Table of Contents
- Introduction
- Why Price Sorting Matters
- Setting Up Magento 2 Sort by Price
- Benefits of Utilizing Extensions
- Conclusion
- FAQ
Introduction
Have you ever found yourself sorting an online store by price to pinpoint the best deals? If you're like most shoppers, this feature is indispensable. And if you're a Magento 2 store owner, offering this functionality can significantly enhance customer satisfaction and boost your sales. In today’s guide, we delve into configuring the price sorting feature in Magento 2, understanding its benefits, and exploring advanced sorting options to further improve your store’s user experience.
Why Price Sorting Matters
In the competitive world of e-commerce, small details can make a big difference. One such detail is the ability to sort products by price. Here's why this feature is essential:
Enhance User Experience
When customers can effortlessly find products within their budget, it leads to a smoother and more satisfying shopping experience. This convenience encourages repeat visits to your store, fostering long-term customer relationships. By offering both low-to-high and high-to-low sorting options, you cater to diverse shopper preferences, from bargain hunters to premium product seekers.
Boost Sales
Happy customers are more likely to make purchases. If shoppers can quickly locate items that fit their price range, they're less likely to abandon their carts. Efficient navigation through your product offerings reduces bounce rates and keeps potential buyers engaged, increasing the likelihood of completed transactions.
Setting Up Magento 2 Sort by Price
Historically, configuring price sorting in Magento required complex programming skills. Thankfully, Magento 2 has streamlined this process, making it accessible even for store owners without coding expertise. Let’s walk through the setup.
Default Sorting Options in Magento 2
Magento 2 comes with three default sorting options: Position, Product Name, and Price. Each of these options supports both ascending and descending order. Here's how you can leverage these for your store:
- Position: Determines the order based on product position in the category.
- Product Name: Sorts products alphabetically by their names.
- Price: Allows sorting products from the lowest to the highest price and vice versa.
For instance, if you choose to sort products by name in ascending order, the store will list products alphabetically from 'A' to 'Z'. Reversing this will list products from 'Z' to 'A'. Sorting by price follows a similar logic, allowing customers to view products within their desired price range effortlessly.
How to Configure
The steps to set up price sorting in Magento 2 are straightforward:
- Log in to your Magento 2 Admin Panel: Navigate to the backend of your website.
- Go to Stores: Click ‘Configuration’ under Settings.
- Catalog Settings: Find the ‘Catalog’ menu and click on ‘Catalog’.
- Product Listings: Under the ‘Product Listings’ tab, locate the ‘Sort by’ settings.
- Default Product Listing Sort by: Select ‘Price’ from the dropdown menu.
- Save Config: Don’t forget to save your configuration settings.
These steps ensure that when customers visit your store, they will see prices sorted according to your default choice, be it ascending or descending.
Advanced Sorting Options
If you want to offer more sophisticated sorting options to your customers, consider using extensions. Extensions like Mageplaza Better Sorting provide additional sorting criteria such as:
- Hot Deals: Sort by ongoing promotions.
- Discounts: Show products with the highest discounts first.
- Top Rated: Highlight products based on customer ratings and reviews.
- New Arrivals: Feature the latest products in your inventory.
By incorporating such advanced sorting options, you offer tailored shopping experiences that cater to specific customer needs and preferences.
Benefits of Utilizing Extensions
Flexibility and Customization
Extensions provide a higher degree of customization, enabling you to fine-tune your sorting methods to match your business goals. Whether highlighting bestsellers or new arrivals, these tools give you the flexibility to adapt to market trends effortlessly.
Improved Customer Engagement
Advanced sorting features engage customers more effectively by allowing them to discover products based on a variety of parameters. This engagement can lead to higher customer satisfaction and, ultimately, increased sales.
Conclusion
Implementing price sorting in Magento 2 is a simple yet powerful way to enhance your online store’s functionality. Not only does it improve user experience, but it also boosts sales by ensuring customers can quickly find products that fit their budgets. With Magento 2's built-in sorting capabilities and advanced extensions like Mageplaza Better Sorting, you can offer an optimized shopping experience that meets diverse customer needs.
Whether you’re just starting with basic price sorting or looking to implement more advanced features, understanding and leveraging these options will set your store apart in the competitive e-commerce landscape.
FAQ
1. How do I enable price sorting in Magento 2?
Navigate to the Magento 2 Admin Panel and go to Stores > Configuration > Catalog. Under Product Listings, select ‘Price’ in the ‘Default Product Listing Sort by’ dropdown and save the configuration.
2. Can I customize sorting options beyond price in Magento 2?
Yes, by using extensions like Mageplaza Better Sorting, you can add customizable sorting options such as Hot Deals, Discounts, Top Rated, and New Arrivals.
3. Do I need coding skills to set up price sorting in Magento 2?
No, Magento 2 provides user-friendly options in the admin panel to set up price sorting without requiring coding skills.
4. How does sorting by price improve user experience?
Sorting by price helps users quickly find products within their budget, enhancing their shopping experience and increasing the likelihood of purchase completion.
5. What are some advanced sorting options for Magento 2?
Advanced sorting options include sorting by Hot Deals, Discounts, Top Rated products, and New Arrivals, which can be implemented using third-party extensions for better customization.
By strategically utilizing these sorting options and configurations, you unlock the potential to create a more engaging and efficient shopping experience for your customers.
