owner. Legal consultation is recommended in such cases.