Can I Resell Products on Shopify? A Comprehensive Guide for Entrepreneurs

Table of Contents

  1. Introduction
  2. How Reselling Works on Shopify
  3. Setting Up Your Shopify Store for Reselling
  4. FAQs on Reselling with Shopify
  5. Conclusion


Starting an online business has never been easier, thanks to platforms like Shopify that simplify the ecommerce landscape. One common question that emerges for many aspiring entrepreneurs is, "Can I resell products on Shopify?" The answer is yes, but with certain considerations and best practices to keep in mind. This blog post delves into the nuances of reselling on Shopify, ensuring you're well-equipped with the knowledge to embark on your ecommerce journey successfully.

The allure of starting an ecommerce business without needing to develop a new product from scratch is significant. By reselling products, you can capitalize on existing market demand and focus on marketing and customer service, which are crucial for business growth. This article aims to guide you on how to navigate the world of reselling on Shopify effectively.

How Reselling Works on Shopify

Shopify, a leading ecommerce platform, facilitates entrepreneurs to sell various products, including those sourced from manufacturers or wholesalers. Reselling involves purchasing products from suppliers and selling them at a markup. This business model is attractive for its relatively low entry barrier and the ease with which one can set up an online store.

Legal Considerations and Supplier Agreements

Before embarking on a reselling business, it's crucial to understand the legal landscape. Ensuring you have permission to sell specific brands and adhering to any regional regulations is vital. Establishing clear relationships with suppliers through agreements or contracts that allow you to resell their products is also critical. This step helps prevent legal pitfalls and clarifies the terms of your business relationship.

Selecting the Right Products and Suppliers

Success in reselling hinges on choosing the right products and reliable suppliers. Conduct thorough market research to identify in-demand products that align with your business vision. Establish partnerships with reputable suppliers who can provide high-quality products consistently. Remember, your brand reputation depends heavily on the products you sell.

Setting Up Your Shopify Store for Reselling

Shopify streamlines the process of setting up an online store, even for resellers. Here's how to kickstart your reselling business on Shopify:

  1. Create a Shopify Account: Sign up for Shopify and choose a suitable plan.
  2. Design Your Store: Utilize Shopify's themes to craft an appealing online storefront.
  3. Add Products: Upload product details, images, and set competitive pricing.
  4. Choose Payment and Shipping Providers: Integrate third-party payment gateways that support reselling and configure shipping options.

Marketing Your Reselling Business

With your store set up, marketing becomes your next focal point. Utilize social media, SEO, and email marketing to reach your target audience. Engaging content and promotions can help attract customers and build loyalty.

FAQs on Reselling with Shopify

Is Dropshipping Considered Reselling on Shopify?

Yes, dropshipping is a form of reselling where you sell products without holding inventory. The supplier ships products directly to customers, simplifying logistics for the reseller.

Can I Sell Branded Products on Shopify?

You can sell branded products as long as you have permission from the brand owner or are purchasing from authorized distributors. Always verify the authenticity of products to maintain trust with your customers.

What Challenges Do Resellers Face?

Resellers may encounter challenges such as finding reliable suppliers, competing with other resellers, and navigating shipping logistics. Thorough planning and strategic partnerships can help mitigate these issues.


Reselling products on Shopify is a viable business model that offers the potential for growth and profitability. By understanding the legal requirements, choosing the right products, and implementing effective marketing strategies, you can build a successful reselling business. Remember, consistency, quality, and customer satisfaction should be at the core of your operations. With dedication and the right approach, your reselling venture on Shopify can thrive in the competitive ecommerce landscape.

Embarking on a reselling journey requires diligence, research, and commitment, but with the flexibility and tools provided by Shopify, your path to ecommerce success is well within reach.