According to a recent survey, marketing and promotion is the biggest line item in most event creators’ budgets. But less than 20% of event creators said these promotional efforts were very effective.
Don’t spend money on ineffective marketing campaigns. Instead, use tracking pixels to discover which marketing messages perform best — so you can optimize your spend.
A tracking pixel is a 1×1 image that’s placed into the code of a webpage, email, or banner ad. Users can’t see it, but this code does a lot of work.
The tracking pixel can tell whenever a particular webpage is viewed after an ad or another marketing campaign. In other words, it can tell you which ads attendees viewed before registering for your event. Pixels also give you information about your users, such as their location or if they’re on their phones or computers.
With tracking pixels, you’ll know if more of your registrants are coming from Facebook, Twitter, or paid search on Google. And, you can break it down even further to see which time of the day provides the best return on investment, and/or which audiences are engaging the most.
The beauty of digital marketing, especially when using tracking pixels, is that you know when your audience takes action because of an ad. Then, you can compare channels to see which efforts are driving the most traffic.
More importantly, you can see which channels are driving the most purchases. Maybe Instagram is a great traffic driver but hasn't driven any ticket sales. With that information, you can make data-driven decisions to focus your budget on Facebook instead.
Tracking pixels can also help you identify which marketing copy and images are resonating with potential attendees. Is an ad with a GIF working well? Do you need to improve your CTA? Are your headlines grabbing attention?
Use A/B testing to understand which ads perform best. Once you have the answers to these questions, you can optimize your online ad spend.
Choosing a ticketing platform with detailed reporting about your tracking pixels means you can see marketing performance in real-time and make quick adjustments.
Now that you know more about the benefits of tracking pixels, it's time to implement it into your online marketing initiatives. Get started!
But in case you have got no thought of how to introduce and integrate it with Shopify, you'll check on us. We have been adding all sorts of tracking pixels on Shopify websites for an awfully long time.
Here are some of the tracking pixels you might want to implement in your Shopify store:
HulkApps has all-in-one Pixel Setup services for Shopify, to help Shopify store owners, just like you, easily install the tracking pixel in your store and use amazing pixel features to bring more affiliates to your store
Don't stress too much though, there are only 2 that you really need to worry about.
Retargeting pixels are focused solely on the behavior of your website's visitors.
For example, let's say you're shopping online for new furniture and then you go onto an entirely different website, like Facebook, and notice that all of the pop-up ads are furniture related.
That's how retargeting pixels work. They're basically monitoring your behavior in order to tailor paid ads they think will catch your attention on other websites.
A conversion pixel comes into play once a purchase has actually been made. They are responsible for tracking sales from a specific ad campaign.
In order to gather correct data, conversion pixels need to be placed within the code of an order confirmation page such as an automated “Thank You” you typically find in your inbox after buying something.
Conversion pixels also allow marketers to identify the source of their conversions and measure the success or failure of specific campaigns.
As we mentioned before, pixels allow you to better understand your users' online behaviors and shopping patterns.
By using pixels, marketers are able to track useful metrics like digital ad impressions, email opens, sales conversions, and pretty much any other type of activity related to their campaign.
1. Capture customer behaviors – If someone clicks on your ad, you can track where they go on your site after the landing page.
2. Enhance campaign optimization – Knowing which elements of your media plan are working best means you can optimize toward them.
3. Maximize your media spend – Pixels let you analyze everything on a cost-per or conversion-rate basis so you know where your media is making the biggest impact.
They also extend the impressions on a potential customer by showing them related paid ads even after they’ve left your website. A win-win situation.
Unfortunately, the use of tracking pixels isn't popular with everyone. Data protection advocates frown upon this marketing tool because it gathers extensive information about a user without their knowledge.
Critics argue that pixels violate user privacy and allow spammers to more easily access personal data.
That's why it's important to give your users the option to opt-out.
Google Tag Manager is a tool that helps you carry out a measurement marketing plan. After you determine what behaviors are important to track so you can make better marketing decisions, you build a measurement system that includes tools like Google Tag Manager. After your system starts collecting data, you analyze reports from Google Analytics or Facebook Analytics.
Google Tag Manager will track any behaviors you ask it to track on a web page and send data about those behaviors to Google Analytics, which stores the data.
Google Tag Manager can also send information to a multitude of devices, not just Google Analytics. Google Tag Manager can also submit information to Twitter, Google Ads, Hotjar (a device that tracks user scrolling and creates heat maps), and PayPal, to demonstrate this. Google Tag Manager will thus provide a central location for the management of the code snippets that you use to track and measure user behavior.
By setting up a Google Tag Manager to monitor habits and send data about them to your measurement system's various tools, you can produce reports that will help you forecast the outcomes you will achieve in the near future. You should also compare real outcomes to your prediction and you know where your ads can be improved. That's what marketing is all about calculation.
As tracking scripts became more popular and prevalent, the developers didn't always have time to update the scripts when marketers needed them to, and the process created big bottlenecks. Now, with a tool like Google Tag Manager, marketing and IT can work together on managing tracking scripts.
StackedSkincare is one of the leading clean skincare line sites. It is based in sunny Los Angeles, StackedSkincare is driven by Kerry’s belief that a fresh-faced glow starts with saying goodbye to skin issues that prevent you from embracing life's richness.
It was a big success site but they wanted to spread their wings across the globe. They were familiar with the approach of Affiliate Marketing and started its first Affiliate Marketing campaign with AWIN Affiliate Marketing Network in order to build their brand & bring more sales to their door.
AWIN is an affiliate marketing network. Formerly known as Affiliate Window, AWIN is a platform that contains thousands of affiliate programs that simply can't connect and earn money from. It's simple to connect and simple to utilize, and it has thousands of high-paying affiliate programs for bloggers.
You'll get to a ton of programs in one place, apply to those programs, find out how much they pay, get your affiliate links, and get paid…all right there in your affiliate dashboard.
Furthermore, they started the AWIN affiliate program & the only thing bothering the StackedSkinCare was to analyze & get into the roots of their campaign which in turn was only possible by implementing the AWIN pixel tracking. In that case, they got in touch with HulkApps and our experts made them visualize the complete picture of pixel implementation and the aftereffects.
As we already mentioned in the previous article that HulkApps has a set of predefined pixel libraries for almost all types of pixels in the market.
Coming to implementing AWIN tracking pixel for StackedSkincare, we have got a good number of experience in setting up the AWIN pixel & it took no time for our experts to set it up for StackedSkincare too.
Here's how we implemented the AWIN tracking pixel for StackedSkincare:
Using Google Tag Manager, our experts implemented,
At the same time, the approach of web browser cookies was used to monitor the conversion that was coming from the AWIN Affiliate campaign. It needs an expert to write in a few lines of code. After the code implementation, we found the web browser cookies doing exceptionally well.
That’s it! This was exactly what our experts did in order to implement the tracking pixel to their site (apart from other technicalities).
HulkApps has all-in-one Pixel Setup services for Shopify, to help Shopify store owners, just like you, easily install AWIN Affiliate in your store and use amazing pixel features to bring more affiliates to your store
What do you think? Do you plan to use Google Tag Manager to organize your tracking tags for your next Marketing Campaign? What triggers will help you measure the user behaviors you need to track? Or simply get it done with an expert’s help?
We're here to help you all the way. Choose the tracking pixel from the PIxel Implementation service or simply reach our support team with your custom requirement at email@example.com and leave everything to us!
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