How to Customize Thank You Page in Magento 2

Table of Contents

  1. Introduction
  2. Why Customize the Thank You Page?
  3. Customizing the Order Success Page
  4. Customizing the Newsletter Success Page
  5. Additional Features
  6. Conclusion
  7. FAQ
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Introduction

In the highly competitive realm of e-commerce, every touchpoint with a customer holds significance. From browsing your online store to making a purchase, every interaction contributes to the customer's overall experience. A crucial, but often overlooked touchpoint is the thank you page—a simple acknowledgment of a completed transaction that can leave a lasting impression. Yet, surprisingly, Magento 2's default settings do not include a built-in option for customizing this page.

In this blog post, we will delve into how to customize the thank you page in Magento 2, providing detailed steps and insights for both experienced developers and those who prefer to use extensions. By the end of this guide, you'll understand how to enhance this important aspect of your customer journey, creating a more personalized and engaging shopping experience.

Why Customize the Thank You Page?

A thank you page that merely acknowledges a completed order with a bland confirmation message can be a missed opportunity to connect with your customers. Here are some compelling reasons to invest time into customizing your thank you page:

  • Build Customer Loyalty: A well-crafted thank you page can enhance customer satisfaction and encourage repeat purchases.
  • Promote Further Engagement: Use this page to guide customers towards other parts of your site, whether it’s through suggesting related products or prompting them to follow your social media channels.
  • Boost Marketing Efforts: Incorporate marketing assets such as coupons, referral incentives, or newsletter subscriptions to further your outreach efforts.
  • Enhance Store Credibility: A professional, customized thank you page reflects positively on your brand, showing attention to detail and a commitment to customer experience.

Now that we understand the importance, let's dive into the specifics of customizing the thank you page in Magento 2.

Customizing the Order Success Page

Using Magento 2 Default Settings

Unfortunately, Magento 2 does not natively support thank you page customization out of the box. Customization requires coding skills and a solid understanding of Magento's intricate development framework. However, for those willing to undertake this challenge, here are the steps:

  1. Create a Custom Module: Develop a new module within Magento 2 that specifically allows for customizing the thank you page.
  2. Define a Custom Block: Write the necessary PHP code to define a custom block for the order success page.
  3. Modify Layout XML: Adjust the layout XML files to include your custom block within the order success template.
  4. CSS and JS Customization: Utilize CSS and JavaScript to style and add functionality to your custom block.

These steps involve deep technical know-how. Therefore, many store owners opt for an easier and more flexible solution: extensions.

Using the Thank You Page Extension for Magento 2

For those who may not have advanced development skills, extensions like the Thank You Page for Magento 2 offer a user-friendly and powerful alternative. Here’s how to configure it:

1. Install the Extension

First, download and install the Thank You Page extension. Follow the installation guide provided with your purchase to ensure everything is set up correctly.

2. Basic Configuration

  • Navigate to the Extension Settings: After installation, go to the backend of your Magento 2 store and find the Thank You Page settings.
  • Enable the Order Success Page: Switch the extension to enabled for the order success page.

3. Customizing the Thank You Page

  • Fill Out Basic Information: Start by populating the basic information for the thank you page rule. This includes naming the rule and setting any necessary conditions.

  • Set Conditions: Define conditions under which this thank you page will be displayed. Conditions could include cart attributes, customer groups, or order totals.

  • Customize the Display Section: Now it's time to choose the layout style:

    • Simple Style: Suitable for straightforward thank you messages.
    • Complex Style: Allows more elaborate designs including additional features like promotional messages or related products.

  • Edit Page Content: Decide on the page title, subtitle, and description. Determine whether to show elements like a continue shopping button or personalized messages.

Customizing the Newsletter Success Page

The process for customizing the Newsletter Success Page follows a similar pathway to the Order Success Page:

  1. Enable the Newsletter Success Page: Within the Thank You Page settings, enable the newsletter success page.
  2. Route Configuration: Optionally, set a unique route for your thank you page related to newsletters. If left blank, the default 'subscribe' route will be used.
  3. Fill Out Basic Information and Set Conditions: Like the order success page, populate the rule's basic information and set conditions.
  4. Display Options: Choose from three premade styles for the layout. Customize these styles to align with your brand.
  • Style 1: A minimalistic approach focusing solely on the thank you message.
  • Style 2: A more detailed layout that can include images and additional text.
  • Style 3: Allows for embedding movement elements or animations to attract attention.
  1. Edit Content: Adjust the page title, subtitle, descriptions, and any extra elements you wish to include.

Additional Features

Using the advanced options in the Thank You Page extension can further enrich customer's experiences:

  • Display Coupons: Offer a discount code as a thank you for their purchase.
  • Social Sharing Options: Encourage customers to share their purchase on social media, increasing your brand’s visibility.
  • FAQs: Answer common questions to reduce post-purchase anxiety.
  • Related Products: Suggest products that complement the customer's recent purchase.

Conclusion

Customizing the thank you page in Magento 2 is a strategic move that can yield substantial benefits in customer satisfaction and retention. While Magento 2's default settings require a technical approach, extensions like the Thank You Page for Magento 2 make it accessible for all store owners, regardless of their coding skills. By personalizing these pages, you can foster a deeper connection with your customers, driving loyalty, and encouraging future interactions.

Whether enhancing your order success pages or newsletter confirmations, thoughtful thank you page customization can transform a simple acknowledgment into a compelling touchpoint in your customer's journey.

FAQ

1. Do I need coding skills to customize the thank you page in Magento 2?

  • You can either undertake custom development, which requires coding skills, or use an extension like the Thank You Page for Magento 2, which simplifies the process significantly.

2. What can I add to the Thank You Page?

  • You can include personalized thank you messages, promotional coupons, social media sharing buttons, FAQs, and related product suggestions.

3. Is it possible to customize the Thank You Page for specific customer groups?

  • Yes, using the conditions set within the Thank You Page extension, you can tailor thank you pages for different customer groups or based on order attributes.

4. How do customized thank you pages benefit my online store?

  • They improve customer experience, encourage repeat purchases, promote additional engagement with your brand, and enhance perceived professionalism and detail in your business operations.

5. Can I use animations or videos in my Thank You Page?

  • Yes, depending on the complexity of the style you choose within the extension, you can add multimedia elements to make your thank you pages more engaging.