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Spelling the beans on placing the trust badges in Shopify

Shopify Trust Badges

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Does your business inspire as much online trust and consumer confidence as possible? Otherwise, you'll quickly find out you're leaving sales on the table. Your company can deliver the best product or service on the market but without customers who trust your brand, you won't be able to optimize your potential.

When you have issues with customer trust and confidence building, start showing trust badges on your website and landing pages after clicking on them.

You probably have seen a sign of trust on an eCommerce website and didn't even know it. Those sometimes referred to as "trust badge icons," or “secure payment badges” are icons that verify a web page's credibility or award a special status.

Countless studies have demonstrated that seals of trust have a profound impact on customer behavior. For example, a study conducted by Actual Insights found that in 75 percent of participants, trust badges improved a brand's perceived trustworthiness. Results also revealed that 61 percent of participants said that they recalled a time when they decided not to complete a transaction because there were no confidence logos.

Another research from Actual Insights showed that the success of trust badges depended on whether the logo being used was known by prospective customers or not. This study put the following 20 logos to a test:


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Shopify - top 5 trust badges

Although customers recognized several of the logos, the most trustworthy were McAfee, PayPal, Verisign, BBB, and TRUSTe — all highlighted here in red:

Shopify - top 5 trust badges

Selecting the best trust badge for e-commerce that is valued by customers is essential to making them feel secure converting to or viewing your website on your post-click landing page. All trust badges are important but some impact customer behavior more than others.

Here's a list of some of the most important Trust badges to start using today

Deciding on the best places for your trust badges or secure payment badges

It is pointless to over-saturate your Shopify site with secure checkout badges or trust badges if they are not necessary. They were strategically put on various pages of your site.

Just getting a stamp of trust on your website or landing page after clicking will increase customer confidence. But their position can make an effect even bigger. Moving the payment trust badge or trust badges closer to important areas will encourage customers as they reach sensitive information. Here are some of the most common locations guaranteed safe checkout badges or trust badges are found.

Home and Landing Page

It is the spot where the eCommerce trust badges are displayed. To prevent overloading your account, you must select one good quality trust badge icon that will absolutely guarantee your money back or the security of the account.

Your home page should also include payment method badges in the footer or in the main area of your homepage.


This is a very productive place to place your safe checkout badge on your site. You need to use high-quality badges in the sales funnel to lower the abandoned carts.

There are plenty of free Shopify trust badges apps to help with that.

One of which is - Free Trust Badge Master. This Shopify app is absolutely free & lets you add the trust badge or secure payment badge for free. Here are 10 Free Trust Badges for Shopify made available just for you.

Tips you might want to consider before choosing a payment trust badge or trust badge in Shopify

One should consider the following advice when choosing trust badges icons in order to avoid looking like you are offering a false promise. They include:

Use well-known security company trust badges

Most internet users will be very happy to purchase products from sites that display guaranteed safe checkout badges with improved security, as they associate trust badges with increased security.

Big companies will highly benefit from using one of the major security company's security badges.

Although they will cost your business more, they will make your business stand out among smaller companies.

Useless known third party verification

Using bigger verification schemes might be costly but still, there are available affordable services. Many widely known companies are still offering the same secure connections.

You need to consider balancing the savings you make by using a smaller provider and the risks you may incur when your users are reminded that the website is unsafe.

Show off customer feedback via trust badges

Using social proof can allow users to see the previous customer's feedback on your site about your business.

Genuine customer feedback is gradually becoming more relevant with time than the paid-for verification schemes.

However, it will also be a good idea to incorporate both the two. Sometimes you will only need to use social proof alone.

Become a Google certified shop

Most users nowadays using Google shopping want a faster online experience. To show your customers that your business is reliable, you need to become a Google certified shop.

It will also help your business to have a positive view of a widely respected authority and it also provides an easy way of showing off some of your positive customer feedback.

You should also consider making your own custom trust badge(s)

Having an additional custom payment and trust badges will give you the chance to connect with your visitors in your own way by creating a degree of trust and friendship. You tell your visitors you're able to get your neck on the line.

It's best to make your visitors feel comfortable but don't encourage them to make assumptions about their security.

It is also important to consult other companies in your sector and you should also display trust badges with each other.

