Top Shopify Tracking Pixel To Link To All Your Marketing Campaigns

Shopify Tracking Pixels

This is a complete guide to Tracking Pixels in Shopify that includes

  • Why PIxel Tracking matter?
  • Types of Tracking Pixel
  • How it helps?
  • Why PIxel Tracking matter?
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Earlier on the HulkApps blog, we discussed a lot of different ways to increase sales. Whether it's Facebook ads, Google Adwords, email marketing, or product reviews, there are a lot of different methods to market your store and products. However, marketing only represents half of the equation. The second half, and arguably the most important, is tracking your efforts. Without proper tracking and analysis, you'll always just be guessing the true success of your campaigns.

In this post, we're going to look at how to track your marketing campaigns so you'll know what's working, what isn't, and how to make the most of your time and marketing budget.

Read on to find out how.

You hear the words "tracking pixels" or just "pixels" thrown around a lot in the digital marketing world, many times without any meaning as to what the heck it is. So, let 's continue with the basics before we get into the nitty-gritty…

Have you ever scrolled through Facebook, and an ad pops up for something you've been dreaming about just?

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Weird, right?

Although Facebook doesn't (yet) actually read your mind, they use what we call a tracking pixel.

What is a Tracking Pixel?

Marketing pixels, or tracking pixels, are basically those tiny code snippets that allow you to gather visitor information on a website — how they search, what kind of ads they click on, etc.

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This behavior data helps you, as a marketer, to send paid ads to the user that are likely to be of greatest interest to them. Tracking pixels are often used to assess the success of a marketing campaign, track conversions, and create a base of audiences.

Now that you have a general overview of what a pixel is, let's talk about the different types of pixels that you can use & link it all to your marketing campaigns.

So, here are some of the top Shopify Tracking Pixels:

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