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Structured Data: Myths & Reality

Structured Data For Shopify

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Do you plan to include schema markup data on your website? You're looking to get some high-quality rankings on Google. Schema markup and more research haven't changed your listing's status to anything more interesting than a plain blue link. Why is it not showing up on Google? What is the problem? Several factors are at play, some of which are under your control and some outside of it. This article will explain why schema markup does not appear in Google search results.

Google Has Not Inspected Your Site Since the Modification Was Made

One of the main reasons could be that Google does not know about the change yet. You can receive a rich result but have to wait for GoogleBot to visit your site so they can figure out if the new schema markup exists. It's possible that Google hasn't been aware of the change yet. GoogleBot must first visit your site to determine whether the new schema markup is there before returning a rich result. However, it can usually take up to a couple of days for the whole procedure to complete. But I believe you should take charge and send your new update URL to Google Search Console so they can grab it, and then you can ask for it to be indexed. This will tell GoogleBot to crawl your page right away. It could take just a few minutes for the new structured data-rich results to appear on Google. If this doesn't solve the problem, go down the list for other causes. 

It's Possible That the Images Don’t Match the Specifications 

Google typically advises that most images for rich snippets meet the following specifications: 

  • Images must be a minimum of 160x90 pixels and a maximum of 1920x1080 pixels in size.
  • The relative proportion should not exceed 3.0.
  • You may utilize.jpg,.png, or Fig format.
  • Images must be searchable and indexable. 
  • Utilize photos with a high pixel density.
  • You should offer various photos in 16x9, 4x3, and 1x1 aspect ratios.
  • Additionally, the images should correspond with the content you have.

Here are some additional image dimensions for your reference. If you apply these structured data types, give this more weight than the basic rules listed above.

The information that is presented here can be of tremendous use to you moving ahead. 


A URL that points to the thumbnail picture file.


Images that clearly demonstrate the product’s features. 


Images must have a minimum width of 1200 pixels. 


The image needs to be at least 112x112 pixels. 


The image must depict the finished product. 


The minimum width requirement is 1920 pixels. 

The “Preview” feature of Google’s Rich Results Test Tool can be used to ensure that your photos are rendered correctly. An example of the rich snippet will be generated using the URL or any structured data you provide.  

In the Preview rendering, it will appear if the photo is successfully configured. If this is not the case, proceed to the following step to see why your structured data may not be appearing in search results. 

Content Must Be Searchable and Indexable

If your site is searchable, GoogleBot can access new content when scanning your site for updates. Images and other types of content must be accessible to Google's searches and indexers to qualify for a rich result. If they are concerned about their site's performance, they may prohibit searches from accessing it.  

Indexable signifies that you let Google include your content in its search results. It is very vital to make the pages of your website indexable if you want visitors to be able to locate them using search engines. Occasionally, websites will add meta directive tags such as "noindex" if they do not want specific information to be indexed by Google. An example of this would be a landing page with little content that is not intended to rank and could be detrimental to the rankings of other pages.

Missing Markup Elements in the Structured Data 

The Rich Result Test lets you see if your schema markup is set up correctly by letting you enter a URL and choose whether or not to use a smartphone or desktop GoogleBot to perform a test. The result will show you what structured data types were discovered on your website and what schema characteristics it could detect. Most importantly, it will draw attention to any faults or warnings. 

Identifying errors is essential since they indicate that Google lacks the necessary properties to produce a rich result. Warnings are vital to keeping an eye on, but they are frequently left out of your schema. However, the markup should be as complete as possible in most cases. 

Google Often Does Not Display the Rich Results for the Targeted Keywords 

One of the reasons could be that Google does not believe the type of schema markup you placed on your page would add any value to the search or fulfill Google's requirements. One of the pages of your site may feature a video that has correctly formatted structured data. However, when you search for that topic and keyword on Google, you won't find any video carousels or video-rich results. Therefore, the reason your rich results are not appearing may not be because the structured data on your site is inaccurate but because Google is not displaying structured data for that topic or keyword on the page where you want the results to appear. On the other hand, if you see that other ranking listings have schema markup displayed, but your results do not, there is probably something wrong with how you implemented it. 

Not Meeting Google's Requirements for Structured Data

If you violate a rule, you may lose access to rich results, or even worse, be subject to a manual action equivalent to a Google Penalty. 

A brief description of the important guidelines is provided below: 

  1. The content you display on your page should reflect your structured data, which is mentioned multiple times throughout the guidelines in various ways. Do not attempt to trick the system by incorporating structured data on the page's backend that does not correspond to the page's content. 
  2. Your content should be accessible to all users and the general public, and if your schema represents content that is not publicly available, it will be a violation. 
  3. Structure data that misrepresents viewers, such as proving schema markup for a fabricated 5-star hotel review. 
  4. Ensure that your structured data does not reference outdated content. 
  5. The schema should describe the unique content that was produced by your business. 
  6. Must refrain from discussing unsuitable content such as sexual violence and hate speech. 
  7. If your markup is included in a list, the entire list should be marked. 

As you go through the guidelines above, there are also the dos and don'ts for each scheme type.  

You Didn’t Examine All Types of Devices

Rich results appear more frequently on mobile, tablet, and desktop devices. It is possible that rich results are not displayed on particular devices that you want them to, but before you start pounding your head against the wall and wondering what you did wrong, make sure that you check your mobile devices, desktops, and tablets. Depending on your device, your rich snippet may appear to be working flawlessly. If Google isn't already showing your rich snippet on other devices, they're not likely to do so in this scenario. We now know that they perceive the schema as corrected and marked up, which is why they don't feel it's essential to show the outcome elsewhere. However, there could be another reason why they think this way. 

Let's Wrap Up by Showing Why Your Structured Data Isn't Showing Up in the Search: 

  • Because they haven't scanned your site in a while, Google is unaware that you have schema markup.
  • The images referenced in the structured data do not satisfy the requirements and dimensions.
  • The content you have can’t be inspected and indexable by Google.
  • There are missing files in your structured data markup.
  • Google does not display rich snippets in situations where you want them to appear.
  • You have broken one of Google’s rules for structured data. 
  • You did not examine all types of devices. 
  • Google has ceased displaying review ratings for your content type. 

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