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Shopify Tracking Pixels

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A recent survey found that most event planners spend the most money on marketing and promotion. But less than 20% of the people who planned the events said that these ways of advertising were very effective.

Don't waste money on marketing campaigns that don't work. Instead, use tracking pixels to find out which marketing messages work best, which will help you make the most of your money.

What are tracking pixels?

A tracking pixel is a 1x1 image put into the code of the website, email, or banner ad. Users can't see this code, but it does a lot of work behind the scenes.

When an ad or other marketing campaign is seen, the tracking pixel can tell when a certain page is looked at. It can tell you, in other words, which ads people looked at before signing up for your event. Pixels also tell you things about your users, like where they are and whether they are on their phones or computers.

With tracking pixels, you'll be able to tell if more of your sign-ups come from Facebook, Twitter, or Google's paid search. You can also break it down even more, to find out which time of day gives the best return on investment and/or which audiences are the most interested.

Here are three ways to use tracking pixels to improve your marketing strategy:

1. Get the most bang for your marketing buck

The great thing about digital marketing, especially when you use tracking pixels, is that you can tell when an ad gets people to do something. Then, you can compare channels to see which efforts bring in the most traffic.

You can also see which channels are bringing in the most sales. Maybe Instagram is a great way to get people to a website, but it hasn't helped sell any tickets yet. You can make data-based decisions with that information, like putting your money into Facebook instead.

2. Experiment to get your content and messaging just right

Pixel tracking can also help you figure out which marketing text and images are getting people's attention. Does a GIF-based ad work well? Should you make changes to your CTA? Do people pay attention to your headlines?

A/B testing can help you figure out which ads actually work. When you know the answers to these questions, you can spend your money on online ads in the best way possible.

3. Stay in the know

If you choose a ticketing platform that gives you detailed reports on your tracking pixels, you can see how your marketing is doing in real-time and make changes quickly.

Now that you know more about what tracking pixels can do for you, it's time to use them in your online marketing. Get started!

But if you don't know how to add it to Shopify and connect it to it, you can check with us. Since a very long time ago, we've been putting all kinds of tracking pixels on Shopify websites.

Here are some tracking pixels that you may want to add to your Shopify store:

HulkApps has all-in-one Pixel Setup services for Shopify to help Shopify store owners like you easily configure the tracking pixel in your store and use impressive pixel features to bring more affiliates to your store.

Don't worry too much though, because you only need to bother about two of them.

Retargeting pixels

Retargeting pixels only concern how people act when they visit your website.

For example, let's say you're shopping online for new furniture, and then you go to a site like Facebook and see that all the pop-up ads are for furniture.

That's how pixels that can be retargeted work. They're basically watching what you do so they can make paid ads on other sites that they think will catch your eye.

Conversion pixels

Once a purchase is made, a conversion pixel is put to use. They are in charge of keeping track of how many sales come from a certain ad campaign.

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To get the right information, conversion pixels need to be put into the code of an order confirmation page, like the "Thank You" email you usually get after buying something online.

Conversion pixels also let marketers figure out where their conversions come from and see how well their campaigns are doing.

Why are pixels valuable?

As we've already said, pixels let you learn more about your users' online habits and shopping habits.

Pixels let marketers keep track of useful metrics like the number of times a digital ad is seen, the number of times an email is opened, the number of sales that are made, and pretty much any other activity related to their campaign.

  1. Keep track of what your customers do. If someone clicks on your ad, you can see where they go on your site after the landing page.
  2. Improve campaign optimization. If you know which parts of your media plan work best, you can focus on those parts.
  3. Get the most out of the money you spend on media. Pixels let you look at everything in terms of cost-per-view or conversion rate, so you can see where your media has the most effect.

They also keep a potential customer's attention by showing them paid ads that are related to your business even after they've left your website. Everyone is happy.

The downside

Tracking pixels aren't something that everyone likes, though. People who care about data privacy don't like this marketing tool because it collects a lot of information about a user without their knowledge.

Critics say that pixels invade people's privacy and make it easier for spammers to get their hands on personal information.

That's why it's important to let your users choose not to receive the information.

