Table of Contents
- Introduction
- Why Am I Seeing the Instagram Product Tagging Error?
- Ten Steps to Fix the Instagram Product Tagging Issue
- Instagram Shop Approval Requirements
- FAQs
- Conclusion
- Related Posts
Introduction
Have you ever encountered the frustrating message, "Your store isn’t eligible for Instagram product tagging" while trying to utilize Instagram Shopping for your Shopify store? You're not alone. This issue affects many startups and small businesses eager to leverage Instagram as a powerful sales channel. Interestingly, studies suggest that a significant number of Instagram users purchase products they discover on their feeds. However, a myriad of successful Instagram profiles operate without utilizing Instagram Shopping features.
This guide aims to dissect the common causes behind the "Your store isn’t eligible for Instagram product tagging" error and provide systematic solutions to overcome these hurdles. By the end of this post, you'll have a detailed understanding of how to set up and troubleshoot Instagram Shopping for your Shopify store effectively.
Why Am I Seeing the Instagram Product Tagging Error?
Several underlying issues could be preventing your Shopify store from tagging products on Instagram. Understanding these reasons is the first step towards resolving them.
Instagram Shopping Not Available in Your Location
Instagram Shopping isn’t globally available. Check Instagram's list of supported countries to verify if this service is accessible in your location. If you are traveling or if your business is based in a country where Instagram Shopping isn’t supported, you will encounter this issue.
Non-compliance with Instagram's Rules
Your store must adhere to Instagram’s commerce policies. This includes selling lawful products, ensuring direct purchases from your Shopify site or Instagram account, and dealing only in physical goods. Instagram Shopping prohibits the sale of services and digital products.
Incomplete Business Profile
An Instagram Business account is mandatory for Instagram Shopping. If you haven't switched your profile to business mode, do so immediately and verify your business by adding your email and Shopify website link.
Unlinked Facebook and Instagram Accounts
For Instagram Shopping to function, your Facebook Business page and Instagram account need to be connected. Ensure you have administrative access to the Facebook Business page and link it properly to your Instagram account.
Ten Steps to Fix the Instagram Product Tagging Issue
If the aforementioned reasons don’t apply to you and you’re still facing the issue, here are ten steps to fix it:
1. Switch Back to Instagram Personal Account
Resetting your Instagram account to personal and then reverting to business might help.
- Go to your profile and open the Settings menu.
- Select Account and choose the Switch Back to Personal Account option.
2. Disconnect Facebook and Instagram
This step helps refresh the connection between your accounts.
- Disconnect Instagram from Facebook: Navigate to Settings > Account > Linked Accounts > Facebook, then disconnect.
- Disconnect your Facebook page from Instagram: Go to Facebook Business Manager and find Instagram under Settings > Account and disconnect it.
3. Use the Shopping Template on Facebook
Switch to a Shopping template on your Facebook profile to ensure your page is properly configured.
- Go to Settings > Edit > Template on your Facebook profile.
- Select the Shopping template.
4. Restart Instagram
Clearing the cache and reinstalling the Instagram app can resolve minor glitches.
- For iOS: Navigate to Settings, select Instagram, and activate the Reset cached content slider.
- For Android: Go to Settings > Applications > Installed Applications, select Instagram, and press Clear Cache. Remove and reinstall the app.
5. Re-establish a Business Account on Instagram
If you switched back to a personal account, switch again to a business account.
- Go to Settings > Account > Profile > Change to Business Account.
6. Create a Facebook Product Catalog
A Facebook product catalog is necessary for Instagram Shopping.
- Open Facebook Business Suite and search for Commerce.
- Create a catalog and add at least nine products manually to avoid syncing issues.
7. Set Up Facebook Commerce Manager
Ensure your business details are verified by Facebook.
- Go to Business Manager and navigate to Commerce Manager.
- Enter your business information, including bank account details and business address.
8. Link Facebook Shop and Catalog
Connect your product catalog to your Facebook page.
- Select your product catalog in Business Manager and link a Facebook page.
- Wait for the connection to establish (usually takes between 5-15 minutes).
9. Create a "Shop Now" Button
Activate your Facebook shop by setting up a "Shop Now" button.
- Go to your Facebook page, click … > Edit Action Button > View Shop.
10. Reconnect Facebook and Instagram
Ensure you’re using the updated Instagram app and reconnect your accounts.
- Go to Profile > Settings > Linked Accounts > Facebook on Instagram.
- Log into Facebook, visit your page, and connect under Settings > Instagram.
It may take a few days for Instagram to approve your settings after these adjustments.
Instagram Shop Approval Requirements
To get approval from Instagram for product tagging, ensure your account meets the following criteria:
- Your products comply with Instagram’s policies.
- Your store sells physical products.
- Your Instagram account is a business profile.
- You have linked your Instagram account with a verified Facebook business page.
FAQs
How Many Instagram Followers Are Required to Tag Products?
There is no strict follower count needed to tag products in posts, but other sources suggest a legitimacy check based on follower count. However, you need over 10,000 followers or a verified profile to tag products in stories.
How Do You Enable Shopping on Instagram?
- Go to Instagram Profile > Settings > Business > Shopping.
- Select a product catalog to connect.
- Add a photo, caption, and tag the products from your catalog before posting.
For stories, use a Shopping sticker to highlight products.
Conclusion
Effectively marketing your Shopify products on Instagram can significantly boost your business. Despite initially challenging, overcoming the "Your store isn’t eligible for Instagram product tagging" error is manageable by systematically following the outlined steps. By ensuring compliance with Instagram’s policies and correctly linking your social media accounts, you’ll be on the path to successful Instagram Shopping.
After implementing these strategies, reconnect your Facebook and Instagram accounts, and with a bit of patience, you'll be successfully tagging and selling your products on Instagram.
Related Posts
Explore other helpful resources to further enhance your e-commerce strategies: