Subscription services are one of the best things you can do for your eCommerce site.
Think about it – one of the most challenging parts of running any business is getting monthly recurring revenue (MRR). Monthly subscription services break through that barrier.
Shopify is building itself to serve an eCommerce ecosystem for many store owners and shoppers alike. From custom billing, authentication implementation to others hosted on Shopify's platform is a breeze.
By letting us implement the Shopify Subscription APIs and Product Subscription Extension on your store, you can support new selling methods and upgrade your store with discount, shipping, reporting, and payment options within Shopify.
For the past few years, HulkApps have had the opportunity to work at the forefront of subscriptions on Shopify. Everything from helping five-and-dime retailers start selling subscriptions online, to developing core features of Subscriptions that enterprise-sized businesses depend on.
This includes working on a powerful collection of APIs, webhooks, customer portals, and creating custom subscription flows for merchants looking to enhance customer experience and increase revenue.
Our Shopify Subscription Services using ReCharge, ChargeBee, powers 1000+ of the largest subscription brands on Shopify. Although various stores have different types of subscription flows and understanding the importance of designing a flow based on a specific store’s products, customers, and type of subscription is the one thing we are sure you will experience with us.
Now as Shopify introduces its Shopify Subscription APIs and Product Subscription Extension, the Shopify Experts at HulkApps are proactive enough to quickly understand the technical flow.
Real people in the trenches want subscription services and they want flexible options. Here’s how we deliver
Prevent subscribers from canceling the complete subscription by offering them the power and flexibility to pause, skip, edit their future orders like swapping and changing frequencies. This is one of the most important features and you'll surely want to make sure it’s as seamless as possible.
Give your customers a stellar experience in your store while raising your average order value and securing reliable subscription orders every month with simple upselling tricks.
Depending on your business, offer both the option for a single purchase or subscription purchase. If your customer is just a visitor, offer an immediate discount (e.g., 5% off) for choosing to subscribe. This can help turn one-time customers into subscribers. You can just change your customer's mind with these touchpoints!
Fuel up your customers with the ability to build a custom subscription box driven by their needs and desires. With this amusing feature, customers won't just be choosing products out of convenience they’re receiving items they personally select and are excited about getting.
Who doesn’t love the personalized wagon? Send your customers an automated message when they subscribe to your service, introduce them to your brand, and show them what they’re in for! You can achieve this with our Custom Email Sequencing with Subscriptions by Shopify Subscription APIs.
Reduce the time you spend on detecting and fixing issues within the customer account. Solve it within seconds by keeping the valuable data and passwords safe. It is a quick and smart solution to monitor the problems by conducting tests and solving any issues from the "My Account" section of the custom ReCharge Dashboard. In other words, sometimes the shop owner needs to be in the customer's shoes. ‘Login as Customer’ allows merchants to have easy access to the store front-end as a specific user or customer to solve problems.
Your subscribers want to feel valued and respected, both personally and professionally. So dramatically reduce customer churn with HulkApps Shopify Subscription APIs Recipes by offering relevant, compelling incentives to prevent them from canceling or skipping their subscription plans. This could be a good starting point in developing new relationships and nurturing current ones.
When your customers receive something unexpected or extra from a brand, it surprises and delights them. But you can often overspend, which is not the solution. We encourage our merchants to A/B test different variants of offers & hold the one that is retaining more & more customers.
Customers are trained to expect discounts during certain seasons and are likely to be on the lookout for sales and promotions. Similar is the case with the subscription-based model. We don't want you to let your customers down, so we have got an all-in-one solution that will take over the additional headaches of creating offers every single time.
HulkApps Shopify Experts can define the right process you can leverage to run cohort tracking in your e-store. We help you analyze cohort data through data visualization or pivot tables, enabling you to understand the particular user behavior of a group. Let's define varying levels of cohort traits as per subscription specifications and take action.
With Shopify default email marketing, some extended functionalities are restrictive. Don't worry. We can help you achieve excellent and advanced functionality of automation with Klaviyo & Mailchimp integrations. Parallelly, increase customer LTV across the Subscription ecosystem with the help of our services, which enhances business engagement with repeat customers.
Don't get frustrated with payment handling. No matter what types of subscriptions you use on the Shopify store- we have extensive subscription handling knowledge to build your criteria. Identify your checkout functionality, and we let you manage payments without any hassle.
