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Shopify Tracking Pixels

This is a complete guide to Shopify Tracking Pixel Service that includes:

  • How Tracking Pixel can improve your marketing strategy?
  • Types of Tracking Pixels
  • Best practices for Pixel Implementation followed by HulkApps
  • Shopify AWIN Tracking Pixel Case Study
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According to a recent survey, marketing and promotion is the biggest line item in most event creators’ budgets. But less than 20% of event creators said these promotional efforts were very effective.

Don’t spend money on ineffective marketing campaigns. Instead, use tracking pixels to discover which marketing messages perform best — so you can optimize your spend.

What are tracking pixels?

A tracking pixel is a 1×1 image that’s placed into the code of a webpage, email, or banner ad. Users can’t see it, but this code does a lot of work.

The tracking pixel can tell whenever a particular webpage is viewed after an ad or another marketing campaign. In other words, it can tell you which ads attendees viewed before registering for your event. Pixels also give you information about your users, such as their location or if they’re on their phones or computers.

With tracking pixels, you’ll know if more of your registrants are coming from Facebook, Twitter, or paid search on Google. And, you can break it down even further to see which time of the day provides the best return on investment, and/or which audiences are engaging the most.

Here are three ways to use tracking pixels to improve your marketing strategy.

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