Can I Change My Domain on Shopify? A Comprehensive Guide

Table of Contents

  1. Introduction
  2. Understanding Domain Basics on Shopify
  3. Changing Your Shopify Domain: Is It Possible?
  4. FAQs
  5. Conclusion


In the world of online business, your domain name is akin to your storefront's main entrance. It's often the first contact customers have with your brand, setting the tone for their entire experience. Given its critical role, it's natural for entrepreneurs to ponder whether altering this digital entry point is possible, especially on platforms as dynamic as Shopify. Whether you're rebranding, targeting a new demographic, or simply found a better URL, the question "Can I change my domain on Shopify?" is both timely and relevant.

In this blog post, we'll unravel the mystery surrounding domain changes on Shopify. You'll learn not just about the feasibility but also the how-to's, the implications, and the strategic considerations of making such a move. By the end of this guide, you will be equipped with the knowledge to seamlessly transition to a new domain, ensuring a smooth experience for your customers and maintaining the integrity of your online presence.

Understanding Domain Basics on Shopify

Before diving into the mechanics of changing your domain on Shopify, it's essential to lay the groundwork with some key concepts. Essentially, Shopify allows you to have one primary domain, which is the main URL customers use to find your online store. By default, Shopify assigns a "" domain to all stores. While functional, this default domain may not reflect the unique identity of your brand.

Custom Domains: Elevating Your Brand

Enter custom domains. Custom domains enable you to replace the generic "" URL with something more brand-reflective and memorable, like "". It's an essential step in building brand credibility and customer trust.

Primary Domain and its Role

Your primary domain is the main face of your online store, and Shopify allows only one at any time. If you decide to change this primary domain, all other domains you own, including the default Shopify domain and any additional ones you've purchased or transferred, will automatically redirect customers to the new primary domain.

Changing Your Shopify Domain: Is It Possible?

The pivotal moment has arrived. Can you change your domain on Shopify? The short answer is yes. Whether you're undergoing a complete brand overhaul or simply refining your digital identity, Shopify provides a straightforward path to update your primary domain. However, it's crucial to note that while you can change the domain your customers see and use, the original "" URL assigned during sign-up remains unchanged internally for dashboard and admin purposes.

Steps to Change Your Primary Domain on Shopify

  1. Acquire a New Domain: Before anything else, you'll need to secure your new desired domain. This can be done directly through Shopify or via third-party domain registrars like GoDaddy.

  2. Prepare Your New Domain: If you're using a domain purchased outside of Shopify, ensure it's correctly configured to point to your Shopify store. This involves updating DNS settings, a process typically covered in detailed guides provided by both Shopify and the domain registrar.

  3. Set Your New Domain as Primary on Shopify: Within your Shopify admin dashboard, navigate to the 'Domains' section, where you can easily set your newly prepared domain as the primary one for your store.

Considerations When Changing Your Shopify Domain

  • SEO Impact: Changing your domain can temporarily affect your search rankings. Plan for possible dips in traffic and employ SEO best practices to stabilize and improve your position.

  • Customer Communication: Keep your customers informed about your domain change to avoid confusion. Use email campaigns, social media updates, and clear messaging on your website.

  • Check Redirections: Ensure all previous domains redirect correctly to your new primary domain to maintain link integrity and user experience.


Q: Will changing my Shopify domain affect my site's SEO? A: Yes, temporarily. Employ 301 redirects and update your sitemap to mitigate the impact.

Q: Can I change my Shopify domain to another "" URL? A: No, the "" URL provided at sign-up is permanent for your account. However, this shouldn't affect your branding since customers will see your custom domain instead.

Q: How often can I change my Shopify domain? A: Shopify does not impose a limit on how often you can change your primary domain. However, frequent changes can confuse customers and search engines, so it's best to strategize wisely.

Q: What happens to my existing domain if I change to a new one on Shopify? A: Your existing domain, unless it's the "" URL, can be set as a redirect to the new primary domain, ensuring seamless customer experience.


Changing your domain on Shopify is not only possible but also a well-supported process. Whether you're rebranding, optimizing for SEO, or aligning with a new business direction, the ability to update your online store's primary domain seamlessly is a powerful feature within Shopify's robust eCommerce platform. Remember, the key to a successful transition lies in thorough planning, clear communication with your customers, and meticulous execution of the technical steps outlined above. Happy rebranding!