Table of Contents
- Introduction
- What are Featured Products?
- Why You Should Feature Products in Your Online Store
- How to Select Products for Your Featured Collection
- Best Practices for Maximizing Your Shopify Featured Products
- How to Add Featured Products on Shopify
- Wrapping Up
- FAQs
Introduction
Imagine entering a store where the best products are showcased prominently, catching your eye immediately. Exciting, right? This exact strategy can transform your Shopify store, propelling your sales and customer satisfaction. Let's delve into how featured products can be your secret weapon for an engaging and profitable ecommerce business.
In this blog, we’ll explore the concept of featured products and why displaying them strategically can market your store more effectively. You’ll learn how to choose the perfect items for your Shopify featured collection and best practices to get the most out of them. We’ll also guide you on how to set up these featured products in Shopify. By the end, you'll have all the insights necessary to boost visibility and drive more sales. Ready to see your Shopify store flourish? Let’s dive in!
What are Featured Products?
Featured products are a powerful marketing strategy where selected items are highlighted prominently on your online store. These products act as your store’s VIPs, often showcased on your homepage, category pages, or dedicated sections. Think of them as the stars of your ecommerce theater, designed to grab visitor attention and guide customers towards making a purchase.
By spotlighting specific items, you direct shoppers to new arrivals, bestsellers, or seasonal specials, enhancing visibility and sales. For example, a brand like Gymshark prominently features new products on its homepage, ensuring they catch visitors’ eyes immediately.
Why You Should Feature Products in Your Online Store
Highlighting certain products brings numerous advantages:
- Increased Visibility: Featured products are more likely to be seen by visitors, driving higher engagement and sales.
- Focused Marketing: You can promote items like new arrivals or seasonal products effectively.
- Enhanced User Experience: Shoppers find popular or new items quickly, improving their shopping experience.
- Boosted Sales and Inventory Turns: Strategically featuring items helps clear out old stock and boosts sales for particular products.
When done correctly, this strategy can lead to higher customer satisfaction and increased revenue.
How to Select Products for Your Featured Collection
Selecting the right products to feature can significantly impact your sales. Here’s how you can choose effectively:
1. Popularity and Sales Data
Start with your best-selling products. Check your sales data in Shopify admin to identify which products are in demand. Featuring these popular items can drive more sales as they attract new customers due to their proven appeal.
2. Seasonal Relevance
Consider the time of year when selecting products. For instance, feature swimsuits in the summer and coats in the winter. Seasonal relevance makes products more appealing and timely for your customers, enhancing their shopping experience.
3. Inventory Levels
Ensure you have enough stock before featuring a product. Nothing sours a customer experience like discovering an item they want is out of stock. Always feature items that meet the expected demand to maintain satisfaction and drive sales.
4. Profit Margins
Focus on high-margin products. Featuring items with good profit margins can maximize your revenues. If a product is both popular and profitable, it's an excellent candidate for your featured collection.
5. Personalization
Personalize the collection based on customer data, such as browsing history and past purchases. A tailored approach makes shoppers feel valued and can increase the likelihood of them finding something they love, thus boosting sales.
6. Customer Feedback
Incorporate products with positive reviews into your featured collection. Customer feedback can often highlight hidden gems in your inventory that's worth promoting.
Bonus Tip: Rotate Featured Products Regularly
Keep your collection fresh by rotating featured products regularly. Monthly updates can maintain interest and even provide insights into what products perform best, allowing you to adjust strategies accordingly.
Best Practices for Maximizing Your Shopify Featured Products
Want to make the most out of your featured collections? Here are five best practices to follow:
1. Find the Right Placement
Place featured products strategically on your homepage for maximum visibility. Use eye-catching banners and product highlights on category pages to draw attention. Popups and embedded banners can also help, but use them sparingly to avoid annoying your customers.
2. Use High-Quality Images
Visual appeal is crucial in ecommerce. Ensure your featured products use high-quality images, showcasing them in the best possible light. Multiple angles and clear, professional photos can make the products irresistible and boost sales.
3. Display Prices and Discounts Prominently
Transparency in pricing builds trust. Make sure prices, especially discounted rates, are clearly displayed. Highlight any sales or special offers prominently, using different colors or icons to draw attention to discounts.
4. Offer Bundles
Bundles increase perceived value. Pair complementary items together at a discounted rate to boost sales and enhance customer satisfaction. For example, offer a laptop with a matching case at a combined lower price.
5. Leverage Shopify Features and Apps
Optimize your Shopify store using built-in features and apps. Choose a theme that showcases featured products effectively and utilize Shopify’s drag-and-drop editor to create engaging sections. Apps like OptiMonk can further enhance product display and management with dynamic popups and embedded banners.
How to Add Featured Products on Shopify
Adding featured products to your Shopify store is straightforward. Here’s how:
1. Using Shopify’s Built-in Feature
- Log into your Shopify admin panel.
- Navigate to the ‘Online Store’ section.
- Customize your theme by clicking on ‘Themes’ and then ‘Customize’.
- Add a featured collection from the left sidebar in the theme editor.
- Select ‘Featured Product’ or ‘Featured Collection’ from the dropdown and choose your products.
- Save and publish. Your featured products will now be live and prominently displayed.
2. Using OptiMonk
- Install OptiMonk from the Shopify App Store.
- Create a new campaign in the OptiMonk dashboard, choosing a popup or embedded format.
- Design your campaign with OptiMonk’s editor, customize with branding, add headlines, and select your products.
- Set up targeting rules to specify when and where the popup will appear.
- Launch your campaign. OptiMonk will display your featured products according to your chosen rules.
Wrapping Up
Featuring products in your Shopify store is an effective way to attract more visitors and boost sales. By showcasing high-quality, timely, and personalized collections, you create an engaging shopping experience that encourages purchases. Start leveraging this strategy to highlight discounted items, new arrivals, and seasonal products, taking your Shopify store to new heights.
Ready to get started? Create your free OptiMonk account now and unlock your store’s full potential!
FAQs
Q: What are the benefits of featuring products on Shopify? A: Featuring products increases their visibility, focuses marketing efforts, enhances user experience, and boosts sales and inventory turns by promoting high-demand items.
Q: How should I choose products for my featured collection? A: Select products based on popularity, seasonal relevance, inventory levels, profit margins, personalization potential, and customer feedback. Regularly rotating your featured products can also help keep customer interest high.
Q: What are some best practices for displaying featured products? A: Use high-quality images, clearly display prices and discounts, offer product bundles, and leverage Shopify's features and apps for optimized product showcasing.
Q: How can I set up featured products on Shopify? A: You can use Shopify’s built-in feature to add and customize a featured collection directly through the theme editor, or use apps like OptiMonk for more dynamic presentation and targeting options.
