Can I Change My Business Name on Shopify? Here's What You Need to Know!

Table of Contents

  1. Introduction
  2. Understanding Shopify Store Name Changes
  3. Considering SEO and Brand Impact
  4. Frequently Asked Questions (FAQs)
  5. Conclusion


Imagine logging into your bustling Shopify store, inspired by a sudden revelation: Your current business name just doesn't capture the essence of your brand anymore. Or perhaps, you're seeking a fresh, resonate title that aligns more closely with your expanded product range. If this scenario rings a bell, you're probably asking yourself, "Can I change my business name on Shopify?" The answer is both simple and complex, and in this blog post, we will explore all the nooks and crannies of reshaping your Shopify identity.

This comprehensive guide is crafted to unravel the specifics of changing your Shopify business name, understanding the distinction between a business name and a domain, and the implications such changes might bear on your store's SEO and brand recognition. Join us as we navigate the steps, considerations, and best practices to ensure your Shopify store's nomenclature is not just a label, but a true reflection of your brand's story and ethos.

Understanding Shopify Store Name Changes

The Basics of Changing Your Store Name

At its core, Shopify understands the dynamic nature of businesses. Whether it's a pivot in your business model or a complete rebranding, Shopify provides a straightforward mechanism to change your store's name. However, the action of changing your store's name extends beyond a simple alteration in your settings; it's an important strategic decision that can significantly affect how customers perceive your brand.

Steps to Change Your Shopify Store Name

  1. Access store settings: Begin by navigating to your Shopify admin panel and head to the "Settings" section.
  2. Update your store details: Within settings, locate the "Store details" section where you can seamlessly update your store's name.
  3. Reflect on SEO and branding: Before making the change, consider how this new name aligns with your SEO strategy and overall brand image.

Changing your store name on Shopify is an intuitive process, designed to be accessible for merchants at any stage of their journey. Nevertheless, making this change with consideration for your store's holistic digital presence is crucial.

Domain Names vs. Store Names: Clearing the Confusion

It's essential to distinguish between your Shopify store name and your Shopify domain name. While closely related, these elements serve different functions. Your store name is primarily for branding purposes within Shopify’s ecosystem, whereas your domain name is your digital address on the web. Understanding this distinction is key when contemplating name changes, as altering one does not automatically change the other.

Considering SEO and Brand Impact

The SEO Implications of a Name Change

Altering your Shopify business name or domain can have significant SEO ramifications. Search engines have previously indexed your site under its old name and domain, and a change could potentially disrupt traffic flow. To mitigate negative impacts, implement redirects and update all external links pointing to your old domain. This ensures continuity and preserves your search engine rankings.

Brand Consistency Across Platforms

Changing your Shopify business name necessitates updates across your digital ecosystem, including social media profiles, marketing materials, and any other platforms where your brand has a presence. Consistency is key to maintaining brand integrity and recognition among your audience.

Frequently Asked Questions (FAQs)

Can I also change my Shopify domain name?

Yes, while changing your Shopify store name is straightforward, changing your domain name involves additional steps, such as purchasing a new domain or setting up redirects to maintain website traffic and SEO integrity.

Will changing my Shopify store name affect my existing customers?

Potentially. Communication is paramount. Inform your customers prior to making the change to avoid confusion and maintain trust. This can be achieved through email campaigns, social media announcements, or a notice on your website.

How often can I change my Shopify store name?

Shopify allows merchants to change their store name at their discretion. However, frequent changes are not advised due to potential confusion for customers and impacts on brand consistency and SEO performance.


Changing your business name on Shopify is more than a technical step; it's a strategic move that can redefine your brand's identity and trajectory in the marketplace. While Shopify’s platform facilitates these changes seamlessly, understanding the broader implications on your SEO strategy, brand consistency, and customer perception is critical. With careful planning, clear communication, and a forward-thinking approach, your new Shopify store name can mark the beginning of an exciting new chapter for your business.

Remember, in the ever-evolving landscape of ecommerce, flexibility combined with strategic forethought is the key to enduring success. Through embracing change, your Shopify store can continue to thrive and resonate with your target audience, ensuring your brand remains relevant, engaging, and primed for growth.