Can I Reactivate My Shopify Store? Here's What You Need to Know

Table of Contents

  1. Introduction
  2. To Pause or To Deactivate: That Is the Question
  3. Navigating Through Reactivation
  4. Beyond Reactivation: Revitalizing Your Online Store
  5. Conclusion
  6. FAQ


Have you ever found yourself pondering over the digital equivalence of locking up your shop for a holiday and then returning to it months later, only to wonder if everything is as you left it? This is an increasingly common scenario for online entrepreneurs who use platforms such as Shopify for their businesses. Whether it's taking a break, reallocating resources, or simply deciding to pause operations, many store owners face the question: "Can I reactivate my Shopify store?" If you're navigating these waters, you're in the right place. This post will delve into the intricacies of pausing, deactivating, and reactivating your Shopify store, ensuring you have the knowledge at your fingertips to make informed decisions about the future of your online venture.

To Pause or To Deactivate: That Is the Question

Before diving into the reactivation process, it's crucial to understand the different states your Shopify store can be in once you decide to take a break. Shopify offers two main options: pausing your store and deactivating it completely.

Pausing Your Store with Shopify's Pause and Build

The Pause and Build plan is an economical solution for store owners who plan to return to their online business after a short hiatus. For a reduced cost of $9 USD per month, this plan keeps your store online, allowing customers to browse your products while disabling the checkout feature. You maintain access to your Shopify admin and can edit your products whenever necessary. This is an ideal option if you're taking a temporary break but plan to resume business in the near future.

Deactivating Your Store

For those who foresee a longer break or are uncertain about their return, deactivating the store might seem a viable option. When a store is deactivated, it becomes offline, and access to the Shopify admin is restricted. During this period, it's advisable to export and download critical data such as billing history, theme files, and product and order details for future reference. Shopify guarantees the retention of merchant data for up to 2 years after deactivation, offering a window for reactivation without losing vital store information.

Navigating Through Reactivation

If you've opted to deactivate your store but find yourself ready to dive back into the digital commerce world, reactivating your Shopify store is straightforward. All you need to do is log in using your credentials, and Shopify will guide you through the process of choosing a new plan since your previous one would no longer be valid. It's a fresh start, allowing you to reassess your business needs and select a plan that aligns with your current objectives.

What About My Data and Store Design?

One common concern among store owners is whether their store's aesthetics and data will remain intact upon reactivation. The good news is, as long as your store is reactivated within the 2-year window Shopify provides, your data and the overall look of your website should remain unchanged. However, it's always a good practice to verify this information and make any necessary adjustments to ensure your store reflects your current brand image and inventory.

And What About Those Apps?

Upon reactivating your store, one critical aspect to consider is the apps you previously used. While your store was paused or deactivated, subscriptions for third-party apps might have continued, accruing charges. Before you get back in full swing, review your app subscriptions. Decide whether to continue with these services, upgrade, or perhaps find new solutions that better suit your renewed business strategy.

Beyond Reactivation: Revitalizing Your Online Store

With your Shopify store up and running again, it's the perfect time to reevaluate your business model and discover new strategies to enhance your online presence. Here are a few steps to rejuvenate your store and engage your customers like never before:

  1. Diversify Your Sales Channels: Explore integrating your Shopify store with platforms like Google Shopping. This exposure can significantly increase your reach and customer base.

  2. Embrace Personalization: Tailor the shopping experience to your customers' preferences. Use data analytics to understand their habits and customize your store to meet their needs.

  3. Automate Where Possible: Utilize apps and tools for automating tasks such as price tracking and inventory management. Automation not only saves time but also keeps your store competitive.

  4. Leverage Social Media: Strengthen your relationship with customers through engaging social media content. Consider social commerce to tap into the vast market available on platforms like Facebook and Instagram.


Reactivating a Shopify store marks a fresh beginning for your online business. With careful planning, strategic decision-making, and a pinch of creativity, you can ensure that your return is not just a continuation but a transformation towards greater success. As you navigate through the reactivation process and beyond, remember that the evolving digital landscape offers boundless opportunities for growth and innovation.


Q: Is there a fee for reactivating my Shopify store? A: While there isn't a specific "reactivation fee," you will need to choose a new subscription plan, and fees will apply according to the plan you select.

Q: Can I restore my Shopify store after more than 2 years of deactivation? A: Shopify guarantees data for up to 2 years after deactivation. Beyond that, it's advisable to contact Shopify Support for specific cases, though data retention isn't guaranteed.

Q: How can I ensure my apps don't accrue charges while my store is paused? A: You should consider uninstalling apps or switching to free versions if available during the pause to avoid unnecessary charges.

Q: Can I make changes to my store while it's paused? A: Yes, on the Pause and Build plan, you can access your Shopify admin and make changes to your store, although the checkout function will be disabled.