Structured Data For Shopify : The Ultimate Guide

Structured Data For Shopify

This is a complete guide to Structured Data in Shopify that includes:

  • What is Structured Data & how can it benefit you?
  • Why is it important that Google has such information?
  • Structured Data Formats & Schemas
  • 3 Things before you implement structured data
  • How to add structured data to your Shopify store?
  • What structured data markup to add to your Shopify Homepage?
  • What structured data markup to add to your Shopify product pages?
  • What structured data markup to add to your Shopify collection pages?
  • What structured data markup to add to your Shopify blog page?
  • Structured Data Markup Testing
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A screenshot of a Google search results page, May 21, 2020

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That's a rich result (aka a rich snippet). Rich results provide more data compared to normal search results. For example, although standard results show only the title, URL, and meta summary of a website, rich results can also show product ratings, the number of reviews, price ranges, and more (as seen in the above screenshot).

Since you're here, Google (and other search engines) probably want to view similar results for your Shopify store. You need to apply structured data markup to your website for this to happen, which can be a challenge.

You have to be tech-savvy. Shopify Liquid, HTML, JSON-LD (JSON for Linking Data), and schema.org (data types and properties) must be familiar with this. But even if you're a skilled developer, it might be hard to define exactly what types of data and properties you need to add to your Shopify store.

As Shopify experts, through our Structured Data & Schema Markup Setup service we help Shopify merchants add structured data to their stores on a daily basis. We will summarize our experience in this post, and share the knowledge we have gained. We will talk about what structured data is and how you can implement it.

We will also tackle the specific schema.org data types and properties you should add to your Shopify homepage, product, collection, blog, and article pages.

After reading this guide, you'll realize that implementing structured data can be very easy, overwhelming at first glance, as long as you have the right details.

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