Behind the trust badge

In order for the trust badge to work, they need to have some security features behind them. Many Shopify trust badges are associated with SSL or a secure sockets layer.

Together with these, trust badges create a secure connection for information to be transmitted.

There are two types of SSL, that is, standard SSL certificate and extended validation SSL certificate.

There are some differences between these two types of SSL certificates, however, they are pretty minor.

An extended Validation SSL certificate may require more administrative effort to perform additional information search, therefore it will cost you extra money.

Some badges that include some well-known brands may not be really indicative of any technical security features. Rather they are an indication of trust from a third party.

On the other hand, standard SSL certificates require less administrative effort, therefore will cost less as compared to extended validation.

How to add trust badges to Shopify stores?

In this post, I'm going to show 3 different ways to easily add trust badges to your Shopify store so anyone can follow — even if you're just starting out and you don't have any technical knowledge.

1. Use a Shopify app

Arguably the easiest way to add trust badges to your Shopify store is to install an app from the Shopify App Store.

In my next post, I'll be using an app called Free Trust Badge Master. The app, as its name suggests, is free and offers free shipping badge, free trust badge icons, and more. Moreover, it also allows you to easily add trust badges specifically to your product page, below the add to cart button, and more.

2. Edit the Shopify payment methods in the footer

Shopify lets you show all available payment methods in your footer at a set location- they take care of the badges and design, you just decide to show them or not.

The addition of payment badges to your footer also increases trust and confidence by demonstrating that all of these providers trust you enough to accept payments for you, and helps customers to know how to pay in your shop.

The catch? Shopify will only display payment providers you've set up- so for example, if you accept all credit cards through PayPal express, the only payment method that will be displayed is PayPal.

But don't worry! There's a workaround for that.

1. To display payment methods, go to your theme editor, and under sections choose Footer.

2. In the footer section, just check the Show payment icon checkbox.

3. You now have your available payment methods displayed!
You can also check out Shopify's guide here

Edit the payment method badges

As I said, there is a way to edit the payment icons that would be displayed on the footer, so that they are not taken directly from your Shopify settings.

You can check out Shopify's guide, or follow along with this post.

This part includes editing your theme's code. If you are not familiar with code, I recommend duplicating your theme and making the changes on a draft version before publishing it.

1. Under your theme settings, go to Actions > Duplicate. A duplicated version of your theme will be created below the live version.

2. In your duplicated theme, go to Actions > Edit code.

3. In the code editor, find the footer.liquid file under Sections.

4. In the footer code, look for this line of code (using CTRL+F on Windows and command+F on Mac):

{% for type in shop.enabled_payment_types %}

And replace it with this:

{% assign enabled_payment_types = 'visa,master,american_express,paypal' | remove: ' ' | split: ',' %}
{% for type in enabled_payment_types %}

5. In this Shopify article, you have full documentation of the available payment icon codes.

6. You can add and remove payment icons by adding and removing these codes is this section: 'visa,master,american_express,paypal'. Just make sure to keep them separated with commas.

Pros: an integral part of the platform, supported by Shopify, and requires no adjustments.

Cons: you have no control over the design or location of the badges.

3. Add your own with code

The last method we're going to talk about is adding your own custom trust badges, using code.

This is the most technical method of the three, but it also gives you the greatest flexibility, AND it doesn't have to be very complex, as I'll show in a minute.

1. Create the visual for your trust badges - you can find a ready-made one on Google, or use your Photoshop skills to create something of your own. I chose this image from Google:

Make sure to use an image with a transparent background, so that if you change your website background color in the future, it doesn't create an issue.

2. Upload your custom trust badges or custom payment badge image to your store- in your theme code editor, got to Assets > Add a new asset and upload your image.

3. Copy your new image URL:

4. Replace the bold part of this piece of code with your image URL:

<div><img src="URL"></div>

Add the trust badges to your product page

Note: this section might differ depending on your theme and changes that Shopify makes in the future.

5. To add the badges right below your product description, go to Sections > product-template.liquid

6. In the product-template.liquid page, find the line containing this section, and paste your code right below it:

product-single__description rte

Well, I hope this post helps you add trust badges to your Shopify store. In any case, you need more help or want to know more about the trust badges and payment badges, I've something you would like to go through.

Here's one: Ultimate Guide to Trust Badges in Shopify

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