How to Do Keyword Research For E-commerce SEO Products

Table of Contents

  1. Introduction
  2. Why is Keyword Research for E-commerce SEO Products Important?
  3. 1. Brainstorm Product Categories and Keywords
  4. 2. Research Keyword Volumes and Competition
  5. 3. Analyze Your Top Keywords
  6. 4. Find Related Long-Tail Keywords
  7. 5. Map Keywords to Internal Pages
  8. 6. Perform On-site SEO for Target Keywords
  9. 7. Create Relevant Product Content
  10. 8. Analyze Site Structure and Internal Links
  11. 9. Monitor Rankings and Analyze Performance
  12. 10. Create Relevant Blog Content
  13. 11. Build Links From Industry Sites
  14. 12. Consider PPC Advertising
  15. Conclusion
  16. FAQ

Introduction

In the fast-paced world of e-commerce, visibility is crucial. With most consumers beginning their product searches online, your online store's visibility on search engines can significantly impact your sales. According to research, 43% of e-commerce traffic comes from organic search results, highlighting the importance of targeted keywords for driving traffic. This post delves into the strategies and techniques for conducting effective keyword research tailored for e-commerce SEO products, ensuring that your store attracts the right audience.

This guide aims to provide a comprehensive roadmap through the keyword research process for e-commerce, covering each essential step and offering insights into leveraging these keywords for optimal SEO performance.

Why is Keyword Research for E-commerce SEO Products Important?

Keyword research is the foundation of any successful e-commerce SEO strategy. The keywords you choose determine how often your site appears in search engine results, helping potential customers find your products more easily. By understanding which keywords are most relevant and commercially viable, you can better focus your SEO efforts, driving more targeted traffic to your site.

Here’s a step-by-step approach to keyword research that can significantly enhance your e-commerce SEO strategy.

1. Brainstorm Product Categories and Keywords

Begin your keyword research by brainstorming all the product categories, types of products, and specific items you sell. Compile an exhaustive list of relevant keywords and phrases for each category.

For instance, if your store sells women’s dresses, you might consider keywords like "women’s dresses," "party dresses," and "summer dresses." Remember, 75% of users never scroll past the first page of search results, so it’s essential to optimize your website with these relevant keywords to rank higher.

2. Research Keyword Volumes and Competition

Once you have a list of potential keywords, the next step is to research their search volumes and competition. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to check the average monthly searches and competition levels for each keyword. Target keywords with decent search volumes (typically 100+ monthly searches) and medium to low competition to increase your chances of ranking.

3. Analyze Your Top Keywords

After filtering your initial list based on search volumes and competition, analyze the remaining keywords more deeply. Assess how competitive each keyword is by looking at factors like keyword difficulty scores. Aim to target keywords with difficulty scores between 30-55, which are more manageable and provide a reasonable chance of ranking well.

4. Find Related Long-Tail Keywords

In addition to your main targeted keywords, don’t overlook the long-tail keywords. These are longer, more specific keyword phrases that visitors are more likely to use when they’re closer to making a purchase. Long-tail keywords can often have decent search volumes and are typically less competitive. Adding long-tail keywords like "affordable summer dresses for women" to your target list can help drive more qualified traffic to your site.

5. Map Keywords to Internal Pages

The next step is mapping your selected keywords to specific pages on your website. This means assigning primary keywords to the homepage, category pages, and product pages based on relevance. Some keywords may also reveal opportunities for creating new content pages that are more tightly focused on these search terms.

For example, primary keywords related to broader product categories can be mapped to your homepage or main category pages, while long-tail keywords might match better with specific product pages.

6. Perform On-site SEO for Target Keywords

With your keywords mapped out, it’s time to start optimizing each page. This involves:

  • Incorporating the target keyword naturally into the page’s title, headers, and body content.
  • Using the keyword in the meta description, alt tags for images, and URL if possible.
  • Ensuring that the content is rich, valuable, and relevant to what users are searching for.

This thorough on-site optimization helps your pages rank higher over time and improves overall user experience.

7. Create Relevant Product Content

Creating unique and informative product pages is critical, especially for long-tail keywords. Each product page should:

  • Feature detailed and engaging descriptions.
  • Include high-quality images and videos.
  • Have customer reviews and ratings.

Comprehensive and well-optimized product pages increase the likelihood of ranking for long-tail search queries and provide valuable information to potential customers.

8. Analyze Site Structure and Internal Links

Your website's structure and internal linking play significant roles in SEO. Ensure that your site navigation is logical and user-friendly. Use appropriate anchor text for internal linking to pass relevancy and authority between pages. Well-structured internal links help both users and search engines navigate your site more efficiently.

9. Monitor Rankings and Analyze Performance

Regularly tracking your SEO performance is crucial for understanding the effectiveness of your strategies. Monitor your keyword rankings and site analytics to gauge the results of your optimization efforts. Look for trends, identify which tactics are working, and make data-driven adjustments as needed.

Continuous analysis and iteration are key to maintaining and improving your SEO performance.

10. Create Relevant Blog Content

Creating informative blog content can significantly complement your product pages by attracting a wider audience and establishing your site as an authority. Write blogs targeting topics relevant to your products and industry. Each blog post should be optimized for keywords, include internal links to product pages, and feature engaging content that provides value to readers.

Publishing regular blog content not only boosts your SEO but also helps in driving organic traffic and generating backlinks.

11. Build Links From Industry Sites

Link building is a long-term process but can significantly enhance your SEO. Identify relevant industry sites that might be interested in linking to your resource pages or special product roundups. Reach out to these sites to establish connections and propose mutually beneficial partnerships. Guest posting on reputable sites within your industry is another effective way to build valuable backlinks.

Ensure all link-building practices are ethical and contribute to your authority and relevance.

12. Consider PPC Advertising

While SEO builds long-term organic traffic, pay-per-click (PPC) advertising can help you attract traffic more quickly. Set up campaigns on platforms like Google Ads and Bing Ads targeting your top keywords. Well-optimized PPC campaigns can drive immediate traffic and sales, and the data from these campaigns can provide insights to refine your SEO strategy further.

Conclusion

Effective keyword research and optimization are vital for driving organic traffic to your e-commerce site. By understanding and targeting the right keywords, you can enhance your site’s visibility, attract more qualified traffic, and ultimately drive more sales. Regularly monitoring your performance and adjusting strategies based on data ensures sustained success in the ever-evolving landscape of e-commerce SEO.

FAQ

Q: What tools are best for e-commerce keyword research? A: Tools like Google Keyword Planner, Ahrefs, and SEMrush are excellent for researching keyword volumes, competition, and finding related long-tail keywords.

Q: How often should I update my keyword strategy? A: Regular updates are essential. Monitor your keyword rankings and performance metrics regularly, and adjust your keyword strategy at least quarterly to stay competitive.

Q: How can I find long-tail keywords for my e-commerce site? A: Use keyword research tools to find long-tail keywords by exploring related search terms and analyzing search queries in your site's analytics to identify phrases users frequently use.

Q: Can PPC advertising impact my SEO? A: While PPC does not directly affect SEO, it can provide quick traffic data and insights that you can use to refine your SEO strategies and target high-converting keywords more effectively.

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