Can I Reactivate My Shopify Store After Deactivation?

Table of Contents

  1. Introduction
  2. Understanding Deactivation and Reactivation
  3. Streamlining Your Shopify Experience Upon Reactivation
  4. FAQ Section

Embarking on an entrepreneurial journey comes with its fair share of ups and downs. There might come a time when you contemplate putting a pause on your Shopify store for a myriad of reasons - be it for a well-deserved break, to reassess your business strategy, or maybe you're venturing off into the wilderness for a few months disconnected from the digital world. However, the pertinent question that arises is, "Can I reactivate my Shopify store after I've put it on pause or deactivated it?" The answer is a resounding yes, and through this blog post, you'll be equipped with all the knowledge and steps to do just that.


In the ever-evolving landscape of e-commerce, flexibility is key. Understanding this, Shopify provides its merchants with the ability to pause or deactivate their store, ensuring they're not stuck paying for a service they momentarily don't need. Yet, the thought of deactivating might be accompanied by concerns about what happens next. How do you reactivate? Will your data be safe? What about the financial implications? These are valid queries, which we aim to address head-on.

This blog will serve as your comprehensive guide on how to seamlessly reactivate your Shopify store. We'll delve into the nitty-gritty details, explore options like the 'Pause and Build' plan, touch upon considerations before deactivation, and present a roadmap to reactivation filled with tactical advice. Whether you're on a sabbatical or strategically pausing operations, we've got you covered.

Understanding Deactivation and Reactivation

Before diving into the process of reactivation, it's crucial to understand what it means to deactivate your Shopify store and what options are available during this period.

Deactivation: What Does It Entail?

Shopify acknowledges that businesses go through various phases, prompting the platform to offer two primary options for merchants looking to take a step back - pausing the store with 'Pause and Build' or complete deactivation.

Pause and Build Plan: This plan allows you to pay a reduced cost of $9 USD per month, keeping your store online but disabling checkout. It's a viable option for those intending to return to active selling after a brief hiatus. The storefront stays accessible, and you retain backend access to your Shopify admin.

Complete Deactivation: Opting for complete deactivation renders your storefront offline and inaccessible to both you and your customers. Shopify, however, guarantees merchant data for up to two years, allowing reactivation within this window without losing critical business information.

Reactivation: Steps to Bringing Your Store Back to Life

Reactivating your Shopify store is straightforward, but the steps can vary slightly depending on the status of your store when you left it - whether you were on the 'Pause and Build' plan or your store was completely deactivated.

  1. Logging In: Start by logging into your Shopify admin. If your store is on the 'Pause and Build' plan, it's as simple as selecting a new plan and jumping back into action. For stores that were fully deactivated, the reactivation includes a few additional steps.

  2. Settling Outstanding Charges: If your store was deactivated due to unpaid bills, those would need to be cleared first. Shopify will present any outstanding invoices upon your attempt to log in.

  3. Choosing a Plan: Post-deactivation, your previous plan is no longer valid. You'll need to select a new plan to activate your Shopify store. Consider your current business needs as they may have evolved since you last operated your store.

  4. Checking Store Content: Once reactivated, ensure all your store’s content is intact. Shopify stores your information for two years, but it’s wise to verify everything from product listings to theme configurations.

Additional Considerations

  • App Subscriptions: Reactivating your store doesn't automatically reactivate your third-party app subscriptions. Review and manually reactivate any essential apps needed for your store’s operations.

  • Domain and SSL: If you had a custom domain, ensure it's still linked to your Shopify store and that SSL certificates are active, ensuring a secure connection for your customers.

Streamlining Your Shopify Experience Upon Reactivation

Reactivating your Shopify store marks a new chapter in your entrepreneurial journey. To leverage this fresh start, consider the following steps to optimize your store and re-engage your customer base:

  • Audit Your Store: Ensure that all products, descriptions, and prices are up-to-date. A thorough audit can highlight areas of improvement.

  • Re-engage Your Audience: Utilize email marketing or social media to inform your customers about your store’s comeback. Offer special promotions or highlight any new products to capture attention.

  • Optimize for SEO: SEO practices evolve rapidly. Upon reactivation, review your store’s SEO to ensure you’re adhering to the best practices, maximizing your visibility in search engines.

FAQ Section

Can I extend the 'Pause and Build' period indefinitely?

No, you can utilize the 'Pause and Build' option as long as needed, but if you’re looking for a longer-term solution without any store activity, deactivation might be more appropriate.

Will reactivating my store restore all my data?

Yes, Shopify stores your data for up to two years after deactivation. Upon reactivation, you’ll have access to your products, customer data, and store settings as left.

Are there any penalties for deactivating my Shopify store?

No, there are no penalties. Shopify offers the flexibility to deactivate and reactivate as your business needs evolve. However, be mindful of settling any outstanding charges before deactivation.

Can I change my store’s subscription plan upon reactivation?

Absolutely. Reactivating your store is an excellent opportunity to reassess your current needs and choose a subscription plan that aligns with your business goals.

By understanding the process and preparing adequately for reactivation, you're setting the stage for a smoother transition and a prosperous next phase for your Shopify store. With strategic planning and a keen focus on customer re-engagement, your reactivated store can thrive more than ever before.