Tracking Pixels : Why They Matter To Your Next Digital Ad Campaign

Shopify Tracking Pixels

This is a complete guide to Tracking Pixels in Shopify that includes:

  • Introduction to Tracking Pixels
  • How does Tracking Pixel work?
  • Inserting a Tracking Pixel
  • Criticism of Tracking Pixels
  • Benefits of Tracking Pixels
  • Pixel Tracking for Affiliates
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Have you ever seen a banner ad that 'follows' you when surfing the internet? If so, you’ve seen first-hand the power (or poor execution, depending on the frequency and quality of the ad) of a tracking pixel.

Such powerhouses of pint-size are frequently underestimated by digital design companies, too. We will transform the next campaign, refine the website, and boost sales when used the appropriate way.

Let's look at a few commonly asked questions about pixel tracking.

What is Tracking Pixel?

A tracking pixel is a snippet of HTML code that is loaded when a user visits a web site or opens an email. It is useful for tracking conversions and user behavior. Advertisers may acquire data for online marketing, site research, or e-mail marketing using a tracking pixel.

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Tracking pixels within the source code might look like this:

How does Tracking Pixel work?

An online website operator or sender adds the tracking pixel using a tag in the HTML file or email received by the website. This code provides an external link to the server pixel. When a user visits the destination page, the application processes the Html normally the browser of the user.

In addition, various information about the user is also transmitted using this method. To some extent, combination with JavaScript is necessary in order to collect information about the operating system or browser type.

The following data can be acquired and analyzed with a tracking pixel.

  • Operating system used (gives information on the use of mobile devices)
  • Type of website or email used, for example on mobile or desktop
  • Type of client used, for example, a browser or mail program.
  • Client’s screen resolution
  • Time the email was read or website was visited
  • Activities on the website during a session (when using multiple tracking pixels)
  • IP address (gives information on the Internet Service Provider and location)




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