Got special offers to promote during BFCM or festivities? We work behind the veil- in the backend to put your discounts to work seamlessly, so you can pull any promo code and display every hour, eliminating the double handling woes.
The idea of selling several goods together as a bundled deal is indicated by Bundling. Typically it is at a reduced price.
Some advantages: value is obvious: packages improve the appreciation of value by consumers and, in turn , make them feel very good that they have a good deal. Also, convenience: bundles will decrease the decision fatigue by presenting prepackaged options that are convenient for the consumer.
There is also merchant profit: the known way of bundling to lift the average cart value of the customer only so they can add more goods to the cart. Depending on how you set up your bundling model, it will create more confidence as well.
The relationship between the merchant and the customer, as well as inventory, can be improved by curating suggestions: bundling can be an easy way to clear out surplus stock or your slow-selling goods. You'll be able to move goods more quickly if you set up the package model to integrate those.
And, there are numerous other advantages of bundling models as a whole, but the majority of what we're going to concentrate on right now is: how to execute one, rather than dwelling on the marketing side of things.
We've gone over what bundling is at a high level, some of its advantages, now we're going to go over a couple of templates we've seen on Shopify stores being used frequently.
The first one is just the Pre-Bundled Products definition.
Combine bundles into a single product.
Easy to implement
Shopify variant limit
Inventory fulfillment issues
The key idea here is to function within the Shopify constraints and set up your package item as a separate variant or item, right within Shopify, we have these two products, as in the screenshot above, and then we just set up a separate product that combines both of them.
It's probably one of the simplest and quickest ways to add a package to your shop. It's only going to flow as usual right into Shopify and Recharge naturally.
There are, however, several glaring limitations: the first is its rigidity and inability to be flexible. You'd have to handle all these different version combinations manually,
That can be really cumbersome if you have a lot of things in the package that you want to sell.
In Shopify, there is also a limitation which limits your variants to a maximum of 99 on a product. So, you're going to need to prepare for that if you have a wide combination of variants.
In addition, inventory could probably be an issue, since you are making a new variant or product with a different SKU, you will need to coordinate with your fulfilment centre to ensure that all the items it represents are interpreted by your package SKU.
This is one strategy that we have seen a lot of shops take, and it's successful. If your package model is really basic, it can be an adequate solution, and it doesn't change often.
But if you're looking for something more versatile or complex, you're more likely to run into a lot of headaches. So, a great, but certainly not very versatile, approach.
The parent-child package idea is the next one that we want to touch on.
No Shopify limitation
Great for questionnaire bundles
Skewed reporting and analytics
Customer portal actions can be difficult to implement
The concept here is that you should build one product for the master package. The package will include the price and all the other features of the bundle subscription and you will proceed through the cart and checkout the actual contents of the bundle as free or $0 line products.
We have this style box, for instance, which is $40, and then we just move a $0 line item on each item within it. So, the advantages of this strategy are much more versatile.
As yarn is restricted by the Shopify platform, you can create as many products as needed through the cart. This is also a perfect model for bundles that use items such as questionnaires to build the merchant's customised bundles. You will build the rationale after entering their responses to the site questions to decide what needs to be done to add certain items to the package and add them to the cart. Implementing this is very straightforward!
Often, when attempting to execute Customer Portal behaviour such as swap, or something intricate, it can become very difficult in the back-end. Since there's nothing really linking the package together, things can get pretty complicated outside of just the direct purchase. Plus, it can then become tricky if you were to put a one-time item on top of it in the same order.
We assume this is certainly more stable than the goods pre-bundled. Nevertheless, there are certain restrictions that also need to be thought through. These two are the popular ones that most stores use pretty heavily.
We want to talk about the Recharge method next, and how we believe it will be the best way to approach bundling to integrate apps like Recharge, Chargebee, etc with all this intact feature set.
Which subscription offers have the most number of conversions? Which has failed? Get an answer to all your queries. We add rules and you gain visibility into customer behavior. Go easy with your marketing efforts based on payment source, recurring charges, and more. Connect with HulkApps Shopify Google Analytics experts to achieve your sales goals with subscription strategies.
Catering to your customers and allowing them to personalize their subscription by having a beautiful multi-step subscription flow helps drive your customers to buy.
We developed these Subscription services using Shopify Subscription APIs, so you can easily build custom flows for any type of business. Whether you’re offering supplements based off recommendations from a detailed health questionnaire, or a simple monthly coffee delivery, our Subscription plus Services can provide a solution.