There are a number of ways to increase your conversion rate and one of them is putting a “trust badge” to your online store, with the goal of convincing potential customers that the process is safe and secure.
At the end of the article, you’ll get a surprise goodie for your Shopify store enclosing the best trust badges for eCommerce businesses.
Let’s dive in.
There are five main types of website badges that you can implement on your site. Each one has its own meaning and use. You can decide which trust badges to use on your site, based on the desired effect you would like to achieve.
Below, you’ll find explanations for five different kinds of trust icons, as well as examples of each and how to acquire them.
This is one of the most common types of trust badges. In Google Chrome, this is the little lock that goes next to your URL:
It shows that your site has an SSL certificate and is secure. In fact, Google Chrome is now going a step further. By clicking on the lock icon next to any domain, you can then click on Certificate:
Many companies choose to put a secure payment badge somewhere on their homepage. Here is an example from TrustLock which specializes in creating trust seals for other companies:
It’s a very small, subtle logo in the bottom left-hand corner of the screen that reminds visitors their information is secure.
The most recent survey on the topic showed that the most trusted badge is from Norton:
One way you can encourage trust in your visitors is by assuring them they can get a refund. Most businesses offer a money-back guarantee of 14 – or 30 – days.
Here’s a visual:
It may be a small icon, but it goes a long way in making your users feel safer about handing over their credit card information.
Some companies use free shipping as a way to encourage more consumers to go through checkout. This is also another safeguard against shopping cart abandonment, as it reduces the probability that hidden costs may surface at checkout.
And while you can always tell your customers that you are giving free shipping, why not show them with a trusted sign? Here's an example for free shipping from an online fashion store with Shopify Trust badges or secure payment badges :
You will find that both are hard to miss with their free shipping badge (and money-back guarantee badge) They have bright (yellow) colors, and they stand out due to their style.
This is the kind of trust badge you want to show upfront right as your customers are headed toward the checkout.
Some people may argue that "payments accepted" is not really a badge of confidence. But when you think about it, it also borrows prestige from other firms using the approved payment logos.
Once people see the Visa, Mastercard, or Amex logos they see a brand they know and trust right away. Here is an example from the pricing page on SEMrush:
Can scammers put these logos on their pages as well? Of course.
But showing your audience that you accept widely used and trusted payment methods can give that little added boost of confidence they need to make a purchase.
One should consider the following advice when choosing trust badges icons in order to avoid looking like you are offering a false promise. They include:
Most internet users will be very happy to purchase products from sites that display guaranteed safe checkout badges with improved security, as they associate trust badges with increased security.
Big companies will highly benefit from using one of the major security company’s security badges.
Although they will cost your business more, they will make your business stand out among smaller companies.
Using bigger verification schemes might be costly but still, there are available affordable services. Many widely known companies are still offering the same secure connections.
You need to consider balancing the savings you make by using a smaller provider and the risks you may incur when your users are reminded that the website is unsafe.
Using social proof can allow users to see the previous customer’s feedback on your site about your business.
Genuine customer feedback is gradually becoming more relevant with time than the paid-for verification schemes.
However, it will also be a good idea to incorporate both the two. Sometimes you will only need to use social proof alone.
Most users nowadays using Google shopping want a faster online experience. To show your customers that your business is reliable, you need to become a Google certified shop.
It will also help your business to have a positive view of a widely respected authority and it also provides an easy way of showing off some of your positive customer feedback.
Having additional custom payment badges will give you the chance to connect with your visitors in your own way by creating a degree of trust and friendship. You tell your visitors you're able to get your neck on the line.
It's best to make your visitors feel comfortable but don't encourage them to make assumptions about their security.
It is also important to consult other companies in your sector and you should also display trust badges with each other.
With the Free Trust Badge Master app by HulkApps, you can show visual cues that reassure consumers that the particular store is deemed legitimate, secure, and trustworthy. You can customize your Shopify store design with eye-catching and functional payment badges and trust icons to make your store stand out.
The badges work instantly for any themes with easy common symbols to choose from Worldwide Shipping, Best Prices Guaranteed, 24/7 Customer Support. The badges work instantly with 90% of the top 50 best selling themes.
We want to get you going as soon as possible! So, we’ve put together a setup guide to help you. It’s really that easy to set-up :)
Choose the secure payment badges and trust badges you would like to display on your product page or wherever you want to place them on your site. If you don’t see the badges you are looking for, don’t worry.
You can choose to upload a custom icon of your choice or get your own custom trust badges or payment trust badges designed by our experts.
In that case, you can consider an individual Shopify service ‘Add Custom Trust Badges’ offered by HulkApps & save some extra pennies.
You need to activate the Badge before moving further, so click the ‘Active’ radio button and then click on Manage badges to select the badges you want to display.
Scroll to the bottom of the page and copy the "div class code" and Save.
Navigate to the theme coding and look for the "product.liquid" or "product-template.liquid" file.
Paste the copied code in the file wherever you need the payment badges to be displayed and Save the file.
Here's the example of how the product page will look after placing the code.
So you’re all set to speed on all the incredible benefits of the Free Trust Badge Master , try it in your store, and see how it works best for you.
Need more apps? Check out our full catalog within the Shopify app store.
And don’t forget to follow us on Twitter, Facebook, and Instagram!
More than that, if you’re seeking an extra pair of hands to help you set up the trust badges and payment badges for your Shopify store, you can consider buying our ‘Add buttons & badges’ service and our dedicated Shopify expert will help you throughout.
All in all, companies are using trust seals to make an incredible impression on potential clients. However, it’s of utmost importance to place your badge close to the important fields to reassure your customers to make them feel comfortable entering their sensitive information.
Trust badges are commonly placed in the following location on your website :
A trust seal can be set in the headline of a landing page where it is visible to potential clients right away. Here, it can be set near to significant items such as next to the phone number.
Trusted logos can be positioned underneath the lead capture form. It helps to remind and reassure customers that legitimate & established brands believe in the services of your site.
Adding the payment badges or trust badge icons on the cart page of your Shopify store will help you induce your customer & bring them to step closure to your checkout page.
You can embed the payment badges into the footer as a subtle reminder of your business legitimacy.
This can be the place where the customer will finalize the order and ready to make payment. Typically one of the most excellent places to display your security seals.
So, if you have got an eCommerce website, placing the trust badge icons correctly is likely the most vital decision to take in order to propel the growth of your online business.
Trust badges are important for every website, but they’re critical for sites that take payments, whether you have a full line of eCommerce products or you process simple transactions. They make your customers comfortable making a purchase, which ultimately leads to more sales.
Here are top 10 Free Trust Badges icons to Handle the 79.7% Cart Abandonment Reasons:
5 styles folders, each containing 20+ hand-crafted free trust badges PNG images, focused to overcome the 6 major sales objections 👇
If you’re interested in learning more about building trust & confidence among your Shopify site visitors, here are a few valuable resources you may want to consult:The Ultimate Guide to Trust Badges in Shopify Trust Badges: Where & How to Place in Your Shopify Store?