Shopify Wishlists Apps: Wishlist King vs Wishlist Rocket

Table of Contents

  1. Introduction
  2. How Does Wishlist King Work?
  3. How Does Wishlist Rocket Work?
  4. How Much Does Wishlist King Cost?
  5. How much does Wishlist Rocket cost?
  6. Cost Analysis: Wishlist King vs. Wishlist Rocket
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


Statistics show that features such as wishlists can markedly increase the average order value for online stores. Wishlist functionality not only enriches the shopping experience but can also be a strategic tool in boosting sales and understanding customer preferences. In the Shopify ecosystem, apps like Wishlist King and Wishlist Rocket have emerged, offering stores the ability to incorporate sophisticated wishlist options for their customers. These applications are designed to integrate effortlessly with a store's theme, making the addition of a wishlist a seamless and intuitive process.

How Does Wishlist King Work?

Wishlist King by Appmate is a comprehensive solution that allows shoppers to create and manage their favorite products across a store. Offering a one-click setup, it encourages users to return and make purchases from their curated lists. It's highly customizable through the Shopify Theme Editor and offers strategic insights for store owners by revealing popular items. Wishlist King is versatile, catering to businesses of varying sizes. For startups, it's a plug-and-play solution that enhances customer retention. Mid-size businesses benefit from the advanced insights it provides, allowing them to target users effectively. Meanwhile, large enterprises can take advantage of the high-end scalability and priority support, especially with the Shopify Plus plan which integrates with hydrogen and other headless stacks. It offers practical benefits such as email reminders that nudge customers to make a purchase, seamless integration with themes without disrupting the user experience, and free customization support. Imagine a holiday season where customers easily add products to their wishlists and receive reminders just in time for a flash sale, significantly increasing conversion rates for the retailer.

How Does Wishlist Rocket Work?

Wishlist Rocket by Rocketmonk Software offers an intuitive wishlist experience with its easy-to-navigate 'Add to Wishlist' button. Aimed at fostering a quick and easy user journey, it also brings in tools for conversion, such as email, SMS alerts, and low stock notifications. This app's straightforward setup and aesthetically pleasing design make it a compelling option for boutique stores and mid-market retailers. Even without advanced technical skills, a small business owner can offer a wishlist feature immediately upon install. For a growing business, features like wishlist reports and guest wishlist capabilities are invaluable. The unlimited wishlist items on the Plus plan accommodate scaling with ease, without additional costs or growing pains. Wishlist Rocket places emphasis on immediacy and simplicity, with features like instant checkout from wishlists and mobile-friendly design, aiming to boost sales through direct engagement and strategic reminders. Envision a scenario where a customer receives a back-in-stock alert for an item they coveted, leading to immediate purchase and a happy, loyal customer.

How Much Does Wishlist King Cost?

In the world of e-commerce, finding cost-effective methods to enhance the customer journey is crucial. Wishlist King's pricing structure includes: - Basic Shopify: At $4.95/month, this plan provides unlimited wishlist functionality for Shopify Basic stores without any limitations. - Shopify: Priced at $19/month, this option includes all aforementioned features for standard Shopify stores. - Advanced Shopify: For $29/month, it offers the same for Shopify Advanced stores. - Shopify Plus: The premium tier at $49/month is targeted at large, high-volume stores and includes everything from the lower tiers, plus priority support and special compatibility features. Each plan is designed with the varying needs of different e-commerce businesses in mind, with no additional hidden fees.

How much does Wishlist Rocket cost?

Wishlist Rocket presents a simpler pricing model with two tiers: - Free: This tier allows for 100 wishlisted items per month and includes basic wishlist functionalities, making it suitable for new or small stores. - Plus: At $10/month, you get unlimited wishlisted items, no branding, full setup support, and more, making it ideal for stores ready to take their conversion tactics to the next level. This straightforward pricing ensures that businesses do not pay for more than what they require, keeping overheads low.

Cost Analysis: Wishlist King vs. Wishlist Rocket

When comparing the pricing strategies of Wishlist King and Wishlist Rocket, it's evident that both cater to different market segments. Wishlist King's tiered pricing accommodates businesses as they grow, while Wishlist Rocket offers a more binary choice, emphasizing simplicity and ease of use. Both applications do not mention trial periods or discounts within the provided information, but their value propositions are clear: Wishlist King serves a broad spectrum of store sizes with its scalable plans, while Wishlist Rocket is particularly compelling for stores with a focus on lean operations and cost efficiency.

User Reviews & Customer Support Insights

Is Wishlist King good?

With a stellar 4.9 star rating from 322 reviews, Wishlist King evidently meets, if not surpasses, user expectations. The app’s comprehensiveness and customization capabilities likely contribute to this high rating. Given its features, users probably appreciate the robustness of the app across different store sizes. Support-wise, the mention of "priority support" for Shopify Plus users suggests a tiered customer service structure which may influence positive ratings. The quality of post-sale support is a critical component that affects user satisfaction, and Wishlist King's approach seems to be well-received.

