Shopify Wishlist Apps: Wishlist Hero vs. Wishlist King

Table of Contents

  1. Introduction
  2. How Does Wishlist Hero Work?
  3. How Does Wishlist King Work?
  4. How Much Does Wishlist Hero Cost?
  5. How much does Wishlist King cost?
  6. Cost Analysis: Wishlist Hero vs. Wishlist King
  7. User Reviews & Customer Support Insights
  8. Integration and Compatibility Comparison
  9. Conclusion


Studies suggest that integrating wishlist functionality on eCommerce platforms can enhance customer engagement and significantly influence conversion rates. Wishlists serve not just as a reminder for customers but also as a rich data source for businesses. In the landscape of Shopify apps, Wishlist Hero and Wishlist King emerge as formidable tools designed to enrich the shopper's experience. Both offer robust solutions for managing wishlists and employ seamless integration tactics to improve user interface and operational ease, ultimately impacting sales and customer retention.

How Does Wishlist Hero Work?

Wishlist Hero, developed by Revamp, enhances the traditional shopping experience by allowing customers to curate their own wishlist with ease. It caters to a wide array of businesses, ranging from startups to large enterprises, by tracking products and user activities, supporting multiple languages, and enabling wishlist sharing across email and social media platforms. One of its standout features is the email reminder system, which alerts customers about low stock or price drops for items on their wishlist. For businesses, this means a gentle nudge to customers which could lead to increased conversions. With different tiers of customizable options to suit various business sizes, Wishlist Hero also offers APIs for deeper integrations.

How Does Wishlist King Work?

Wishlist King, on the other hand, is presented by Appmate and puts forth its fully customizable nature as a major selling point. This app allows for a seamless wishlist experience where users can add items with a single click and manage their favorites without necessarily having an account. Its integration capabilities span multi-language apps and analytics tools like Google Analytics, adjusting well to the needs of businesses of diverse scales. With features such as importation of existing wishlists and customizable email reminders, Wishlist King also aids in improving sales strategies through customer behavior insights.

How Much Does Wishlist Hero Cost?

Wishlist Hero's pricing starts at the Free tier, ideal for new businesses, and scales up to the Platinum tier at $29/month, suitable for larger enterprises seeking extensive wishlist functionalities. Each tier is designed to meet various business needs with tiers like Silver and Gold Plus introducing advanced features like custom branding, FB integration, and more extensive APIs, respectively. The pricing structure takes into account the need for scalability and the absence of additional hidden fees strengthens transparency within user relations.

How much does Wishlist King cost?

Wishlist King caters to different Shopify plans ranging from Basic Shopify at $4.95/month to Shopify Plus for $49/month, each with unlimited wishlist capabilities and support based on the store's tier. The higher tiers offer priority support and compatibility with sophisticated tech stacks, signifying Appmate's commitment to enterprise-level solutions. This pricing strategy underlines unlimited access to core features while distinguishing customer support and tech-stack compatibility as premium benefits.

Cost Analysis: Wishlist Hero vs. Wishlist King

When assessing Wishlist Hero against Wishlist King, one might notice both apps offer entry-level plans tailored to smaller businesses. However, Wishlist Hero introduces multiple levels, which could be advantageous for businesses wanting to scale incrementally. Wishlist King's uniformity across tiers simplifies decision-making and ensures that basic and advanced stores alike gain full functionality.

User Reviews & Customer Support Insights

Is Wishlist Hero good?

Wishlist Hero's commendable 4.6-star rating out of 468 reviews might stem from its responsive customer care and diverse language support. Given its automated integration and API offerings, it's likely that the app's ease of use and functional depth resonate well with users. Customer support anecdotes in reviews often play a role in such a high rating.

Is Wishlist King good?

Sporting a 4.9-star rating from 322 reviews, Wishlist King suggests a tad more user satisfaction which can be attributed to its customization capabilities and seamless theme integration. The difference in scores may hint at users valuing the app's adaptability and the efficiency of support services provided by Wishlist King.

User Preference: Wishlist Hero or Wishlist King?

While both apps enjoy high ratings, Wishlist King appears to have a slight edge. This could be due to its emphasis on customization and a uniform feature set across all tiers, suggesting that user experience and ease of use might be tipping the scales in its favor.

