How to Embed Instagram Video on Website (Step-By-Step Guide)Table of ContentsIntroductionWhat Does It Mean to Embed Instagram Videos?How to Embed Instagram Video on Website (Step-By-Step)The Key Benefits of Embedding Instagram Videos on Your WebsiteBest 3 Tools for Embedding Instagram VideosConclusionFAQIntroductionIn the ever-evolving landscape of eCommerce, businesses continually seek innovative strategies to enhance their digital presence and customer engagement. One such effective strategy is integrating Instagram videos directly into your website. This approach leverages visually appealing and engaging content to capture visitor attention, boost site engagement, and ultimately drive conversions. In this comprehensive guide, we'll delve into the benefits of embedding Instagram videos on your website, explore the types of Instagram videos available, and provide you with step-by-step instructions on how to seamlessly integrate these videos using both built-in Instagram features and third-party tools.What Does It Mean to Embed Instagram Videos?Embedding Instagram videos into your website involves taking content from Instagram—such as Reels, Stories, and Carousel Posts—and integrating them into your web pages. This practice enables businesses to transport engaging visual content from social media to their website, maintaining audience interest and enhancing overall user experience.Types of Instagram Videos You Can EmbedInstagram offers several video formats that can be embedded into your website, each providing unique advantages.Instagram ReelsInstagram Reels are short, engaging videos designed to entertain and inspire viewers with various effects, audio, and creative tools. For eCommerce businesses, Reels present an excellent opportunity to showcase products in a highly engaging format.Instagram Video StoriesThese are temporary videos that disappear after 24 hours. Instagram Stories are perfect for creating a sense of urgency and encouraging immediate action, such as clicking on tagged products or visiting specific pages.Video Carousel PostsCarousel posts allow users to share multiple videos within a single post, making them ideal for telling a story or showcasing a product from different angles.How to Embed Instagram Video on Website (Step-By-Step)There are two primary methods for embedding Instagram videos on your website: directly through Instagram or using third-party tools like Tagshop.Method 1: Directly from InstagramThis method is straightforward and quick, especially for embedding individual posts.Select the Video: Ensure the video you want to embed is posted on a public account.Generate Embed Code: Open the Instagram post, click on the options button (three dots), and select Embed . Copy the generated code.Insert into Website: Paste this code into the HTML editor of your website wherever you want the video to appear.Method 2: Using TagshopTagshop simplifies the process of embedding multiple Instagram videos, making it ideal for eCommerce sites looking to showcase a curated feed.Login to Tagshop: Create or log into your Tagshop account.Collect Content: Aggregate videos from various Instagram sources, such as Reels, Stories, and user handles.Upload & Tag Products: Upload these videos to Tagshop and tag relevant products to create a shoppable experience.Customize Your Feed: Use Tagshop's customization tools to tailor your feed to match your website's aesthetics.Publish Your Gallery: Embed the generated feed into your website by pasting the code into your HTML.Embedding Instagram Videos on Different CMS PlatformsNow, let's explore how to embed Instagram videos on various Content Management Systems (CMS).1. Embedding on an HTML WebsiteGenerate Embed Code: As mentioned earlier, generate the embed code from Instagram.Insert Code: Place the generated code within your HTML file where you want the video to appear.2. Embedding on a WordPress WebsiteGenerate Embed Code: Obtain the embed code from Instagram.Add to Post/Page: Go to the WordPress editor for the specific post or page and switch to the HTML view. Paste the embed code directly into the content.3. Embedding on SquarespaceGenerate Embed Code: Use the steps mentioned to get the embed code.Embed in Squarespace: Navigate to the page or post where you want the video. Use the Embed block and paste the code.4. Embedding on WixGenerate Embed Code: As before, generate the embed code.Wix Editor: In the Wix Editor, add a new HTML Embed element and paste the code.5. Embedding on ShopifyGenerate Embed Code: Fetch the embed code from Instagram.Shopify Theme Editor: In Shopify, go to the theme editor, add a new HTML section, and paste the embed code.The Key Benefits of Embedding Instagram Videos on Your WebsiteEmbedding Instagram videos on your website is not just a visual upgrade; it brings several tangible benefits:Promotes Products & ServicesEmbedding video content allows customers to see products in action, offering a richer and more informative perspective than static images.Increased Engagement and User RetentionEngaging videos captivate visitors, encouraging them to spend more time on your site and explore further, enhancing user retention rates.Enhanced Marketing and Conversion RatesUser-generated content, such as customer reviews or unboxings, builds trust and authenticity, fostering a direct path to conversion.Improved Cross-Platform MarketingEmbedding videos creates a seamless bridge between your social media presence and your website, maintaining a consistent engagement level across platforms.Best 3 Tools for Embedding Instagram VideosTagshopTagshop is a specialized tool for eCommerce businesses, allowing them to aggregate Instagram content and create shoppable galleries.TagboxTagbox is known for its ability to curate engaging content galleries by sourcing content from hashtags and user handles.TagembedTagembed provides versatile aggregation and customization options, making it suitable for brands looking to enhance their web presence with social media content.ConclusionEmbedding Instagram videos on your website fosters a cohesive and engaging user experience, leveraging the power of visual content to drive sales and enhance customer interaction. By following the methods detailed in this guide, businesses can efficiently integrate social media content into their digital platforms, benefiting from increased engagement, trust, and conversion rates.FAQCan I embed private Instagram videos on my website?No, you can only embed videos from public Instagram accounts.What are the best tools for embedding Instagram content?Some of the best tools include Tagshop, Tagbox, and Tagembed.How often should I update the embedded Instagram content?Regular updates are recommended to keep the content fresh and relevant, especially if you're using dynamic product displays or seasonal promotions.Is it possible to make embedded Instagram videos shoppable?Yes, tools like Tagshop offer functionalities to create shoppable Instagram feeds directly on your website.