Is Wishlist Rocket good?

Matching Wishlist King's 4.9 stars but with 146 reviews, Wishlist Rocket also enjoys high praise. Its ease of use and installation process are likely significant factors in its favor. With fewer reviews, it could mean it's on a growing trajectory or it has a niche but satisfied user base. Wishlist Rocket's straightforward access to customer support and setup assistance are key elements likely reflected in its ratings, underscoring the importance of direct and effective customer care.

User Preference: Wishlist King or Wishlist Rocket?

The preference between Wishlist King and Wishlist Rocket could be swayed by the number of reviews, with Wishlist King currently leading. This suggests a longer or more extensive user base, which could instill trust in prospective users. However, it's important to consider that Wishlist Rocket’s newer entry into the market may make it an emergent favorite, especially for users who value simplicity.

Integration and Compatibility Comparison

Wishlist King Integrations:

Wishlist King impresses with integrations with multilingual apps, Collection Filters, Facebook Pixel, Google Analytics, and Klaviyo. These tools enhance marketing efforts and provide valuable analytics, boosting the app's utility.

Wishlist Rocket Integrations:

As per the provided data, Wishlist Rocket does not list specific integrations, which could be seen as a limitation compared to Wishlist King. However, its compatibility with all Shopify themes and focus on simplicity might appeal to users who require less complexity in their operations.


Both Wishlist King and Wishlist Rocket offer distinctive advantages in managing Shopify wishlists. Wishlist King’s extensive list of features and plans suggest it is well-suited for businesses of all sizes looking for depth and scalability. Wishlist Rocket’s straightforward design and functionality make it attractive to stores that prioritize ease of use and simplicity. User reviews point towards high satisfaction for both apps, but the broader user base of Wishlist King might lean towards a preference, potentially due to its additional features and customer support. In terms of strengths, Wishlist King offers robust integrations and customizability, while Wishlist Rocket wins on simplicity and cost-efficiency. Wishlist King could improve on making its advanced features more accessible for smaller businesses, whereas Wishlist Rocket could expand on integrations and advanced functionalities. For businesses in need of a feature-rich wishlist with expansive integration options, Wishlist King is the recommended choice. Conversely, for those seeking a lean, cost-effective solution with essential wishlist functionalities, Wishlist Rocket might be the more appropriate pick. In conclusion, the decision hinges on the specific needs of the business and the value each app offers in augmenting the customer shopping experience.

Still Searching for the Right Fit?

When it comes to creating an outstanding online shopping experience on Shopify, wishlists are indispensable. They empower your customers to curate their desired items, signaling which products stir the most interest. If you've been exploring various wishlist apps for your Shopify store, it may be time to consider the Hulk Advanced Wishlist.

Introducing Hulk Advanced Wishlist

Designed meticulously by, the Hulk Advanced Wishlist app stands as a pivotal tool to enrich your customer's shopping journey. With impeccable attention to user needs and a seamless experience, it bolsters your store in more ways than one.

Key Features

  • WCAG-Compliant Wishlist Experience: Your customers deserve the best, and Hulk Advanced Wishlist delivers just that with a fully compliant, accessible experience.

  • Variant Support: Not only can your customers add products to their wishlists, but also specific variants of those products.

  • Guest Wishlist Feature: Even non-registered shoppers can compile their favorite items, drastically reducing the chances of cart abandonment.

  • Social Sharing Capability: Sharing wishlists on social media, through links, and via email turns satisfied shoppers into brand advocates.

  • Analytical Insights: Understand your customer's preferences better with deep analytical insights from the wishlist dashboard.

  • Shopify Flow & Zapier Integration: Create unique automated workflows to enhance customer engagement and retention.

Why Hulk Advanced Wishlist?

In the landscape of Shopify wishlist apps, compatibility and advanced features make all the difference. Not only does Hulk Advanced Wishlist integrate with Shopify Flow, Klaviyo, Google Analytics, and other essential services, but it also ensures your customers can navigate and save their favored products without any hassles. By choosing Hulk Advanced Wishlist, you are not just installing an app; you're elevating the entire shopping experience.

Pricing Structure

Affordability meets functionality with Hulk Advanced Wishlist. Starting from just $4.90/month after a 7-day free trial, you get access to an array of features that are designed to cater to your specific business needs. The transparent pricing tiers ensure there's a plan that fits the scale and budget of your Shopify store.

Merchant Feedback

The app boasts an impressive rating of 4.9 stars, indicating high merchant satisfaction. With 109 reviews, the voice of success resonates through the feedback of happy users who have experienced growth and improved customer interaction.

In Conclusion

Redefine wishlisting in your Shopify store with Hulk Advanced Wishlist. It's time to give your customers the wishlist experience they deserve while boosting your store's performance. If you're ready to witness a transformative change in how your customers engage with your products, take the next step.

Make your customer's wishes come true with Hulk Advanced Wishlist →

Transform browsing into sales, and interest into action. Unleash the power of a sophisticated wishlist on your Shopify store today.