How an E-Commerce Site Increases Commercial Monthly Organic Traffic

Table of Contents

  1. Introduction
  2. What is Commercial Organic Traffic?
  3. Initial Challenges and Goals for E-Commerce Business
  4. Comprehensive SEO Audit
  5. Technical SEO Improvements
  6. Keyword Strategy Development
  7. Content Optimization and Creation
  8. Link Building and Outreach
  9. Conclusion
  10. FAQs
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Introduction

Imagine launching an online store with all the right products but not getting any traffic. The main reason? Your site isn't appearing in organic search results. It's a common yet critical issue that every e-commerce business should address.

Did you know that 43% of e-commerce traffic originates from organic Google searches? If your e-commerce website lingers on the second page of search results, you could experience a 67% decline in organic traffic. Needless to say, showing up on the first page of search results is crucial to success.

In this blog post, we will delve deep into strategies to boost commercial monthly organic traffic on an e-commerce site. From a detailed SEO audit to content optimization and keyword strategy, this article aims to be your comprehensive guide. By the end of this read, you'll understand the steps and best practices you need to implement to drive organic traffic effectively to your online store.

What is Commercial Organic Traffic?

Commercial organic traffic refers to the visits your website receives from search engine result pages (SERPs) for commercial keywords—keywords that potential customers use when they are either ready to buy or seeking information before making a purchase. This kind of traffic includes branded and non-branded organic searches, capturing monthly searches and clicks.

Initial Challenges and Goals for E-Commerce Business

Starting and maintaining an online store comes with its unique set of challenges and goals. Here are some key challenges faced by e-commerce businesses:

Challenges:

  • High competition: The e-commerce landscape is saturated.
  • SEO complexity: E-commerce sites are large, making SEO efforts time-consuming.
  • Visibility: Building brand awareness from scratch is tough.
  • User experience: Offering a seamless shopping experience is challenging but necessary.
  • Conversion optimization: Turning visitors into customers is harder than it appears.

Goals:

  • Brand Maximization: Enhance brand presence and recognition.
  • Customer Trust: Build and maintain customer trust.
  • Sustainable Growth: Aim for consistent sales and traffic growth.
  • Optimized SEO: Achieve top rankings for commercial keywords.
  • User Experience: Enhance the overall user journey on the site.

Overcoming these hurdles positions e-commerce sites for long-term growth, driving sustained sales and development.

Comprehensive SEO Audit

The first step to enhancing organic traffic is a comprehensive SEO audit. This involves evaluating your website’s on-page and off-page elements, including content, layout, navigation, speed, links, lead conversion, and more.

Key Elements to Audit:

  • Content Quality: Assess both text and visual content.
  • Site Layout: Ensure an intuitive, user-friendly layout.
  • Navigation: Simplify navigation to improve user experience.
  • Page Speed: Optimize loading speeds for better user retention.
  • Link Quality: Check for broken and outdated links.
  • Meta Tags and ALT Texts: Ensure proper usage for better search engine understanding.
  • Sitemap/Robots.txt: Confirm they are correctly configured.
  • Code Quality: Clean, efficient code enhances performance and SEO.
  • Data Privacy: Make sure you comply with data privacy regulations.

Technical SEO Improvements

Technical SEO is the backbone of a high-performing e-commerce website. It ensures search engines can effortlessly crawl, index, and understand your website’s content.

Key Aspects of Technical SEO:

  • Mobile Optimization: Ensure your site is mobile-friendly.
  • SSL Certification: Secure your site with HTTPS.
  • Canonical Tags: Avoid duplicate content issues.
  • Structured Data: Implement schema markup for rich snippets.
  • XML Sitemap: Keep it updated and submit it to search engines.
  • Robots.txt File: Correctly configure to guide search engine crawlers.

By addressing these technical aspects, your e-commerce site can improve visibility in search results, attract more organic traffic, and boost conversions.

Keyword Strategy Development

Keyword strategy is a critical component for increasing commercial monthly organic traffic. The right keywords make your website appear in searches related to your business, attracting targeted visitors.

Steps for Effective Keyword Strategy:

  1. Identify Relevant Keywords: Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find keywords related to your products.
  2. Focus on Commercial Keywords: Prioritize keywords with buying intent—terms like "buy," "discount," "best price," or "online store."
  3. Categorize Keywords: Divide keywords into groups like brand-specific, product-specific, and long-tail variations.

Benefits of Commercial Keywords:

  • High Conversion Rates: Keywords with buying intent usually have a higher conversion potential.
  • Qualified Traffic: Attract visitors specifically interested in purchasing.
  • Competitive Edge: Capture high-intent customers before rivals do.
  • Enhanced Authority: Ranking for commercial keywords boosts brand authority and credibility.

Content Optimization and Creation

Creating and optimizing high-quality content is crucial for driving monthly organic traffic from commercial searches. This involves regular content updates and making sure each piece is SEO-friendly.

Key On-Page SEO Elements:

  • Meta Headings and Descriptions: Write compelling meta titles and descriptions to improve click-through rates.
  • Alt Texts: Add descriptive alt texts for images to enhance accessibility and SEO.
  • Product Titles and Descriptions: Use simple, keyword-rich titles and unique, informative descriptions.

On-Page Optimization Tips:

  1. Optimize Product Titles and Descriptions: Incorporate relevant keywords naturally.
  2. High-Quality Images and Videos: Use HD images and videos to improve user experience and include alt tags.
  3. Internal Linking: Implement a solid internal linking strategy to distribute page authority and boost keyword rankings.
  4. Optimize URLs: Use short, descriptive URLs rich in keywords.

Link Building and Outreach

Link building remains vital for SEO, particularly for e-commerce sites. It involves acquiring high-quality inbound links to enhance the site's authority.

Effective Link Building Strategies:

  • Create Valuable Resources: Publish helpful content that earns backlinks naturally.
  • Broken Link Building: Identify broken links on other sites and suggest your content as a replacement.
  • Press Releases and HARO: Use these platforms to gain authoritative backlinks.

Outreach Strategies:

  • Shareable Content: Create content that is easy to share and promote it actively.
  • Product Reviews: Send products to bloggers and influencers for reviews.
  • Collaborations and Sponsorships: Partner with other businesses and sponsor events for backlink opportunities.

These efforts, when combined with a well-analyzed keyword position, can unleash the full potential of your SEO strategy.

Conclusion

Increasing organic traffic to an e-commerce site involves numerous factors. From technical SEO to content optimization and strategic keyword development, each element plays a crucial role. By implementing these strategies, not only can you improve your site's visibility but also attract and convert high-intent visitors, ultimately driving sustainable growth.

FAQs

How do you increase organic traffic on an e-commerce website?

To increase organic traffic, focus on SEO by optimizing keywords, improving site structure, and building quality backlinks.

What is an example of organic traffic?

Organic traffic occurs when a user searches for a term like “best crochet kits for beginners” on Google, finds your blog post ranking at the top, and clicks through to your website.

What are organic keywords for traffic?

Organic keywords are unpaid search terms aimed at attracting free traffic via SEO, as opposed to paid keywords used in PPC campaigns.

How much can SEO increase traffic?

Effective SEO strategies can drastically increase traffic. For example, Kinsta saw a 287% growth in organic traffic within three years through strategic SEO implementation.

By adhering to these strategies, you can ensure that your e-commerce business thrives in the competitive online marketplace.