Doohly: Transforming the Digital Out of Home Advertising Landscape in Australia and New ZealandTable of ContentsIntroductionThe Rise of Doohly in the DOOH MarketStrategic Leadership and InnovationCutting-Edge Technology and Customer-Centric FocusMarket Potential and Future ProspectsConclusionFAQIntroductionImagine walking through a busy urban center, and dynamic digital displays effortlessly capture your attention with highly targeted advertisements relevant to your immediate context. This is the promise of Digital Out of Home (DOOH) advertising, an industry that is growing exponentially worldwide. Central to this evolution is Doohly, a rising star in the AdTech sector, making waves in the Australian and New Zealand (ANZ) markets. Recent strategic developments, including leadership changes and successful capital raises, position Doohly for impressive growth. In this blog post, we will examine how Doohly is reshaping DOOH advertising in ANZ, exploring its innovative technology, strategic vision, and burgeoning market influence.The Rise of Doohly in the DOOH MarketDoohly has rapidly grown to become a key player in the DOOH advertising landscape. Key to this ascent is the company's dedicated mission to modernize digital engagement through innovative technology. Founded and led by co-founder and CEO Sean Law, Doohly has seen significant organic growth, particularly since mid-2023. The company's client base expanded from 11 to 19, and its networks surged from 14 to 29, indicating robust market traction and validation of Doohly's offerings.Expansion and Client BaseDoohly's recent client acquisitions, such as Monstavision, Advertro, and Maad Collective, alongside high-profile networks like Mitre10, Darwin Airport, and the South Sydney Rabbitohs, underscore its expanding influence. Notably, this growth has been driven entirely by referrals, highlighting the efficacy and customer satisfaction of Doohly’s platform. With the DOOH market in ANZ valued at AUD $430 million, Doohly's expanding footprint signifies a critical shift towards more sophisticated, technology-driven ad solutions.Strategic Leadership and InnovationDoohly's strategic focus on leadership and innovation is exemplified by the recent appointment of Adam Rowe as Head of Operations. Rowe brings over a decade of experience from his tenure at oOh!media and Claude Outdoor, where he led significant operational transformations. His deep understanding of the DOOH industry and proven track record are expected to drive further innovation and operational efficiency at Doohly.The Role of Adam RoweThe addition of Rowe to the leadership team is strategic, aimed at bolstering Doohly's market position and enhancing its innovative capabilities. Under his operational leadership, Doohly aims to deliver even greater efficiency and effectiveness in campaign management for its clients. This appointment follows a successful capital raise, which saw AUD $500,000 from existing investors, including Archangel, Skalata, and Brisbane Angels. In total, Doohly has raised AUD $1 million over the past year, funds that will be instrumental in fueling the next phase of growth.Cutting-Edge Technology and Customer-Centric FocusA significant aspect of Doohly's success is its best-in-class content management system (CMS). This platform has been central to delivering operational savings, increased return on investment (ROI), and time savings for clients across six countries. The CMS enables advertisers to create, manage, and optimize their DOOH campaigns with unprecedented ease and efficiency, setting Doohly apart from competitors.Innovation in ActionThe number of creatives served by Doohly has now exceeded 4 billion since July of last year. This staggering figure not only demonstrates the platform’s scalability but also its effectiveness in engaging audiences. As digital landscapes evolve, Doohly’s commitment to harnessing innovative technologies is driving its mission to redefine what is possible in DOOH advertising. The appointment of Rowe is expected to further enhance these technological capabilities, ensuring that Doohly remains at the forefront of the industry.Market Potential and Future ProspectsLooking ahead, Doohly’s market positioning is incredibly promising. Brendon Cook OAM, Chair of Doohly’s Advisory Board and an OOH industry pioneer, highlights the company’s potential to capture a significant share of the global DOOH market, valued at USD $25 billion. Cook emphasizes the unique strengths of Doohly’s CMS platform and its customer-centric approach as foundational to future success.Expanding Market ShareWith Rowe’s expertise and the recent capital influx, Doohly aims to accelerate its market share growth through enhanced innovation, marketing initiatives, and operational excellence. The strategic focus is not only on maintaining strong growth in ANZ but also on expanding its global footprint. This global expansion is bolstered by the strong endorsement from clients and the demonstrable ROI benefits delivered through Doohly’s platform.ConclusionDoohly is at the cusp of transforming the DOOH advertising landscape in Australia and New Zealand, propelled by strategic leadership, innovative technology, and a strong customer-centric focus. With a proven CMS platform, significant operational enhancements under Adam Rowe, and a clear vision for future growth, Doohly is well-positioned to expand its market presence. The company’s ability to attract high-profile clients and deliver substantial ROI is a testament to its robustness and strategic acumen.As the digital landscape continues to evolve, Doohly is set to redefine the possibilities within DOOH advertising, not only within ANZ but on a global scale. Investors, advertisers, and stakeholders alike should watch closely as Doohly capitalizes on its momentum, driving digital innovation and reshaping the future of DOOH advertising.FAQWhat is Doohly?Doohly is an emerging AdTech company specializing in Digital Out of Home (DOOH) advertising. The company is noted for its innovative content management system (CMS) and significant market presence in Australia and New Zealand.Who is Adam Rowe?Adam Rowe is the newly appointed Head of Operations at Doohly. He brings extensive experience from his previous roles at oOh!media and Claude Outdoor, where he led significant operational transformations.What is the significance of Doohly’s recent capital raise?Doohly recently raised AUD $500,000 from existing investors, bringing the total capital raised in the past year to AUD $1 million. This capital will be used to further drive innovation, marketing, and operational efficiencies.How has Doohly grown its client base?Doohly has experienced organic growth driven entirely by customer referrals, expanding its client base from 11 to 19 and its networks from 14 to 29 since mid-2023.What impact does Doohly aim to have on the DOOH market?Doohly aims to modernize digital engagement through its innovative CMS platform, delivering substantial operational savings, increased ROI, and time savings for its clients. The company is positioned to capture a significant share of the global DOOH market.What is the future outlook for Doohly?Doohly is poised for continued growth and market expansion, driven by strategic leadership, innovative technology, and strong investor backing. The company aims to enhance its market share in ANZ and expand globally, capitalizing on its momentum and robust platform offerings.