Can I Change My Shopify URL? Everything You Need to Know

Table of Contents

  1. Introduction
  2. Understanding Shopify URLs
  3. The Importance Of A Custom Domain
  4. Can You Change Your Shopify URL?
  5. Acquiring and Setting Up a New Domain
  6. Best Practices for a Smooth Transition
  7. Conclusion
  8. FAQ Section


Ever found yourself pondering if changing your Shopify store's URL is possible? Maybe your brand has evolved, or you've simply outgrown the initial name and domain you selected. Regardless of the reason, such a change could significantly impact your business's online presence. It's a common concern among Shopify store owners, and you're not alone. In this post, we'll dive deep into the process of changing your Shopify URL, the implications it might have, and how to ensure a seamless transition that doesn't hinder your SEO efforts or customer experience.

Understanding Shopify URLs

First, let's break down what a Shopify URL is. By default, when you set up a new store on Shopify, you're assigned a URL that follows the format: While this default URL is functional and allows you to get your ecommerce store off the ground quickly, it might not be the most professional-looking or brand-aligned option as your business grows. Recognizing this, Shopify enables the integration of custom domains to better reflect your brand identity.

The Importance Of A Custom Domain

Before venturing into the world of URL alteration, it's essential to comprehend why a custom domain is vital for your Shopify store. A custom domain not only enhances your brand's professionalism but also plays a crucial role in your marketing and SEO strategies. It makes your store more memorable to customers and can positively affect your rankings in search engine results. Therefore, choosing a domain that aligns with your brand and is easy for customers to remember should be a priority.

Can You Change Your Shopify URL?

Yes, changing your Shopify URL is feasible. However, it's important to distinguish between changing your URL and switching to a new custom domain. Once set, the URL assigned to your store during setup is permanent and cannot be altered. This unique identifier is crucial for logging in and receiving support from Shopify.

On the brighter side, Shopify store owners have the freedom to purchase and assign new custom domains at any time. This flexibility allows your store to evolve alongside your brand. In the following sections, we'll guide you through the process of acquiring a new custom domain and setting it up as your primary Shopify URL.

Acquiring and Setting Up a New Domain

The journey to change your Shopify store's URL begins with the acquisition of a new domain. You can purchase a domain directly through Shopify or from a third-party provider. Once obtained, setting up your new domain on Shopify is straightforward. Here’s how:

  1. Direct Purchase from Shopify: Buying a domain through Shopify simplifies the process, as it automatically connects your new domain to your store. Simply navigate to the ‘Domains’ section in your Shopify admin, select ‘Buy new domain’, and follow the prompts.

  2. Using a Third-Party Domain: If you've purchased a domain elsewhere, you can easily connect it to your Shopify store. In the ‘Domains’ section, choose the option to connect an existing domain and enter your domain details. The key step here involves updating your DNS settings to point to Shopify's servers, ensuring your new domain directs customers to your Shopify store.

Best Practices for a Smooth Transition

Changing your Shopify store's URL isn't just about the technical switch. It’s crucial to maintain your SEO rankings and ensure customers can still find you. Here are some best practices:

  • Set up 301 Redirects: To avoid losing traffic, set up 301 redirects from your old URLs to the new ones. This informs search engines that your site's location has changed, preserving your SEO efforts.

  • Update Your Branding Material: Ensure all your marketing materials, social media profiles, and anywhere your old domain is mentioned get updated to reflect your new URL.

  • Inform Your Customers: Communication is key. Let your customers know about the change through email newsletters, social media announcements, and updates on your website.


Changing your Shopify URL, while not possible for the domain, is entirely feasible when switching to or updating a custom domain. This change is an excellent opportunity to align your online presence more closely with your brand. By following the outlined steps and best practices, you can ensure a seamless transition that benefits your business, boosts your brand image, and maintains your SEO rankings.

FAQ Section

  1. Can I change my Shopify store's URL?

    • No, the URL is permanent and cannot be changed. However, you can add a custom domain to your store, which can be changed.
  2. Will changing my Shopify store's domain affect my SEO?

    • If done correctly, changing your domain can have minimal to no negative impact on your SEO. It's vital to set up 301 redirects and update all instances of your old URL to maintain your rankings.
  3. How do I purchase a new domain through Shopify?

    • In your Shopify admin, go to the 'Domains' section, choose 'Buy new domain', and follow the steps to complete your purchase.
  4. Can I use a domain I bought elsewhere with my Shopify store?

    • Yes, you can connect a domain purchased from a third-party provider to your Shopify store by updating the DNS settings and connecting it through your Shopify admin.
  5. How long does it take for my new domain to start working with Shopify?

    • It can take up to 48 hours for your new domain to fully propagate and start directing traffic to your Shopify store.

Changing your Shopify store's URL might seem daunting at first, but it's a powerful step towards rebranding and growing your business. Armed with the right information and approach, you can make the transition smoothly and continue to thrive in the online marketplace.