Shopify Wishlists Apps: Wishlist King vs Wishlist Engine

Table of Contents

  1. Introduction
  2. How Does Wishlist King Work?
  3. How Does Wishlist Engine Work?
  4. How Much Does Wishlist King Cost?
  5. How much does Wishlist Engine cost?
  6. Cost Analysis: Wishlist King vs Wishlist Engine
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


Imagine a world where every online shopper could keep track of their heart's desires with a simple click. That world is here, thanks to wishlists, a powerful e-commerce tool that catapults customer engagement by allowing users to bookmark products they love but aren't ready to purchase. Apps like Wishlist King and Wishlist Engine have revolutionized this feature by offering Shopify store owners intuitive and seamless ways to incorporate wishlists into their stores, boosting customer retention and sales.

How Does Wishlist King Work?

Wishlist King by Appmate is the knight in shining armor for Shopify store owners seeking an extensive wishlist solution. It provides users with the ability to save their favorite items with ease, enhancing their shopping experience. Businesses, from fledgling startups to large enterprises, can expect a wishlist that is highly customizable. Imagine a scenario where your customer spots their ideal product but isn't quite ready to commit. With Wishlist King, they can save it for later, and you, the store owner, can send them a gentle reminder, nudging towards a sale.

How Does Wishlist Engine Work?

On the other hand, Wishlist Engine by Script Engine offers a practical wishlist solution with a suite of thoughtful features on Shopify. With its free plan, customers can start building wishlists right away, which means even small businesses can afford an enhanced customer experience without upfront costs. Consider a wishlist that not only saves favorite products but also notifies you when those products are back in stock or discounted - a powerful tool for conversion that Wishlist Engine provides.

How Much Does Wishlist King Cost?

Wishlist King ensures that there is a plan for anyone, with four distinct pricing tiers tailored to your business size and needs. Enterprises may find the "Shopify Plus" tier particularly valuable, with its priority support and advanced features that cater to high-volume stores. For smaller businesses, the "Basic Shopify" ensures affordability without sacrificing functionality.

How much does Wishlist Engine cost?

Wishlist Engine, in contrast, does something rather unprecedented—it offers a forever-free tier, making it accessible for new entrants to e-commerce. As the business scales, the pricing scales accordingly, with the "Advanced Plan" offering extra bells and whistles such as price drop alerts and custom branding, crucial elements for growing businesses.

Cost Analysis: Wishlist King vs Wishlist Engine

When juxtaposing the costs of Wishlist King vs Wishlist Engine, it's imperative to consider not just the price, but the value each brings. While Wishlist King's plans cover a broader scope of services at higher tiers, Wishlist Engine provides substantial functionality even at the free level. The decision may ultimately come down to specific business needs, with Wishlist King potentially offering a greater depth of service for larger, more complex operations.

User Reviews & Customer Support Insights

Is Wishlist King good?

The numbers speak volumes: Wishlist King enjoys commendations with 322 reviews and an enviable 4.9-star rating. Customers often highlight an intuitive interface and excellent customer service in their reviews, reflecting the app's effectiveness.

Is Wishlist Engine good?

Matching Wishlist King's 4.9-star rating, Wishlist Engine appears to be the plucky newcomer wowing its users, evident from its 199 emphatic reviews. The free plan could be an essential factor, with users likely appreciating the robust functionality without the price tag.

User Preference: Wishlist King or Wishlist Engine?

Between Wishlist King's established reputation and Wishlist Engine's rapid ascendancy, the choice might seem perplexing. However, when dissecting user ratings and volume of reviews, Wishlist King's longer presence in the market justifies its slight edge in perceived reliability and comprehensive service.

Integration and Compatibility Comparison

Wishlist King Integrations:

Wishlist King seamlessly works with platforms like Facebook Pixel and Google Analytics, enhancing marketing efforts and data analysis. It integrates with Klaviyo, an email marketing service, to leverage wishlist data for targeted campaigns, making it a well-rounded addition to a marketer's toolkit.

Wishlist Engine Integrations:

Conversely, Wishlist Engine promotes a more streamlined suite of integrations, maintaining a sharp focus on Klaviyo for its advanced plans. Though the integration list is shorter, the targeted and specialized approach Wishlist Engine employs can often be just as productive, if not more, for certain business models.


Both Wishlist King and Wishlist Engine provide distinct takes on the wishlist feature, each with its unique strengths. Wishlist King stands out for its wider array of integrations and dedicated support, while Wishlist Engine shines with its unmatched free offering and strong focus on conversion tools. User reviews indicate high levels of satisfaction for both apps, and integrations seem to cater to different business strategies. While the final call is in your hands, consider Wishlist King if the depth and variety in customization and support is a priority, or turn to Wishlist Engine if cost efficiency and focused functionality align more closely with your operational model. Regardless of your choice, the inclusion of a wishlist app is bound to be a game-changer for customer engagement and conversion for your Shopify store.

Still Searching for the Right Fit?

When it comes to creating an outstanding online shopping experience on Shopify, wishlists are indispensable. They empower your customers to curate their desired items, signaling which products stir the most interest. If you've been exploring various wishlist apps for your Shopify store, it may be time to consider the Hulk Advanced Wishlist.

Introducing Hulk Advanced Wishlist

Designed meticulously by, the Hulk Advanced Wishlist app stands as a pivotal tool to enrich your customer's shopping journey. With impeccable attention to user needs and a seamless experience, it bolsters your store in more ways than one.

Key Features

  • WCAG-Compliant Wishlist Experience: Your customers deserve the best, and Hulk Advanced Wishlist delivers just that with a fully compliant, accessible experience.

  • Variant Support: Not only can your customers add products to their wishlists, but also specific variants of those products.

  • Guest Wishlist Feature: Even non-registered shoppers can compile their favorite items, drastically reducing the chances of cart abandonment.

  • Social Sharing Capability: Sharing wishlists on social media, through links, and via email turns satisfied shoppers into brand advocates.

  • Analytical Insights: Understand your customer's preferences better with deep analytical insights from the wishlist dashboard.

  • Shopify Flow & Zapier Integration: Create unique automated workflows to enhance customer engagement and retention.

Why Hulk Advanced Wishlist?

In the landscape of Shopify wishlist apps, compatibility and advanced features make all the difference. Not only does Hulk Advanced Wishlist integrate with Shopify Flow, Klaviyo, Google Analytics, and other essential services, but it also ensures your customers can navigate and save their favored products without any hassles. By choosing Hulk Advanced Wishlist, you are not just installing an app; you're elevating the entire shopping experience.

Pricing Structure

Affordability meets functionality with Hulk Advanced Wishlist. Starting from just $4.90/month after a 7-day free trial, you get access to an array of features that are designed to cater to your specific business needs. The transparent pricing tiers ensure there's a plan that fits the scale and budget of your Shopify store.

Merchant Feedback

The app boasts an impressive rating of 4.9 stars, indicating high merchant satisfaction. With 109 reviews, the voice of success resonates through the feedback of happy users who have experienced growth and improved customer interaction.

In Conclusion

Redefine wishlisting in your Shopify store with Hulk Advanced Wishlist. It's time to give your customers the wishlist experience they deserve while boosting your store's performance. If you're ready to witness a transformative change in how your customers engage with your products, take the next step.

Make your customer's wishes come true with Hulk Advanced Wishlist →

Transform browsing into sales, and interest into action. Unleash the power of a sophisticated wishlist on your Shopify store today.