Integration and Compatibility Comparison

Wishlist Hero Integrations:

Wishlist Hero supports a variety of integrations including Boost Commerce and Klaviyo, aiming to enrich user experience through collaborations that streamline wishlist engagement and marketing strategies. These integrations presumably facilitate a more connected ecosystem for Shopify store owners.

Wishlist King Integrations:

Wishlist King highlights integrations with other Shopify apps and analytical tools, emphasizing a straightforward compatibility with shop themes. This engrains Wishlist King deeply into the existing Shopify infrastructure, potentially giving users a more cohesive experience.


Both Wishlist Hero and Wishlist King bring robust solutions to Shopify's ecosystem with a focus on nurturing customer engagement and conversion through wishlists. While Wishlist Hero excels with its tiered system and language support, Wishlist King boasts of superior customization. User reviews lean slightly toward Wishlist King, perhaps due to its simplicity and uniform functionality. Strengths & Weaknesses: Wishlist Hero's tiered approach and broad language compatibility illustrate its global orientation, though smaller businesses might feel overwhelmed by extensive features. Wishlist King's one-size-fits-all ensures a consistent experience, although larger businesses may seek finer control over functionalities. Recommendations: Smaller businesses or those just starting might find the free tier of Wishlist Hero attractive. However, businesses at any scale prioritizing customization and ease of integration may sway towards Wishlist King for its consistent offering and personalization aspect. When looking at overall value and user satisfaction, Wishlist King appears to have a slim lead, but the strategic choice ultimately depends on the individual needs and growth trajectory of the Shopify store.

Still Searching for the Right Fit?

When it comes to creating an outstanding online shopping experience on Shopify, wishlists are indispensable. They empower your customers to curate their desired items, signaling which products stir the most interest. If you've been exploring various wishlist apps for your Shopify store, it may be time to consider the Hulk Advanced Wishlist.

Introducing Hulk Advanced Wishlist

Designed meticulously by, the Hulk Advanced Wishlist app stands as a pivotal tool to enrich your customer's shopping journey. With impeccable attention to user needs and a seamless experience, it bolsters your store in more ways than one.

Key Features

  • WCAG-Compliant Wishlist Experience: Your customers deserve the best, and Hulk Advanced Wishlist delivers just that with a fully compliant, accessible experience.

  • Variant Support: Not only can your customers add products to their wishlists, but also specific variants of those products.

  • Guest Wishlist Feature: Even non-registered shoppers can compile their favorite items, drastically reducing the chances of cart abandonment.

  • Social Sharing Capability: Sharing wishlists on social media, through links, and via email turns satisfied shoppers into brand advocates.

  • Analytical Insights: Understand your customer's preferences better with deep analytical insights from the wishlist dashboard.

  • Shopify Flow & Zapier Integration: Create unique automated workflows to enhance customer engagement and retention.

Why Hulk Advanced Wishlist?

In the landscape of Shopify wishlist apps, compatibility and advanced features make all the difference. Not only does Hulk Advanced Wishlist integrate with Shopify Flow, Klaviyo, Google Analytics, and other essential services, but it also ensures your customers can navigate and save their favored products without any hassles. By choosing Hulk Advanced Wishlist, you are not just installing an app; you're elevating the entire shopping experience.

Pricing Structure

Affordability meets functionality with Hulk Advanced Wishlist. Starting from just $4.90/month after a 7-day free trial, you get access to an array of features that are designed to cater to your specific business needs. The transparent pricing tiers ensure there's a plan that fits the scale and budget of your Shopify store.

Merchant Feedback

The app boasts an impressive rating of 4.9 stars, indicating high merchant satisfaction. With 109 reviews, the voice of success resonates through the feedback of happy users who have experienced growth and improved customer interaction.

In Conclusion

Redefine wishlisting in your Shopify store with Hulk Advanced Wishlist. It's time to give your customers the wishlist experience they deserve while boosting your store's performance. If you're ready to witness a transformative change in how your customers engage with your products, take the next step.

Make your customer's wishes come true with Hulk Advanced Wishlist →

Transform browsing into sales, and interest into action. Unleash the power of a sophisticated wishlist on your Shopify store today.