Shopify Wishlists Apps: Wishlist Plus vs Wishlist King

Table of Contents

  1. Introduction
  2. How Does Wishlist Plus Work?
  3. How Does Wishlist King Work?
  4. How Much Does Wishlist Plus Cost?
  5. How much does Wishlist King cost?
  6. Cost Analysis: Wishlist Plus vs. Wishlist King
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


With e-commerce sales projected to surpass $6 trillion by 2024, the significance of wishlist functionality cannot be overstated. These powerful tools not only enhance the shopping experience but also serve as a vital part of a store's conversion and retention strategy. Amidst the myriad of options available, Wishlist Plus and Wishlist King emerge as formidable contenders in the arena of wishlist apps for Shopify stores. Both apps excel in their integration capabilities and their potential to positively impact user engagement.

How Does Wishlist Plus Work?

Wishlist Plus, developed by Swym Corporation, offers an intuitive platform for shoppers to bookmark products, with a seamless setup that requires no coding. Its standout features include event-triggered email campaigns, the ability to share wishlists through various channels, and even a guest wishlist feature that bypasses the need for user logins. For businesses of all sizes, these features not only improve the shopping experience but also deepen customer engagement and bring about an increase in sales. Picture a shopper receiving a timely notification for a price drop on a coveted item, leading to an immediate purchase—Wishlist Plus makes such scenarios a reality.

How Does Wishlist King Work?

Like its competitor, Wishlist King by Appmate provides a wishlist functionality tailored to enhance customer journeys. It allows shoppers to track their favorites and convert interest into sales at their convenience. The app promises ease of customization and integration with Shopify themes, and even offers services such as migrating existing wishlists from other apps. For a Shopify store owner, envision the impact of understanding popular items on the wishlist to better tailor stock levels and promotions—Wishlist King equips retailers with this very insight.

How Much Does Wishlist Plus Cost?

Cost-effective solutions are vital for businesses to maintain profitability while providing value. Wishlist Plus offers a range of pricing tiers, starting with a robust Free plan aimed at startups. The Starter plan at $14.99 per month introduces wishlist reminders and advanced reporting, ideal for growing businesses. Progressing to the Pro and Premium plans, priced at $49.99 and $99.99 respectively, larger enterprises can leverage more comprehensive features such as Klaviyo integration and API support. Note that there are no additional costs or hidden charges, as all plans come with transparent pricing.

How much does Wishlist King cost?

Wishlist King introduces a pricing model that scales with your Shopify subscription. Its Basic Shopify plan costs $4.95 per month, offering unlimited wishlist functionality tailored for smaller stores. The standard Shopify plan is available at $19 per month, with its advanced Shopify tier at $29 monthly, catering to more established businesses. For enterprise solutions, Shopify Plus stores can expect a $49 monthly fee, which includes priority support. Priced competitively, these plans underscore Wishlist King's commitment to comprehensive wishlist functionality across different business sizes.

Cost Analysis: Wishlist Plus vs. Wishlist King

When comparing costs, Wishlist Plus provides a free tier, which can be a significant draw for new or cost-conscious businesses. As businesses grow, both apps scale in price and features, with Wishlist King generally offering a lower entry price at each tier. While Wishlist Plus leans towards more advanced features at higher tiers, Wishlist King emphasizes unlimited functionality across all plans. Therefore, the choice boils down to specific business needs—whether a broad range of features or unlimited wishlists is a priority.

User Reviews & Customer Support Insights

Is Wishlist Plus good?

Wishlist Plus boasts an impressive 4.8-star rating from 1953 reviews. Users likely appreciate its diverse and customizable features alongside responsive customer support. Considering its detailed reports and marketing capabilities, it caters to businesses looking to harness data-driven strategies. The stellar rating indicates strong user satisfaction, likely influenced by the app's robust integration and comprehensive feature set.

Is Wishlist King good?

With a slightly higher average rating of 4.9 stars from 322 reviews, Wishlist King appears equally competent. Customer feedback may point to easy customization and smooth integration with Shopify themes as key favorable aspects. The app's unlimited wishlist functionality at all price points may resonate well with businesses of varying sizes, as reflected in its glowing user ratings.

User Preference: Wishlist Plus or Wishlist King?

