Can I Sell a Service on Shopify? An In-Depth Guide to Expanding Your Business Portfolio

Table of Contents

  1. Introduction


Did you know that Shopify, widely recognized for its robust platform enabling the sale of products, also caters to those looking to sell services? This may come as a surprise to many, highlighting the platform's versatility not only as a marketplace for tangible goods but also as a thriving ecosystem for various service-based businesses. Whether you're a consultant, a digital marketer, an artist, or anyone providing a non-tangible value, Shopify opens its doors wide, offering tools and features to streamline your service offerings effectively. Through this comprehensive guide, you will discover how to utilize Shopify beyond its traditional use, embrace the digital service economy, and importantly, how to make it work for your business.

Crafting a Space for Services on Shopify

Shopify's adaptability allows for an array of services to be marketed, sold, and managed with ease. Whether you're offering personalized coaching sessions, digital downloads, event planning services, or educational courses, Shopify's infrastructure supports these endeavors seamlessly. The platform removes boundaries, giving service providers a global reach while offering convenience and scalability.

The How: Integrating Services into Your Shopify Store

The process begins by treating your service as a product within the Shopify environment. This involves a creative approach to product listing -- where your service's description, benefits, and outcomes become the highlight. Additionally, Shopify's Apps and integrations come to the rescue, providing functionalities for booking appointments, customizing services, engaging in consultations, and more.

The Pros and Cons


  1. Ease of Set-Up and Management: Shopify’s intuitive dashboard and comprehensive tools make it straightforward to add and manage services.
  2. Broad Feature Set: From scheduling tools to email marketing integrations, Shopify has a vast ecosystem that can cater to various service-based business needs.
  3. Global Reach: Leverage Shopify’s SEO features and marketplace integrations to reach clients worldwide.


  1. Transactional Fees: Shopify takes a cut from your earnings, which can affect overall profitability.
  2. Limited Customization for Free Themes: To truly stand out, investing in a paid theme or custom design might be necessary.

Leveraging Shopify Apps for Service-Based Businesses

Shopify's App Store is a treasure trove for service providers. Apps like BookThatApp and Appointment Booking facilitate easy scheduling, while Digital Downloads enables the selling of digital products and services efficiently. For those offering courses, Thinkific or Teachable integrations can provide a structured platform for your educational content.

Real-life Examples and Success Stories

Yoga by Adriene, an online yoga platform, leverages Shopify to manage memberships and sell access to exclusive content. Zapier, another powerful integration, allows for automating workflows, such as when a service is purchased, a personalized onboarding email sequence is triggered, enhancing customer experience.

Conclusion: Why Shopify for Services?

Selling a service on Shopify might not be the first thought for many entrepreneurs, but as the digital landscape evolves, so does the platform's utility. Beyond the realms of physical products, Shopify stands as a comprehensive solution for service-based businesses seeking to thrive online. With its easy-to-use interface, a vast array of features, and a supportive ecosystem of apps and integrations, Shopify provides a solid foundation for building, launching, and scaling your service offerings.

Choosing Shopify means opening your business to endless possibilities, streamlined operations, and a global audience. It’s about making your service accessible, manageable, and profitable in a digital-first economy.


  1. Can I sell digital services on Shopify?

    • Absolutely, Shopify supports the sale of digital services and even offers unique apps to streamline the process.
  2. How do I set up a booking system for my service on Shopify?

    • Utilize booking system apps available in the Shopify App Store to integrate a seamless scheduling feature onto your site.
  3. Is Shopify only good for eCommerce stores?

    • While Shopify is widely recognized for eCommerce, its versatile features and integrations make it an excellent platform for service-based businesses as well.
  4. How can I market my services on Shopify?

    • Leverage SEO tools, email marketing, and Shopify’s social media integrations to effectively market your services.
  5. What fees should I expect when selling services on Shopify?

    • Alongside the monthly subscription fee, be prepared for transaction fees and any additional costs associated with third-party apps or integrations.