Can I Open Two Shopify Stores Under the Same Account? Exploring Your Options

Table of Contents

  1. Introduction
  2. Can You Have Multiple Shopify Stores on One Account?
  3. Strategies for Managing Multiple Stores
  4. Frequently Asked Questions (FAQs)
  5. Conclusion

Opening an online store on Shopify is an exciting endeavor for many entrepreneurs and businesses looking to carve out their space in the e-commerce world. However, as businesses grow and diversify, a common question arises: "Can I open two Shopify stores under the same account?" It's a valid query, especially for those looking to target different markets or offer distinctly different product lines. In this comprehensive blog post, we will dive deep into this topic, exploring the possibilities, considerations, and strategic approaches to effectively managing multiple Shopify stores.


Imagine this: You have successfully launched your online store, selling eco-friendly home goods. As your brand grows, you start to see an opportunity in a completely different market segment, say, eco-friendly personal care products. Naturally, you think about starting another online store. However, the thought of juggling multiple accounts or the complexity of managing them under one roof might be daunting. This scenario is common among growing e-businesses, leading many to wonder about the feasibility of operating multiple Shopify stores under a single account.

In this blog post, you will learn about the intricacies of setting up and managing multiple Shopify stores, the pros and cons of this approach, and how to streamline operations for efficiency and growth. Whether you're contemplating expanding your product offerings or targeting new customer segments, this guide will provide valuable insights and practical tips for successful multi-store management on Shopify.

Can You Have Multiple Shopify Stores on One Account?

The short answer is no; Shopify does not allow you to operate multiple storefronts under a single account in the traditional sense. Each store needs to have its separate account on the platform. However, this doesn't mean your e-commerce ambitions must be contained within the boundaries of a single online store.

Understanding the Workaround

While you cannot have multiple stores on a single account, Shopify enables you to link several stores to the same email address. This allows for a certain level of consolidation, making it easier to switch between different stores without the need for multiple login credentials. Each store operates independently, with its own set of products, themes, and configurations, but they are all accessible through a unified email gateway.

The Shopify Plus Advantage

For businesses with a more significant online presence and budget, Shopify Plus offers a more seamless way to manage multiple stores. Although it comes at a higher price point, Shopify Plus members enjoy additional benefits, including the ability to create multiple storefronts for international markets, different product lines, or B2B and B2C models, all within a centralized dashboard for simplified management.

Strategies for Managing Multiple Stores

Managing multiple Shopify stores requires careful planning and strategic foresight. Here are some key considerations and strategies to ensure smooth operations and cohesive brand management across all your online storefronts:

1. Streamline Operations with Centralized Tools

Utilize tools and apps that allow you to manage inventory, customer service, and marketing across multiple stores from a single dashboard. Solutions like Shopify's own apps or third-party integrations can help synchronize your operations, making store management more efficient.

2. Consistent Branding is Key

While your stores may cater to different markets, maintaining consistent branding across all platforms is crucial. This includes visual elements, tone of voice, and overall messaging. Cohesive branding builds trust and recognition among your target audience.

3. Optimize for Diverse Customer Segments

Understand the unique needs and preferences of the customer segments targeted by each of your stores. Tailor your marketing, product selection, and customer service accordingly to cater to these varying requirements effectively.

4. Keep a Close Eye on Analytics

Monitoring and analyzing performance metrics for each of your stores is vital. Use Shopify's analytics tools to track sales, customer behavior, and other key performance indicators (KPIs) to inform your business decisions and strategies for each store.

Frequently Asked Questions (FAQs)

How much does it cost to have two Shopify stores?

Each Shopify store requires its plan, starting with the Basic Shopify Plan at $29/month. Therefore, running two stores would mean paying two subscription fees, effectively doubling the cost. Prices may vary based on the plan chosen for each store.

Can I link two Shopify stores together?

While you cannot technically link two stores in a way that merges their inventories or management backends, you can link them in terms of customer experience. For example, you can use cross-promotion strategies or shared loyalty programs to create a seamless experience for customers who shop from both your stores.

How can I manage inventory across multiple Shopify stores?

Inventory management across multiple stores can be streamlined using apps that sync inventory in real-time, helping you avoid stockouts or overstock situations. Look for Shopify-compatible apps that offer multi-store inventory management features.

Can I use the same domain for multiple Shopify stores?

No, each Shopify store must have its unique domain. However, you can create subdomains that are connected to your main domain. For example, if your main store's domain is "," you could create "" and "" for your other stores.


While Shopify may not offer the option to run multiple stores under a single account in the traditional sense, avenues for efficiently managing multiple storefronts do exist. Whether through using the same email for different accounts or leveraging the power of Shopify Plus, the dream of expanding your e-commerce empire is within reach. The key to success lies in strategic management, consistent branding, and leveraging the right tools to ensure a cohesive and smooth operation across all your stores.

By understanding the nuances of managing multiple Shopify stores and implementing the strategies outlined in this comprehensive guide, you can confidently grow your online business, reaching new markets and customer segments while maintaining operational efficiency and brand integrity.