Best practices followed by HulkApps - Google Tag Manager

Google Tag Manager is software that helps you put together a plan for measuring marketing. After you decide what behavior patterns are important to track so you can improve marketing decisions, you construct a measurement system with tools like Google Tag Manager. After your system starts collecting data, you look at reports from Google Analytics or Facebook Analytics.

Google Tag Manager will keep track of any actions you set it up to do on a website and send information about those actions to Google Analytics, which keeps a record.

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Google Tag Manager can send information to more than just Google Analytics. It can also submit information to a wide range of devices. To show this, Google Tag Manager can also send data to Twitter, Google Ads, Hotjar (a tool that tracks how users scroll and makes heat maps), and PayPal. So, Google Tag Manager will give you a central place to manage the code snippets you use to evaluate and monitor how people use your site.

By using Google Tag Manager to track habits and send data about them to the different tools in your measurement system, you can make reports that help you predict the results you will get in the near future. You should also compare what actually happened to what you thought would happen. This will show you how your ads can improve in the future. 

As tracking scripts became more common and popular, developers sometimes don't have time to update them when marketers ask them to. This caused big bottlenecks in the process. Now, marketing and IT can work together to manage tracking scripts using a tool like Google Tag Manager.

Here's how our experts will set up the tracking pixel using the Google Tag Manager:


Set Up Your Website in Google Tag Manager

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Add a Tracking Tag to Google Tag Manager

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Implement the Pixel choosing the relevant tag

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Create Triggers Based on User Behaviors

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Test and Publish the Tag

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Shopify AWIN tracking pixel case study: StackedSkinCare

One of the best sites for clean skin care lines is StackedSkincare. StackedSkincare is based in sunny Los Angeles and is operated by Kerry, who thinks that the first step to a fresh-faced glow is getting rid of skin problems that keep you from enjoying the good things in life.

It was a very successful website, but they wanted to reach people all over the world. They knew how Affiliate Marketing worked, so they started their first Affiliate Marketing campaign with AWIN Affiliate Marketing Network to build their brand internationally and bring in more sales.

AWIN is a network for affiliate marketing. It used to be called Affiliate Window. They have thousands of affiliate programs that you just can connect to and make money from. It's easy to set up and use, and it has thousands of affiliate programs for bloggers that pay well.

You'll be able to access a lot of programs in one place, apply to them, find out how much they compensate, get your affiliate links, and get paid—all from your affiliate dashboard.

Also, they started the AWIN affiliate program, and the only thing that was bothering StackedSkinCare was that they couldn't figure out how their campaign worked until they put the AWIN pixel tracking in place.  After  they got in touch with HulkApps, our experts helped them see the whole picture of pixel implementation and its effects.

HulkApps approach to AWIN Pixel Implementation

As we stated in the last article, HulkApps provides a set of predefined pixel libraries that cover almost all types of pixels on the market.

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When it comes to putting the AWIN tracking pixel into place for StackedSkincare, we have a lot of experience setting up the AWIN pixel, so it didn't take long for our experts to set it up for StackedSkincare as well.

Here's how we implemented the AWIN tracking pixel for StackedSkincare:

Tool: Google Tag Manager

With the help of Google Tag manager, our experts implemented

Checkout/Conversion Tracking

ReCharge Checkout Tracking

Affiliate Journey tracking via the web browser cookies

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    At the same time, cookies in web browsers were used to track how many people bought something because of the AWIN Affiliate campaign. It required a few lines of code written by a developer.  After we put the code into place, we found that the web browser cookies were doing quite well.

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    All done! This is exactly what our experts did to put the tracking pixel on their site (apart from other technicalities).

    Choose HulkApps when it comes to Shopify pixel tracking

    HulkApps has all-in-one Pixel Setup services for Shopify to help Shopify store owners like you easily install AWIN Affiliate in your store and use amazing pixel features to bring more affiliates to your store.

    We have a wide range of Shopify services, of which Pixel Implementation & Tracking is the most requested.

    Final Words

    We have a wide range of Shopify services, of which Pixel Implementation & Tracking is the most requested.

    Do you plan to use Google Tag Manager to set up your next Marketing Campaign's tracking tags? What triggers will help you measure the user behaviors you need to keep track of? Or just get it done with the help of a developer?

    We're here for you every step of the way. Choose the tracking pixel from the PIxel Implementation service or just email our support team at with your specific needs and let us take care of everything else.

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