How Commerce Shapes Society and Cultivates Culture: Insights from Future Commerce CEO Phillip Jackson

Table of Contents

  1. Introduction
  2. Commerce as a Cultural Phenomenon
  3. Predicting the Future of Commerce
  4. The Essence of Commerce in Shaping Our World
  5. Conclusion
  6. FAQ Section

In an intriguing blend of economics and sociology, Phillip Jackson, the co-founder and CEO of Future Commerce, offers a captivating thesis: commerce not only drives the economy but also profoundly shapes society and crafts culture. This concept, seemingly simplistic on its surface, reveals the intricate ways in which the mechanisms of trade and commerce influence societal values, foster cultural connections, and promote a gentler, more stable society.


Have you ever considered the impact of commerce beyond the mere exchange of goods and services for money? In a revealing conversation, Phillip Jackson shares his insights and forecasts about the evolving landscape of commerce and its potent influence on cultural and societal constructs. The lens through which Jackson views commerce is not limited to transactions or technological advancements; instead, he sees it as a crucial element in the fabric of society, promoting harmony and connecting diverse cultures. This blog post delves into Jackson's perspectives, unraveling how commerce acts as a cornerstone of culture and how it might evolve in the future, shaping our society in profound ways.

At the heart of this exploration is the question of how commerce, often seen merely as a driver of the economy, can actually be a powerful tool in fostering cultural identity and societal stability. By the end of this post, you will discover the multifaceted role of commerce in shaping our world beyond the marketplace.

Commerce as a Cultural Phenomenon

The Evolution of Commerce

Phillip Jackson’s journey with Future Commerce began in 2016, aiming to analyze and predict commerce trends. Throughout this time, the focus on technology as the future of commerce has shifted. Now, every business is seen as technology-enabled, pushing thinkers like Jackson to ponder what comes next. His exploration led him to a profound realization: commerce is not merely about technology or transactions - it is deeply embedded in our culture.

The Intersection of Commerce and Culture

Jackson’s theory that "commerce is culture" highlights a perspective often overlooked. He argues that independent cultures have historically come together through trade, not just for the sake of acquiring goods, but as a means of cultural exchange. This assertion challenges the traditional view of commerce as a strictly economic activity, underscoring its role in creating and expressing cultural values.

Commerce, according to Jackson, acts as a vital thread in the social fabric, connecting different cultures while also reflecting and reinforcing the values of a society. It transcends the basic concept of economic exchange and becomes a form of communication, a way of sharing and spreading cultural practices and ideas.

The Gentle Effect of Commerce on Society

Drawing on philosophical viewpoints, Jackson posits that commerce has a 'gentle' effect on society. This idea, rooted in the belief that commerce engenders a sense of ownership and value, suggests that individuals who engage in trade and possess valued goods are likely to become more responsible members of society. As societies engage in commerce, they accumulate wealth, which correlates with a decreased propensity for social upheaval. In this view, commerce not only shapes culture but also promotes social stability and peace.

Predicting the Future of Commerce

Innovation within Large Brands

Reflecting on the evolution of ecommerce, Jackson notes the shift from technology-driven commerce towards a deeper, culture-oriented understanding. Large brands, adapting to the digital landscape, demonstrate the capacity for innovation. Jackson observes that the most successful innovations often stem from teams that operate with an entrepreneurial mindset, emphasizing action over theory.

Looking Beyond Technology

As ecommerce matures, the focus shifts from the "how" to the "why" and "what" of commerce. Jackson sees the future of commerce not in technological advancements but in how these technologies serve to deepen cultural connections and express societal values. Commerce, in its essence, is poised to return to its cultural roots, fostering a landscape where economic activities are intertwined with cultural expression and societal growth.

The Role of Future Commerce

Through platforms like Future Commerce, Jackson and his team aim to explore and influence the trajectory of commerce, emphasizing its cultural significance. By producing content that examines commerce from a holistic perspective, they offer a roadmap for businesses aiming to navigate the future of trade.

The Essence of Commerce in Shaping Our World

Phillip Jackson's insights challenge us to rethink our relationship with commerce. In a world increasingly driven by digital transactions, remembering the human, cultural essence of commerce becomes paramount. Commerce, as Jackson posits, is more than an economic activity; it is a cultural and societal catalyst.

By embracing commerce as a tool for cultural expression and societal improvement, businesses, and individuals alike can contribute to a richer, more harmonious society. As we look to the future, understanding the profound connection between commerce, culture, and society will be crucial in navigating the challenges and opportunities that lie ahead.


Phillip Jackson's conversation sheds light on an often-overlooked aspect of commerce: its profound impact on culture and society. As we navigate the complex landscape of modern commerce, his insights remind us of the importance of viewing trade not just as a means of wealth generation, but as a powerful tool for cultural exchange and societal stability. Commerce, in its truest sense, is a reflection of who we are and what we value. It shapes our world in subtle yet significant ways, influencing how we connect, interact, and understand one another. Future Commerce, under Jackson's leadership, continues to explore this intricate relationship, offering valuable perspectives for businesses and individuals alike.

In embracing the cultural essence of commerce, we open doors to a more understanding, connected, and stable society. It is through commerce that we can bridge cultures, foster mutual respect, and build a better future. As we look ahead, let us consider how our commercial activities reflect and influence the broader cultural and societal landscape.

FAQ Section

Q: Can commerce really influence culture? A: Yes, commerce plays a significant role in shaping and expressing culture. Through trade, societies exchange not only goods but also ideas, values, and cultural practices.

Q: How does commerce promote societal stability? A: Commerce promotes stability by creating wealth and fostering a sense of ownership and value among individuals. A wealthier society is generally less susceptible to social upheavals.

Q: What is the future of commerce according to Phillip Jackson? A: Phillip Jackson believes the future of commerce lies in its cultural significance rather than solely in technological advancements. Commerce will increasingly serve as a medium for cultural expression and connection.

Q: How can businesses contribute to the cultural aspect of commerce? A: Businesses can contribute by valuing the cultural dimensions of their products and services, engaging in ethical trade practices, and fostering cultural exchanges through their commercial activities.