Shopify Conversion Rate Optimisation : Beginner's Guide

Anatomy of an Effective CRO Strategy

This is a complete guide to Shopify Conversion Rate Optimization that includes

In this new guide you’ll learn:

  • How to optimize your content
  • How to create SEO-friendly URLs
  • How to write titles and descriptions
  • Lots more
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Conversion rate optimization offers one of the fastest, most effective methodologies for turning your existing web traffic into paying customers.

Also known as CRO, conversion rate optimization can involve numerous tools and strategies, but they're all geared toward the same thing:

Converting visitors into leads and leads into customers.

There is a lot of conflicting and illuminating information out there about CRO. For instance, one study found that using long-form landing pages increased conversions by 220 percent.

However, some companies find that short-form landing pages work better for their audiences.

Similarly, about 75 percent of businesses who responded to another study stated that they struggled to find experts to help them optimize their landing pages.

Furthermore, 84 percent of landing pages have navigation bars, while studies show that removing navigation can boost conversions by up to 100 percent.

These numbers all illustrate why we need to focus on CRO if we want our businesses to succeed.

Let's look at some of the most important things you need to know about CRO. I'll walk you through the definition of CRO, the options you have for testing and iterating, and the strategies I've used to grow my own websites.

What Is Conversion Rate Optimization (CRO)?

Conversion rate optimization is the process of increasing the percentage of website visitors that convert on your site.

For instance, if you have a 25 percent conversion rate, that means 25 percent of people who visit your website actually convert.

It's kind of like running a retail store. Lots of people might enter and browse, but some leave without actually spending money.

The conversion optimization process focuses on two things:

  • Reducing friction in your funnel
  • Enhancing the value of your offer

How Do You Calculate It?

The Conversion rate is a ratio. It tells you what percentage of visitors to your website actually convert.

The equation is pretty simple:

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