Wishlist Plus' larger number of reviews suggests wider usage, potentially indicating a broad appeal and proven track record. However, Wishlist King's marginally higher rating, despite fewer reviews, suggests strong approval among its user base. Preference may vary based on the size and specific needs of a business, such as demand for rich features versus importance of cost-efficiency in scaling wishlist features.

Integration and Compatibility Comparison

Wishlist Plus Integrations:

Wishlist Plus offers integration with a range of platforms, including Shopify Flow, Shopify POS, and various email marketing services like Klaviyo and Omnisend. For businesses relying on comprehensive data analytics and marketing automation, these integrations enhance the functionality of wishlists, offering tailored marketing campaigns and extensive customization.

Wishlist King Integrations:

Wishlist King's primary software integrations focus on marketing and analytics tools such as Google Analytics and Facebook Pixel, which are crucial for tracking the effectiveness of wishlist features. For stores requiring multilingual support, Wishlist King’s compatibility with various multi-language apps is an additional benefit, aiding in a more personalized and inclusive shopping experience.


Both Wishlist Plus and Wishlist King bring notable strengths to Shopify stores, including extensive integration opportunities, scalability, and customizable wishlist experiences. While Wishlist Plus shines with its feature-rich offerings tailored to larger operations, Wishlist King draws appeal from its ease of use and cost-effective unlimited wishlist functionality. The ideal choice will depend on whether a store prioritizes intricate customization and analytics (Wishlist Plus) or seeks straightforward unlimited functionality with a focus on cost-efficiency (Wishlist King). Regardless, both present compelling options that cater to fostering deeper customer engagement in e-commerce.

Still Searching for the Right Fit?

When it comes to creating an outstanding online shopping experience on Shopify, wishlists are indispensable. They empower your customers to curate their desired items, signaling which products stir the most interest. If you've been exploring various wishlist apps for your Shopify store, it may be time to consider the Hulk Advanced Wishlist.

Introducing Hulk Advanced Wishlist

Designed meticulously by, the Hulk Advanced Wishlist app stands as a pivotal tool to enrich your customer's shopping journey. With impeccable attention to user needs and a seamless experience, it bolsters your store in more ways than one.

Key Features

  • WCAG-Compliant Wishlist Experience: Your customers deserve the best, and Hulk Advanced Wishlist delivers just that with a fully compliant, accessible experience.

  • Variant Support: Not only can your customers add products to their wishlists, but also specific variants of those products.

  • Guest Wishlist Feature: Even non-registered shoppers can compile their favorite items, drastically reducing the chances of cart abandonment.

  • Social Sharing Capability: Sharing wishlists on social media, through links, and via email turns satisfied shoppers into brand advocates.

  • Analytical Insights: Understand your customer's preferences better with deep analytical insights from the wishlist dashboard.

  • Shopify Flow & Zapier Integration: Create unique automated workflows to enhance customer engagement and retention.

Why Hulk Advanced Wishlist?

In the landscape of Shopify wishlist apps, compatibility and advanced features make all the difference. Not only does Hulk Advanced Wishlist integrate with Shopify Flow, Klaviyo, Google Analytics, and other essential services, but it also ensures your customers can navigate and save their favored products without any hassles. By choosing Hulk Advanced Wishlist, you are not just installing an app; you're elevating the entire shopping experience.

Pricing Structure

Affordability meets functionality with Hulk Advanced Wishlist. Starting from just $4.90/month after a 7-day free trial, you get access to an array of features that are designed to cater to your specific business needs. The transparent pricing tiers ensure there's a plan that fits the scale and budget of your Shopify store.

Merchant Feedback

The app boasts an impressive rating of 4.9 stars, indicating high merchant satisfaction. With 109 reviews, the voice of success resonates through the feedback of happy users who have experienced growth and improved customer interaction.

In Conclusion

Redefine wishlisting in your Shopify store with Hulk Advanced Wishlist. It's time to give your customers the wishlist experience they deserve while boosting your store's performance. If you're ready to witness a transformative change in how your customers engage with your products, take the next step.

Make your customer's wishes come true with Hulk Advanced Wishlist →

Transform browsing into sales, and interest into action. Unleash the power of a sophisticated wishlist on your Shopify store today.